GPU prices have been consistently high for the last couple of year for multiple reasons. The lack of competition on the market, scalpers, inflation and an overall global chip shortage are just a few of them. Thankfully, Intel is coming to the rescue.
Earlier this year, Intel introduced their new ARC GPU line. Unfortunately, the first examples like the A380 were a major disappointment. Recently though, Intel announced their A7 series GPUs. The A770 is on average 14% faster than the RTX3060 yet the MSRP is supposed to be the same() at $329(keep in mind it’s difficult to come across one for that much as prices are significantly inflated at the moment).
Considering NVIDIA already announced their 40 series GPU, we could hope Intel also decides to release one as a counter to that.
I don’t think that Nvidia’s place in the market will change. The benefits of Nvidia’s optimisations in video games (which I believe is where most people talk about graphics cards) is just uncounted for (Most games upon launch display a Nvidia logo). I believe intel is going to focus on making their graphics cards useful in different sectors of the market but they have a long way ahead of them if they want to compete with the likes of the rtx4090.