
Italian luxury brand Gucci will start accepting payments in cryptocurrencies in some of its stores in America.
Customers will be able to pay using a number of cryptocurrencies, including Bitcoin, Ethereum and Litecoin. The service will be rolled out later this month at some of its flagship outlets, including Rodeo Drive in Los Angeles and New York’s Wooster Street.
Gucci, owned by France’s Kering, joins a growing number of companies that have started to accept virtual currencies. The firm said it will also take payments in Shiba Inu and Dogecoin – a so-called “meme” cryptocurrency that was originally created as a joke.
The brand said it plans to introduce the policy to all the North American stores it operates directly in the near future. Some of the world’s biggest brands now accept digital currencies, including technology giant Microsoft, US telecoms firm AT&T and coffee chain Starbucks.
From my point of view, it is a new step to the future and no-cash payments. All the companies should start to accept crypto.
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I am really curious how it will develop and how many shops are going to join it. It can be a big change for the current currencies.