Black Friday sales set new records
The momentum of this years black friday was as usual – enormous. It is said that in the US alone the customers made a record breaking 10.8 million of purchases. That is over 10% more than last year, that is over 2% more that predicted based on the trends from previous years. But what’s unusual about those numbers is the fact that it represents the online sales that black friday witnessed.
The Rise of Online Sales: A New Black Friday Trend
With all the new inventions like Ai chatbots and usage of features such as: online wallets and buy now pay later options. This had madeThe customers more comfortable with shopping on their digital devices. While people stayed home while purchasing online, stores were emptier than they had been during past Black Friday events. Friday’s in-store shopper traffic was down 8.2% compared to 2023, according to Sensormatic Solutions, which tracks retail store traffic.
Preparing for a Digital Future: Retailers’ Next Steps
To me the wiew of people getting so comfortable and to some extent lazy is very frightening. If this trend will continue in the future and we will witness a drop in customers coming into the real shops, at the same time seeing an increase in the amounts of goods bought online, the companies should prepare different scenarios and tactics. They should be prepared to move more of their sales to online stores – which requires a lot of preparation when done in large companies. From computing power to differently trained staff those elements cannot be just created when needed, they need to be present before they are necessary.
Data and Predictions: The Key to Staying Competitive
A key part in the right-timed switch to selling most of the goods online is data analysis and predictions. The company with the best future forecasts will have a huge leverage over other shops in the correct timing of implementing the change to online selling. To quick and unnecessary resources will be wasted, to late and the company will fall behind in competition.
What Are People Buying? A Closer Look at Black Friday Purchases
But coming back to the topic of Black Friday – What things people mostly buy during the busy week? According to Adobe overall toy sales up 622% compared to an average day earlier this fall. Sales of jewelry were up by 561%, appliances up by 476%, apparel up by 374$ and electronics up 334%. As we can see the the item that was granted the most popularity
where toys – which is for my surprising. I thought clothes will have to biggest increase in sales.
https://www.npr.org/2024/12/01/g-s1-36310/black-friday-cyber-monday-record-spending
https://abcnews.go.com/Business/black-friday-online-sales-track-hit-record-high/story?id=116330137
https://eu.usatoday.com/story/money/2024/11/30/black-friday-online-sales-record/76677178007/
https://queue-it.com/blog/black-friday-statistics/#black-friday-sales-volume
The record-breaking online sales this Black Friday truly highlight how digital shopping is reshaping consumer habits—retailers must embrace this shift and prepare for an increasingly digital future!
Black Friday going so digital is wild! The shift to online shopping is definitely changing the game, and it’s crazy to see toy sales leading the pack this year. It makes sense though—online shopping is super convenient with things like chatbots and payment plans. But yeah, it’s kind of sad thinking about stores getting emptier. Companies really need to step up their online strategies if this trend keeps growing. Interesting read!
It’s wild how much Black Friday has shifted online! Those toy sales numbers really surprised me too—guess parents are stocking up early for the holidays. While the convenience of online shopping is undeniable, I kind of miss the chaos of in-store Black Friday. I hope retailers can find a balance between the two worlds.