The Z-Event the charity event 2.0 ?

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In our world where the Internet is growing more and more, that the audiences of television are migrating to streaming platforms and especially Twitch, our new concepts, projects appear. This is the case of the Z-Event, if you do not know what the Z-Event is this article is for you.

The Z-Event is a charity event, on the streaming platform Twitch. Created by Adrien Nougaret called “Zerator”, a French Twitch streamer. The concept is to invite many important French Internet personalities, such as youtubers, influencers, French streamers, to stream during a whole weekend with all the benefits going to an association. For example, during the 2021 edition, the funds collected were donated to the association “Fight against Hunger”. This event reached records last year with more than 10 million euros collected. In France, it is a national event for Internet users.

Before addressing the monetary aspect, I will first show you some figures representing this event on the 2021 edition.

We can see that these are audience records for the French-speaking market which is relatively limited. In total during this 2021 edition, 52 streamers were present. But how did they manage to collect these 10 million euros over a weekend?

The economic model is based on the donations of the “Viewers”, that is to say that each of the streamers establishes a “sub-goal”, that is to say a special event when they reach a certain amount of money fixed by each streamer which can be reached either by subscriptions to the channel or pure donations of money. The events can be diverse and varied, ranging from a boxing match to an atypical haircut. The goal is to call for donations. And it works because with 10 million euros collected in one weekend, the objective is more than reached.

If we look at the evolution of the Z-Event since its creation in 2016, we can clearly see a progression in the money collected.

This raises new questions, could it be the youth telethon? Will the Z-Event be international? And how much money will be raised? Will influencers/Streamers from other countries create an event like this?

There are many questions we don’t have answers to yet, but only time will tell.

Sources :

https://zevent.fr

https://escharts.com/tournaments/marathon/z-event-2021https://www.lavoixdunord.fr/1092550/article/2021-11-01/zevent-2021-plus-de-10-millions-d-euros-recoltes-au-profit-d-action-contre-la

2 thoughts on “The Z-Event the charity event 2.0 ?

  1. 40881 says:

    Z-event is a pretty cool event to gain donations for a charity! I have seen this type of streaming model used before by gaming streamers but not for charity reasons. I think Z-event can be international with streamers from other countries conducting and participating in this event as there are many problems all around the world such as wars, famines, etc. One issue in my opinion is that Z-event is catered towards French audiences which will be an issue to join for international streamers.

  2. Urban Michalina says:

    That’s an amazing event bringing together many people from the internet environment! Raising such money for an association is great and creates a real and concrete goal for the streamers and viewers. Are they planning to invite international streamers as well to future events in order to make it an international event? Let’s see in the future editions!

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