Italian company AHREA joining EV market.

Reading Time: 2 minutes

Electric vehicle market is very saturated in case of middle-priced cars. There is lack of cheaper vehicles, since the production is very expensive. However, there is still some place in luxury sector. That is where AEHRA decided to launch their product- a brand new, minimalistic SUV (the cab-forward design and low stance really bely that categorisation).

Presented above AEHRA SUV will have dihedral doors which is very well known concept from Mclaren (Lamborghini has different type – Butterfly doors). The company decided to name it “Elytra doors” in order to present it as their very own concept. The idea of such solution is to stand out of the crowd. People in premium cars want to be visible in society, that is what AEHRA delivers.

The new SUV looks very similar to Model X, however it is supposed to have way stronger engine. AEHRA plans to equip their car with tri-motor system (one in the front, two on the rear) producing 805 horsepower. This is somewhere between regular Tesla S and Tesla S Plaid. Moreover, the possible range of that car is supposed to be 500 miles, which is the most ever produces in electric vehicle so far (120kWh).

The interior is not known yet, however AEHRA plans to make it very minimalistic just as every other Italian brand. Such luxurious SUV was not launched yet but any company (I would put Model X in a lower group), therefore that might be very interesting solution. AEHRA also plans to introduce sedan in 2023 and expect to start delivering cars by 2025. It seems like very interesting project and Tesla might very soon have a huge competitor.

Sources:

https://www.forbes.com/sites/jamesmorris/2022/11/19/luxury-electric-vehicles-enter-a-new-aehra/?sh=6fa94176fff7

One thought on “Italian company AHREA joining EV market.

  1. Paulina Ceglarska says:

    The whole car looks elegant, and its tail lights and mirrors motorcycle-inspired are divine, in my opinion, has big potential, but it is a pity, we won’t see it on the road until 3 years at the earliest. As for the butterfly doors, I don’t think they will play such a key role, there are already a lot of cars produced like this: BMW i8, Ferrari LaFerrari, McLaren P1. Besides, these brands have an established reputation that a new entrant to the market lacks. The price of $160 000 is also the premium, that’s a lot of money, the most expensive tesla model doesn’t cost that much. The car’s futuristic and eye-catching so I’m sure it would have gone to „kozmin cars” if I’d come to uni in it!

Leave a Reply