In the era of COVID-19 every industry has suffered. One of them is the fashion industry. People buy less because they do not go out, but the high fashion crowd and fashion pieces collectors are still hunting for the newest are rarest garments. After months of quarantining some fashion houses decided to go back to work.
But how can they show the newest collections without risking other peoples health ?
Well, they introduced virtual seats on fashion shows. Only the people that really had to be there, like models, photographers and staff members were present in real life. Other people like influencers, celebrities and other invited fashion lovers got a virtual seat. Some fashion houses went for the traditional way of doing it, it this case the guest list was just much shorter due to safety precautions.
Those who were invited to the virtual ones received invitations and goody bags delivered to their home. They got a special password to gain access to front row sight of the show. On some they could dress up in their samples (garments borrowed from the brand for a limited period of time) or in pieces form their own collection and have their camera on. This way they could be seen by those who were present at the physical show.
One of the best ones were Prada (I put a link to their show down below), Balmain, Balenciaga, Loewe.