Kozminski Techblog

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The fashion business has always been at the forefront of innovation, establishing trends and pushing the boundaries. In recent years, Artificial Intelligence (AI) has emerged as a transformational force, changing several industries. The fashion modeling industry is one of the more exciting industries where AI is making an effect. From design and production to marketing and customer experiences, AI is changing the fashion industry.

Lalaland.ai is one of the numerous firms developing AI models today.Lalaland.ai was founded in 2019 by CEO and Co-Founder Michael Musandu to solve issues with a homogeneous modeling business and offer a cost-effective solution.

The Diversity Dilemma:

Consumers sometimes struggle to imagine how a certain dress or top would look on them when presented by models who do not reflect their own appearance. Recognizing this challenge, Lalaland.ai developed a disruptive solution: digital models of all sizes, ages, and races.

“From an ethnic aspect, the world is incredibly different; we do not all have the same skin tone. When you consider the model’s age and size, it doesn’t make sense to us that a XXL person should estimate how the product will look on their body based on looking at someone who is a size small.

The Importance of AI in Promoting Diversity and Reducing Waste:

Lalaland.ai’s creative method not only addresses the diversity gap in fashion representation, but also helps to promote sustainability. Brands who use Lalaland.ai’s AI models may display their products on a wide range of digital models, making customers of various shapes, sizes, and backgrounds feel seen and represented.

Throwaway returns account for around 2.3 million tonnes of waste. Unsold clothing wind up in an incineration or landfill. Given that Lalalands.ai’s primary purpose is to create techniques to reduce return rates. In principle, if you know how the thing will look on you when you buy it.

https://youtube.com/watch?v=a9aCev3pThU%3Fsi%3DoSHDqaYke0DR-hLh

While such AI technology has clearly delivered tremendous improvements and benefits, it is vital to understand and critically analyze its possible drawbacks.
1) Job Displacement:

Devaluation of typical modeling careers. Because with digital models, corporations will not see the need to look for different sorts of models, set up photoshoots, and all the other expenditures
2) Limited Emotional Expression:

Digital models lack the genuine emotional reactions and relationships that real models provide to the fashion industry. The delicate subtleties and emotions given by a real person on the runway or in advertising materials may be difficult for AI models to accurately duplicate.

AI-driven digital models in the fashion business have great potential for innovation, efficiency, and inclusivity. However, ethical, cultural, and societal ramifications should be carefully considered. The appropriate development and deployment of new technology necessitates transparency, inclusivity, and a dedication to preserving the authenticity and humanity that distinguish the fashion industry.

Sources:Lalaland.ai is changing the fashion game | I amsterdam

10 Best AI Fashion Designer Tools (January 2024) – Unite.AI

Are AI-Generated Models Really Going to Replace Human Ones? – Fashionista

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