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Its hard to think of a way how digital world and fashion industry might collaborate and create new business plans. Graphic design programs are enabling designers to compose and test outfit ideas without wasting time and materials ,websites improve sales and these tools are for sure a great game changer , although they are still mostly used for developing physical products . The key to the success , however,  was gaming industry .

The aspect of clothing has always been a big part of gaming. Dressing up your character in different costumes/armor to increase statistics or just for the joy of persona development is to this day a very important subject considered by the developers and graphic designers . In games like for example NBA2K or League of Legends , players can exchange real money for in-game currencies to acquire clothing for their fictional character . Big fashion houses like Balenciaga , Moncler or Louis Vuitton have already stepped up in the gaming world. The collaborations between LV and league as well as Balenciaga-Fortnite occurred in huge global scale success.

Wielka cyfrowa moda Balenciagi zawita w Fortnite

Many people can ask what is the purpose of spending money on non-psychical items  like clothing for game character, especially if it doesn’t improve the game quality or champion abilities. The reason for that is very simple . It works exactly like in the real world , players want to show off their new digital looks or  buy new outfits to change the character looks the same way as people do in real life . Another thing is the design availability . New designer clothes are definitely upmarket  products , whereas digital pieces are much more affordable. The fact that gamers can express themselves without even standing up from the computer desk is also a very interesting thing that is slowly but surely taking over the world.

I think that usage of artificial intelligence and  graphic programs is the future of fashion designing . Of course the demand for the physical clothing made of actual materials will always be the number one priority , but the online world has unlimited potential and this area of digitalized clothing business is still a fairly new unexplored field. 

I’m excited to see how these trend will develop and what other areas of virtual world will be conquered by fashion industry.

Sources : https://hypebeast.com/2022/10/behind-the-hype-unreal-engine-digital-fashion

https://www.gry-online.pl/S018.asp?ID=3148

https://www.epicgames.com/fortnite/pl/news/high-digital-fashion-drops-into-fortnite-with-balenciaga

Fashion digitalization

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