Companies in the Polish market continue to search for and develop new information and Internet platforms, in particular those that help sales and buyers of products. One of the leading positions in this market is occupied by the company IdoSell.
This online platform uses many options to expand marketplaces and tie-ups with side courier companies around the world. It’s no secret that for the sake of more sales, stores adjust the personalization of the product, focusing on the target audience.
Another interesting trend is omnichannel. Consumers are used to freely choosing between online and offline stores of the same brand. This broadens the horizons and allows choosing, and as a result, the brand gains more trust.
One of the most convenient aspects is the possibility of instant payments, mobile sales, and social shopping, which allows them to buy products without visiting other websites of certain brands.
The presence of artificial intelligence helps to automatically track the previous search history and find the right products as quickly as possible using voice commands.
According to preliminary forecasts, the use of chatbots will also grow. First, they will develop a level of personalization—they will welcome customers, offer assistance, answer common questions, solve customer problems, and deliver products that meet the immediate needs of consumers. To get the most complete information about the product without visiting an offline store, augmented reality will help. By the way, VR is already being used, especially by IKEA. The use of drones for delivery is so far mastered by big brands, namely Amazon, FedEx, and Alibaba, but only in some parts of the world.
Reference list: The research was carried out by Gemius