Why simply Apple’s Vision Pro doesn’t make sense?

Reading Time: 3 minutes

Present VR headset market

The latest novelty on the international market is the VR headset from Meta. The third version of the product, called Meta Quest 3, has gone on sale. The price is very controversial – $549.99, which is much lower than the future competition from Apple. Their Apple Vision Pro product will cost $3,499.99, which is an astronomical amount.

A question comes to mind – why will consumers pay more for product from Zuckerberg’s company? The question is very difficult to answer because we still don’t know exactly what the Apple headset will contain.

What we’ve seen in the presentations?

On June 5, during Apple’s annual presentation, we were presented with a “revolutionary” VR experience that is expected to conquer the current market. Expectations are high, but let’s think about what new things they can introduce. The quality of workmanship will definitely be on the side of the Apple product and this cannot be denied. The introduction of mixed reality technology was strongly emphasized, but Meta overtook Apple and introduced this solution in Quest 3. It is also worth emphasizing that the Apple product will certainly be used primarily for work, where the competition focuses mainly on gaming solutions.

The display quality is definitely on the side of the Vision Pro, which uses Micro OLED screens while the Quest 3 uses regular LCD displays. Funnily enough, the Meta product lasts about 2.2 hours on a single charge, while the Vision Pro only lasts 2 hours. A slight difference, but in my opinion this is not what is expected from a product at the price of an Audi A3 from 2006.

The aspect that is Apple’s advantage is the operating system. Their product will include a kind of iOS, which is known for its great solutions. These systems connect and create a convenient network of consumer devices very well. Meta Quest 3 is based on modified Android software which does not have such convenient functions, but from my own experience with this device I have no complaints about the smoothness or transparency of the software itself.

Will it be a huge success?

In my opinion, no. Currently, we have a company on the market that has already outdone one of their former competitors – HTC. The only reason Apple Vision Pro can bring any financial success is high sales among the company’s rabid fans. Despite the high prices of other Apple products, people obsessed with this company buy tech only because of the bitten apple on the back of their smartphones.

However, we need to ask ourself a decisive question. Is this enough to enter and be one of Apple’s flagship products? We will know the answer to this question only after we get to know the brand’s financial reports.