The King is dead. Long live the King! Will Microsoft Bing destroy Google Search?

Reading Time: 3 minutes

When we were kids and we needed an answer to a question, we asked mom. When we were teenagers, and we needed an answer to a question, we asked Google. Today when we need an answer to a question we ask ChatGPT. So, who will we asked tomorrow? I guess Microsoft knows the answer. They presented new AI-powered Bing search engine powered by GPT-3.5 technologies.

Microsoft rzuci wyzwanie Google, integrując ChatGPT ze swoją wyszukiwarką  Bing | gagadget.com
Illustration 1. Microsoft Bing LOGO.

To start with, what is Microsoft Bing? It is a search engine launched in 2009, owned and operated by Microsoft. Currently, it is the second most popular search service in the world. Bing powers some Microsoft products such as the Cortana and Microsoft Edge. Previously, Bing had some advantages over competitors, but they were not significant enough to fight Google. But seems like something is going to change. Microsoft announced updated version of Bing powered by new generation of Generative Pre-trained Transformer (GPT-3.5) by OpenAI.

So, what can Bling powered by AI offer users?

  • Improved search precess: Bing providing more relevant results that best match your request.
  • Complete answers: Bing reviews and summarises answers on the question that you have asked, and gives you complete answer.
  • AI Communication: Bing has interactive chat for complicated tasks, for instance smartphone selection or vocation planning. Through communication process you can specify some parameters, ask clarifying questions and so on.
  • Creative tasks: Bing also can generate content based on some information from web. For example you can ask him to write an email or essay, create a travel plan, or make a quiz. Moreover, it will give you the list of references (links) used during the process creation.
  • New AI abilities on the webpages: using Microsoft Edge you can summarise article or any information given, receive brief retelling and ask some clarifying questions. You can also ask Edge to help you compose content. Furthermore, AI can interact with the page interface, so you can ask it to perform some actions.

Also, it should be mentioned that new Bing is based on the new generation of GPT-3.5 created by OpenAI (Illustration 2), which is more powerful than the one used in ChatGPT and customised directly for searching process. Combined with Microsoft Prometheus model, it gives more relevant and targeted results (let me remind that ChatGPT had problems with the analysis of information that has appeared over the past couple of years.

OpenAI
Illustration 2. OpenAI LOGO.

Microsoft and OpenAI were expected to work closely together, due to financial and technical support Microsoft provided to OpenAI. But I was surprised an how quickly this happened and how extensively they integrate new technologies in their products. In conclusion, it seems like Microsoft is trying to beat the competitors like Google (Google Search), Apple (Siri), Yahoo and so on. AI technologies implementation is high potential, but still risky. But Microsoft and OpenAI has started this game, and now the move of other companies.

List of used sources:

One thought on “The King is dead. Long live the King! Will Microsoft Bing destroy Google Search?

  1. […] successful launch of ChaGPT and presentation of Bing update (my blog from 17.02.2023) it was vital for the company to respond to competitors. And Google did it. Bard is an experimental […]

Leave a Reply

WordPress › Error

There has been a critical error on this website.

Learn more about debugging in WordPress.