Many founders and salesmen know the feeling when they talk to a client, everything looks good, and then after sending an offer…silence.
Selling is, in most cases, about creating volume, the average conversion rate on the internet is about 2%, so in simple terms, about 50 interested clients need to see your offer before one of them becomes your client.
Last week I was listing to an episode of a great podcast Mała Wielka Firma by Marek Jankowski; in the episode, a guest described their strategy that increased conversion significantly from 4% to about 9% by using videos. They did not submit a PDF with an offer but recorded a personalized 15-20 min video and talked about the cooperation proposal.
I had the idea of implementing it in the back of my head. However, it is expensive and time-consuming to implement. The Eureka moment was when I came across AI video generators. They allow the creation of videos based on a provided script.
Well, after testing it in Polish, it is not the best. Only text with common vocabulary is read correctly in Polish, thus significantly limiting its usability. After sending a few offers generated using AI to clients, the response was mostly, “it looks nice, I like it. However, I recognized it is not a human”. Basically, to change prospects to clients, a human is still needed. In English, however, it is tough to notice something is wrong; this is a great tool.
Also, you can further automate this process by using, known by everyone reading this blog post, ChatGPT. For instance, a client sends you their requirements, then you ask ChatGPT to create an offer based on your company’s competencies, then ask ChatGPT to create a transcript and then finally upload it to a video generator.
I believe that in a few months, many SMALL companies will start using AI tools to drive their sales. It is straightforward to use – any starting entrepreneur could have an army of salespeople that work in a cloud…
Today AI is mostly used in big companies, but we are on the verge of a paradigm shift where AI technology empowers small businesses.
References:
- https://www.synthesia.io/
- https://open.spotify.com/episode/0K4bYvtCPxIJSH3FE3nMAm?si=8f91d66174434a88
- https://open.spotify.com/episode/3E6ETyjrwRPzCqg0NPvvE8?si=8b0f1e767e8a4865
- https://www.linkedin.com/pulse/how-use-ai-generated-video-clips-product-videos-paul-slaney/
- https://hbr.org/2017/04/how-companies-are-already-using-ai
In summary, AI video generators can be a valuable tool for small businesses looking to improve their sales conversion rates. They can automate the process of creating personalized videos for clients, but it’s important to note that they are not a replacement for human salespeople. The effectiveness of AI video generators may vary depending on the language used, but as AI technology continues to improve, it’s likely that more small businesses will start using it to drive sales and improve efficiency.