E-Scooter rental business from a former unicorn to the date of withdrawal

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The E-scooter rental business

There are two e-Scooter rental marketplaces in the US for example Bird, which adapted Xiaomi’s e-Scooter, and Lime, which developed and produced an e-Scooter by itself, all of which are very convenient to use. It just download the application from the QR Code on the e-Scooter, complete the registration and start using it immediately. When you reach your destination, you can park right away. And then there will be people who want to use it to rent it to ride on their own.

The service fee is not as expensive as you think. Starting with a pocket-friendly price of $1, the next minute is 15 cents by credit card payment method. It costs about $3-5 per ride, which is cheaper than an Uber ride, moreover it gets an eco-friendly look. Bird is the founder of this startup, bringing e-scooters into San-Francisco. On the corner of the street Which in the beginning received such a good response that investors flocked to invest quickly Become the fastest growing unicorn in history and the e-Scooter was seen everywhere and expanded to other major cities in the United States such as New York, Los Angeles, Detroit , etc.

Why do people not like E-scooter business in the US?

The e-Scooter makes the cityscape look less beautiful than before. Because wherever you look, you will see only the e-Scooter fell down. In addition, some users refuse to park it well, but leave it on the ground, causing clutter to the sidewalk and cluttering others.

In addition, when it rains, the wet road e-Scooter crashes, the more it looks unusable and unattractive. Causing some people to be dissatisfied with the e-Scooter, kicking each other to fall, the more they fall, the more frustrated they become, and people they kick scooter going around in a circle.

When e-Scooters Make Cities look bad As a result, some people complained to the city for zoning. Make parking spots for more orderliness. Can’t park anywhere like at first sight.

Scooters were promoted under the veil of eco-friendly transportation. Their true origin is more insidious, and even dangerous. – Photo by Reddit
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Is it a E-scooter fault or human behavior?

In addition to zoning, The city is trying to regulate e-scooters by limiting the number of e-scooters, with every registered e-scooter being offered for rent incurring an operating fee to help improve the visibility of the city.

When renting an e-Scooter isn’t as convenient as it used to be Combined with the anger that was already the original capital Causing many people to destroy the e-Scooter, including setting fire or throwing it into the river Becomes more polluting to the environment because the e-Scooter is considered an electronic device. with harmful substances in it, both the circuit board and the electric battery

In addition to the issue of destroying the e-Scooter that is the property of the company. Also followed by cases of physical abuse arising from e-Scooter as well, such as riding to hurt other people. and ride away despite not having a feud or having known each other before

From the many ensuing problems of renting e-Scooter, including city planning and property destruction and therefore, there is a current of criticism that all this happened is the fault of Is it more “e-Scooter rental company” or “Habit of people”?

Is it have any chance for this business?

Of course, running a business requires a profit. For example, the Bird e-Scooter from Xiaomi costs around $500, and it will require at least five rentals a day for five to six months to return on their e-Scooter.

Usually, these products should last around 1-2 years but according to the numbers that Bird has done, research has come out indicating that Average usage is about 3.5 times/day, which is slightly below target. May have to extend the expected payback period to 7-8 months instead but the lifespan of the e-Scooter is short, only 28 days, perhaps not due to negligent.

And another important reason is that e-Scooter is stolen and modified to become your own. For all these reasons, the service life that should be at least 1 year, but Xiaomi’s guarantee is only 28 days left.

Recently, e-scooter rental startup Bird announced it was “withdrawing its service in many cities”, with it canceling in three European countries: Germany, Sweden and Norway, as well as several cities in the US, Europe and the Middle East. So is it a problem of human habit or e-scooter comment down below.

Resource:

https://dailytargum.com/article/2020/09/ballaro-scooter-deal-sold-out-new-brunswick-again

https://edition.cnn.com/2019/08/30/tech/scooter-management/index.html

https://www.statista.com/outlook/mmo/shared-mobility/shared-rides/e-scooter-sharing/worldwide#revenue

https://en.wikipedia.org/wiki/Bird_(transportation_company)

https://en.wikipedia.org/wiki/Lime_(transportation_company)

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