Artificial intelligence is causing a revolution in every aspect of life (AI). Finding proof of how AI is already influencing everyone’s daily life does not need much searching. Take the smart assistant on your phone as an example; it does not move independently. Instead, AI makes it possible for it to answer your questions. When you conduct a Google search, do you encounter adverts for websites you previously visited? You guessed it—AI is also to blame for this. The AI revolution will not end there, either. AI will enable future technologies like autonomous automobiles to operate.
All businesses are hopping on the AI train. Why not, then? Thanks to AI developments like machine learning, organizations may be more effective than before. This speeds up internal processes and accomplishes much more, including opening fresh, intriguing avenues for engaging with consumers. We also see AI in product planning and applications for user testing.
I want to focus on how artificial intelligence is used in social media nowadays. Actually, without AI, social media would not exist. Many diverse aspects of social networks employ technology. For instance, you might have noticed that Twitter suggests accounts and tweets for you to follow. Similar to how Amazon suggests products, AI analyzes your platform behavior to find stuff you will like. By encouraging consumers to use the site for longer lengths of time, they are able to improve user engagement and experience. Several social media businesses also utilize AI to detect abuse in message boards and comment sections. Facebook, for instance, uses a deep-text AI engine to find misuse cases. According to Facebook, the ultimate goal of this technology is to develop a machine that has intellect similar to that of a person.
However, AI is not simply being used by social media platforms. Users of social media are also benefiting from this technology. AI influencers are now a thing. Yes, you read that right—an influencer powered by AI that is not a person. Nothing will scare you more than that.
Lil Miquela, an AI influencer who is said to as a “19-year-old Robot residing in LA,” would be a suitable example. Actually, the account is an intelligent marketing prank by the LA-based startup Brud. However, it is safe to assume that the stunt was successful because Lilmiquela has amassed over 3 million fans.
What does this mean for your company, though? Do you need to build your own robot using AI?
I guess not quite. The primary purpose of AI is still to make your life easier, even though it seems like advancements like these are where technology is headed.
As you can see, AI can now help you produce social media postings. It can create and target adverts for social media. It can automate surveillance. And the majority of what you see on any given social network is powered by it.
In a variety of social media use cases, AI may both increase revenue and cut costs.
AI may use data from social media users to accelerate income in a variety of ways because it learns from data, including:
- Discover which post titles, phrases, and images get the most engagement.
- Determine new target markets and trends using sentiment analysis
- Decide who will act and purchase more, then send social media messages to them.
AI can help you save money on social media marketing initiatives by automating and streamlining your job. Actually, AI can:
- Automate and scale the production of social media content.
- Reformat and resize creative automatically for various channels.
- Automatically target users on social media with ads and control spending.
Fun fact: As a result, Markets and Markets forecasts that the market for “AI in social media” will increase from $633 million in 2018 to more than $2.1 billion by 2023.
However, I do not agree with using Artificial Intelligence to write posts for influencers. I think it is a form of plagiarism and lying to their audience. People read posts and think they are a part of a conversation with the author. But if AI writes the posts then there are mistaken and can feel betrayed when they find out the truth. In my opinion, using AI to write posts for influencers can have more disadvantages than advantages. They just have to ask themselves one question. Are 30 minutes of their time worth losing a majority of the audience if such a piece of information sees the light of day? In my opinion, it is never worth it. Influencers must have more tremendous respect for their viewers because they are the ones who provide them with high income and recognition.
References:
https://statusbrew.com/insights/social-media-ai/
https://www.javatpoint.com/artificial-intelligence-essay
https://aimagazine.com/ai-strategy/how-are-social-media-platforms-using-ai