Electrophoretic technology was used to enable the color change function of the BMW IX Flow. – this car dresses and expresses the mood of the driver or its passengers. That is why we tried to create the appropriate technology to enable new experiences – said Christopher Grote, vice president of the bavarian company responsible for electronic solutions during the press conference. Changing the color is also possible while driving, e.g. when we are driving in hot weather and the black color becomes hotter. Then we press the appropriate button, pop… and we change che color of our car to white. In the implementation of this project, BMW cooperated with E-link, which has Sony and Amazon among its customers, and the technology was previously used in Kindle readers. The BMW E-link application works thanks to a special foil containing colored pigments, which covers the entire car. Through stimulation with electrical stimuli, the pigments float to the surface, and as a result, its color changes. “the challenge is not so much the technology as applying to the car”, admitted Christopher Grote.
Adrian van Hooydonk, head designer of the brand and head of BMW Group design makes no secret that the color change technology in the IX Flow concept is only part of BMW’s plan to develop products that stimulate all the senses and are “human oriented”. BMW intends to spend over 30 billion euro on these innovations by 2025. “For us, digitization is the total experience and emotion it can create”, said van Hooydonk. BMW was going to show the IX Flow at the Consumer Electronics Show (CES) taking place in Las Vegas. The company planned a full program there with the participation of partners and media, but eventually abandoned this presentation in favor of an online premiere in Munich. The reason was the increase in the incidence of coronavirus.
The ability to change the color of the car, also while driving, is a technological novelty, but not a revolution. There has been a reflective chameleon varnish on the market from some time. A car painted with it may have different shades depending on how the light shines on the surface of the car. There are also paints that change color under the influence of heat, and soon in Audi cars it will be possible to do this with the use of an on-board computer at any time. Adaptive color change can contribute to additional environmental benefits. According to Audi, cars with black lacquer consume 1-2 percent more energy in the summer, so more energy is needed to cool down the hot air. In its “colorful” strategy, Audi plans to use special foils applied to the base coat. Modifying the displayed shades results in a different color. However, it will not be a change as drastic as in the BMW IX Float, because the color will change, for example, from light blue to darker blue.