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Probably, many of you have encountered the presence of new fancy technologies around the world when reading or listening to the news about the ongoing war. From heavily armed armies with state-of-the-art weaponry, countries competing for having the most powerful army by spending billions of dollars annually, Elon Musk’s Starlink, which helps connect Ukraine with the internet amid the distraction of Russia, even to a biological weapon that is known to have the same power in causing casualties with physical weapons.
But this time, I would like to focus on the use of digital technology. It seems like digital technology has a huge impact on the war in the 21st century. This not only applies to ones who are actually in the army combating in the field but also applies to the public behind the scenes. The internet and digital technology allow the public unprecedented engagement and access to the war.
I would like to divide this topic into two parts; crowds and platforms, and the sharing economy, and would like to show you some examples of how each part has affected the flow of the war. People might think that what matters in winning is the power of the military force, but that time has changed.
So let’s talk about Platforms, Crowds, the Sharing Economy, and the War.
First, crowds and the use of social media platforms such as Instagram, Twitter, Facebook, YouTube.
Lots of Ukrainians and people around the world are using social media platforms to reach people outside, letting them know about the devastating situation and asking for support and help. The most common and usual way of using social media would be spreading the REAL news and the status of the war. They can also be used to raise funds for the Ukrainian army or the refugees or encourage people to sign up for petitions. People are also started to shame big companies which keep doing their business in Russia, and inside of all of this, social media platforms’ role is very big and crucial. From what I have experienced, I found the use of social media is effective in raising people’s awareness.
But it looks like there is definitely a downside. For example, the Russian government is using social media to spread false news and propaganda justifying their purpose of invading another country and spreading falsified history. They once spread posts across platforms like Facebook and Twitter that Ukraine is considering using biological weapons with the help of the US. But this has been proved to be false by the US.
Overall, this enables the fast and vast transfer of information and makes the war more digital. We can also say that this makes ordinary citizens also take part in the war.
Second, the sharing economy platform is a new way of helping.
Recently, a new way of supporting Ukrainians has emerged. Probably lots of you have experience using Airbnb when traveling. This time, this sharing economy platform has been used as a unique way of helping people in need. People started to book Airbnbs in Ukraine to donate money directly to the hosts, whose businesses were impacted because of the war. Of course, they are not planning to actually go there. But by doing so and sharing this, they also can suggest a new easy way of donating to those who have no idea about how to help people in need.
Who knows? Probably there will be a new sharing economy platform that will be used as a creative method of helping them.
With digital technology and so-called digital weapons, we can also be an army. We can even send money directly to the army, which seems to be not possible if this war has happened years ago. The only way we can donate and help would have been through governmental organizations or humanitarian organizations like the Red Cross. We might have been fooled by false propaganda.
Evolving technology and crowds using social media platforms are making changes, and let’s hope peace will come soon, like real soon.
[References]
https://edition.cnn.com/2022/03/18/tech/social-media-russia-government-accounts/index.html
https://blogs.microsoft.com/on-the-issues/2022/02/28/ukraine-russia-digital-war-cyberattacks/
https://www.thestar.com/news/insight/analysis/2022/03/19/the-digital-war-against-russia-how-ordinary-citizens-are-using-technology-to-thwart-putin.html