With the rapid development of AI in all segments of the economy, there are raising concerns that AI may be used to manipulate politics and public opinion and used by certain groups of people to achieve their goals.
What AI tools are used to manipulate the public opinion?
1. Deepfakes: Deepfakes are AI-generated videos or images that depict people saying or doing things they never did. These realistic forgeries can be used to spread misinformation, damage reputations, or manipulate public opinion.
2. Social media bots: AI-powered bots can be programmed to spread specific messages or content on social media platforms. They can create false impressions of public opinion, amplify certain narratives, or even harass and intimidate users with opposing views.
3. Algorithmic bias: AI algorithms used in social media platforms can perpetuate biases and reinforce echo chambers. This can lead to the amplification of certain opinionsand the suppression of others, skewing public perception and creating a distorted view of reality.
4. Micro-targeting: AI can analyze vast amounts of data to identify and target individuals with personalized messages. By exploiting people’s preferences, emotions, and vulnerabilities, these tailored messages can sway opinions and influence voting behavior.
5. Automated news generation: AI can generate news articles, making it easier to disseminate fake news or propaganda. This can lead to the spread of misinformation, further distorting public opinion and undermining trust in news sources.

What concerns does utilization of AI in politics raise?
AI could give governments unprecedented surveillance power over citizens. It could exacerbate mis/disinformation and deepfakes, while simultaneously improving tools that to combat such synthetic media. AI could undermine democratic values by perpetuating and amplifying social inequalities. It could further undermine trust and the social contract (although we’ve done a sufficient job of debasing that all by ourselves). It could challenge politicians and communicators in terms of AI’s disruption of work, employment and economies.
As AI continues to advance, its potential to manipulate public opinion becomes an increasingly pressing issue. It is crucial for policymakers, technology companies, and society as a whole to address these concerns and develop safeguards to protect democratic values, maintain trust, and ensure that AI is used responsibly and ethically. This may involve regulations, transparency initiatives, and public education efforts to raise awareness about the risks and challenges posed by AI-driven manipulation of public opinion.

What are the potential benefits of AI in politics?
AI will automate tasks such as content creation, allowing strategists to focus on strategy. In the battle between those throwing stones and those having to deal with the broken windows, it will help organizations with their crisis communications by using machine learning to monitor news, identifying patterns and problems to minimize damage. It might help predict the outcomes of elections and referenda with greater precision than polls, thereby helping political campaigns make more informed decisions on where to spend their time and money.
Generative AI will take political modeling and sentiment analysis to another level. It will be deployed in political circles to personalise messages to individual voters. Texts that have been personalised based on your past voting history or the issues that you care about most will become more granular. Helpful? Slightly creepy? A logical extension of current personalisation algorithms that we currently use every day?
AI will sift through large amounts of data to help inform government policy decisions. It could predict and help prevent instances of election interference and improve public services. It might change the balance of power between governments and citizens by giving citizens more voice and agency. It could be used within citizen assemblies to help with facilitation, information gathering, consensus building and idea generation. Citizen assemblies could be asked to recommend AI policies. AI will likely help the media in its watchdog efforts.

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Author; Jamil Jahangirov
Great article! Your insights into the intersection of AI and politics are thought-provoking. I appreciate how you’ve highlighted the potential impact of AI on politics and the need for ethical considerations. Keep up the good work!
Maybe too futuristic question but – do you think AI in the future can make political key decisions?
You are spitting facts! AI’s impact on politics and public opinion is concerning when used for manipulation. While it enhances campaigns, the potential for distorting public sentiment raises ethical issues.