AI is everywhere- from its impact on healthcare, businesses to even content creation on social media. How do influences, businesses or any other people use AI to enhance their efficiency and effectivness in posting, gaining followers/customers and connecting with them?
Automating content creation (Cohesive).
New AI tools can help businesses and content creators to efficiently and effetively come up with new ideas and even prepare then and post. It can also generate posts, compose emails and blog posts.
Accorinding to the articale from Forbes, it is essential to balance generative AI autonomation and creative human input. I think that it is very true that businesses should not forget about human input in the world on AI. It helps to personalize content and refer to the businesses core principales more closely and creatively as well as to avoid copyright infirigement and respect legal restrictions.
Language translation (HeyGen).
Breaking language barriers is a crucial step in order to reach global audience. Learning a language with proper accent so that other can understand you is very time consuming. Thanks to the AI development, nowadays, each person can easly translate their speech into any language they need. HeyGen is a langauge translation tool that allows businesses and content creators post videos on social media in any language they want. It is not only able to translate what you are saying in real time but also it harness to power of natural language processing, and analyses the context of the speech in order to provide the most similar translation to the original speech. Most importanly, it translates in real time allowing for quick and effective communication. It is an extermaly useful in in businesses, for content creation on social media as it allows for reaching global audience. It makes one of the most important aspect of growing a business on social media possible easier- communication with clients and partners. According to the 2nd acticle listed below, it is very cost effective as it allows businesses to save money by reducing the need to hire human translators and and localization experts. However, I think as it as useful to some businesses as destructing to others. Many businesses that specialize in specifically translation may fail as well as people that work as translators may be forced to change their field of specialization as their skill will no longer be needed. I stronly agree with one of the posint from this article, that states that the customer experience will be improved. Everyone will be able to understand the businesses message on social media.
AI talking avatars.
AI talking avatras are virtual characters that can communicate with customers, deliver information. Businesses and content creators can write the speech and choose the language in which the message will be delivered. This allows people to create content and create businesses without showing their real face. They can also analyze data and customers preferences which allows them to tailor the geastures and tone of talking. However, there are some ethical considereations. Accoring to the 3rd article linked below these avatars must be trained to avoid bias and ensure equal and fair treatmenat for all users. I think that in todays world its okay to use such tool as they save time and businesses can focus on its core activities, however it should be noted under such videos that they are using AI talking avatar or that the text is AI generated. Moreover, in the artcicle there is a question who holds responsibility for AI mistakes and in my opionion each video or text generated by AI should be checked by businesses or content creators in order to minimalize the probability of posting something wrong, rasict, incorrect and it the businesses did not check it then it is their responsibility.
Sources used:
https://aicontentfy.com/en/blog/impact-of-ai-on-content-translation-and-localization
https://www.revenuemarketingalliance.com/ai-talking-avatars-customer-interactions-and-engagement/
could ai create something without telling it to do so?
AI’s efficiency is incredible, but it’s crucial to blend it with human creativity. However, I still believe that it is an amazing tool for content creation