Horoscope application that knows about you more than you know about yourself.
The universe is, for most of the people, one huge enigma. After exploring it for thousands of years people still can’t say that they have discovered everything about it. There are still a lot of unknowns and mysteries scientists want to solve.
Meanwhile, people started to add some spiritual value to the stars and planets. Thousands of years ago they distinguished 12 zodiac signs, that we all probably know till now. They refer to our date of birth and are named after different constellations. They define our character and typical behaviours that most of us can relate to.
There are already a lot of apps and websites with horoscopes and zodiac signs descriptions. However, this one claims to have some advantages over others.
Co-Satr is an application which has great achievements such as over 5 million users registered and 1,1 million followers on Instagram.
Contrary to others, it asks you not only about your date of birth but also the exact time and location.”Unlike the broad and vague horoscopes you usually read in magazines, we take more than just your sun sign into account. We use a complete picture of the sky when and where you were born to generate hyper-personalized horoscopes.” It allows generating very specific information about the universe at the time of your birth. According to their website, they are “powered by AI that merges NASA data with the insight of human astrologers.”
The app provides daily horoscopes telling you about your strong and weak points in the given day. However, most of the popularity that it gained comes from its special notifications. They are thought to be straight forward and very accurate. Although, not every user know that they are mostly generated by Artificial Intelligence. There is a part of the content that is typed manually by humans but in the end, everything goes through algorithms and is sent by machines.
In an interview with NBC News Stay Tuned, the CEO Banu Guler said that they focus on honesty, simplicity and clarity of the message so as it is easy to understand for anyone and makes it easier for people to relate to it. Sometimes it may seem to be mean or hard to accept but most people find it empowering and motivating.
The app also works as some form of social media. You can add friends to share your charts, compare them and text each other to talk about it.
Surprisingly, young people are getting more and more interested in astrology these days. The $2 billion mystical service industry is still developing and thanks to apps like Co-Star we can learn that there is still a lot of space for new businesses with innovative solutions.