Kozminski Techblog

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The capabilities of beauty brands and the experiences they may offer a customer have been modernized with the introduction of Artificial Intelligence and Augmented Reality technologies to the beauty sector. The use of digital features like visual, aural, or other sensory components to alter a real-world environment is known as augmented reality (AR). By enabling more intricate and complex management of an environment in this virtual world, artificial intelligence (AI) improves this technology. Because it can provide customers with a personalized experience, this technology is proven to be both popular and profitable in the cosmetics sector. This seeks to make consumer buying much more focused and straightforward. In order to meet the needs of a beauty brand and its clients, AI and AR provide various solutions, such as a skincare diagnostic selfie experience or a shade-matching try-on. Brands frequently collaborate with technology firms specializing in AI and AR solutions to deliver these experiences.

Perfect Corp is a firm focused on revolutionizing the beauty sector with AI and AR technology. The goal of Perfect Corp, which works with more than 370 brands like Estée Lauder and MAC Cosmetics, is to revolutionize the reality of today’s beauty industry and how it does business.

Perfect Corp CEO Alice Chang focuses on advanced technologies such as AI and AR virtual try-on experiences, which are helping marketers to establish a seamless omnichannel strategy that offers customers fun and unique experiences that appeal to the current consumer. She believes that implementing these advanced technologies will allow customers to spend more time connecting with a brand in-store or on the brand’s website. What is more, customers tend to find shopping more pleasurable and fun while taking part in interactive virtual shopping experiences. Moreover, this is a massive advantage for them because they can easily find shades that match their complexion. This way, they are sure the purchase will not have to be returned.

Revieve has introduced platforms such as an AI Skincare Advisor, AI Makeup Advisor, and AI Suncare Advisor, among other AI beauty solutions for brands all around the world. Revieve CEO Sampo Parkkinen believes that AI-powered platforms deliver engaging experiences while helping consumers find what they want. They guide them along the buying journey. Other brands in the beauty industry focus on apps with endless filters that make people look nothing like their authentic selves. Revieve has always been far from that. They focus on the user and providing actual value for buyers, not distorting beauty standards because they should be personal to each individual.

Lately, Estée Lauder has introduced customized virtual makeup try-on solutions using AI and AR technology. The beauty business employs this technology, which is powered by Perfect Corp, to provide clients with an AI-driven, augmented reality (AR) experience where they can try on its cosmetics products in-store or online.

According to data from Perfect Corp, Estée Lauder’s Lip Virtual Try-on experienced a conversion rate that was 2.5 times greater than average. In addition, their iMatch Virtual Shade Expert was found to improve brand loyalty.

Similar to how e.l.f Cosmetics increased their online conversion rate from customers by 200% by using virtual try-on technology.

Last but not least, No7 unveiled their new shade-matching AI and AR experience in November 2021. The system collaborates with Perfect Corp to offer consumers a customized range and shade match. An algorithm-based questionnaire used to evaluate the customer’s individual skin needs, foundation preferences, and lifestyle concerns that might affect the skin is the first step in the process, which then matches them with a foundation from the No7 line. The AI Foundation Shade Finder then compares ten million samples from approximately 90,000 different skin tones to the customer’s skin tone in real-time to determine their No7 foundation shade. Customers can instantly virtually try on their match and experiment with shade alternatives once they have been matched with the ideal foundation range and shade for them.

In my opinion, such apps are a great option when it comes to buying makeup online. They had saved me numerous times when I was unsure which shade to choose. However, many of them are still in the process of development, and their quality could be better. You should keep this in mind if you rely entirely on them during your shopping spree.

References:

https://www.perfectcorp.com/business/blog/general/the-5-biggest-beauty-tech-trends-to-watch-out-for

https://www.analyticssteps.com/blogs/3-applications-ai-cosmetic-industry

https://www.cosmeticsdesign-asia.com/Article/2022/09/08/ai-powered-personalised-beauty-brands-investing-in-ai-and-ar-are-growing-in-double-digits

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Artificial intelligence is causing a revolution in every aspect of life (AI). Finding proof of how AI is already influencing everyone’s daily life does not need much searching. Take the smart assistant on your phone as an example; it does not move independently. Instead, AI makes it possible for it to answer your questions. When you conduct a Google search, do you encounter adverts for websites you previously visited? You guessed it—AI is also to blame for this. The AI revolution will not end there, either. AI will enable future technologies like autonomous automobiles to operate.

All businesses are hopping on the AI train. Why not, then? Thanks to AI developments like machine learning, organizations may be more effective than before. This speeds up internal processes and accomplishes much more, including opening fresh, intriguing avenues for engaging with consumers. We also see AI in product planning and applications for user testing.

I want to focus on how artificial intelligence is used in social media nowadays. Actually, without AI, social media would not exist. Many diverse aspects of social networks employ technology. For instance, you might have noticed that Twitter suggests accounts and tweets for you to follow. Similar to how Amazon suggests products, AI analyzes your platform behavior to find stuff you will like. By encouraging consumers to use the site for longer lengths of time, they are able to improve user engagement and experience. Several social media businesses also utilize AI to detect abuse in message boards and comment sections. Facebook, for instance, uses a deep-text AI engine to find misuse cases. According to Facebook, the ultimate goal of this technology is to develop a machine that has intellect similar to that of a person.

However, AI is not simply being used by social media platforms. Users of social media are also benefiting from this technology. AI influencers are now a thing. Yes, you read that right—an influencer powered by AI that is not a person. Nothing will scare you more than that.

Lil Miquela, an AI influencer who is said to as a “19-year-old Robot residing in LA,” would be a suitable example. Actually, the account is an intelligent marketing prank by the LA-based startup Brud. However, it is safe to assume that the stunt was successful because Lilmiquela has amassed over 3 million fans.

What does this mean for your company, though? Do you need to build your own robot using AI? 

I guess not quite. The primary purpose of AI is still to make your life easier, even though it seems like advancements like these are where technology is headed.

As you can see, AI can now help you produce social media postings. It can create and target adverts for social media. It can automate surveillance. And the majority of what you see on any given social network is powered by it.

In a variety of social media use cases, AI may both increase revenue and cut costs.

AI may use data from social media users to accelerate income in a variety of ways because it learns from data, including:

• Discover which post titles, phrases, and images get the most engagement.
• Determine new target markets and trends using sentiment analysis
• Decide who will act and purchase more, then send social media messages to them.

AI can help you save money on social media marketing initiatives by automating and streamlining your job. Actually, AI can:

• Automate and scale the production of social media content.
• Reformat and resize creative automatically for various channels.
• Automatically target users on social media with ads and control spending.

Fun fact: As a result, Markets and Markets forecasts that the market for “AI in social media” will increase from $633 million in 2018 to more than $2.1 billion by 2023.

However, I do not agree with using Artificial Intelligence to write posts for influencers. I think it is a form of plagiarism and lying to their audience. People read posts and think they are a part of a conversation with the author. But if AI writes the posts then there are mistaken and can feel betrayed when they find out the truth. In my opinion, using AI to write posts for influencers can have more disadvantages than advantages. They just have to ask themselves one question. Are 30 minutes of their time worth losing a majority of the audience if such a piece of information sees the light of day? In my opinion, it is never worth it. Influencers must have more tremendous respect for their viewers because they are the ones who provide them with high income and recognition.

References:

https://statusbrew.com/insights/social-media-ai/

https://www.javatpoint.com/artificial-intelligence-essay

https://aimagazine.com/ai-strategy/how-are-social-media-platforms-using-ai

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One in four couples in developing countries is impacted by infertility. Today, infertility is rapidly becoming an epidemic. Almost 50 million couples experience it worldwide. This is why in vitro fertilization (IVF) is becoming more and more popular. The first baby conceived using IVF was born more than 40 years ago. Since then, there have been plenty of advances in this field. Unfortunately, for many patients facing fertility issues, the journey to parenthood via IVF is still extremely challenging and expensive. One cycle of IVF treatment costs roughly $12,000-$14,000. This is a quarter of the average yearly salary in the US. Although, the success rate of IVF treatment in 2022 reached 47.2% for women aged less than 35 years old, paying a quarter of your yearly salary for less than 50% of success is not quite ideal. This is the reason why scientists were working on further advancements. There came an idea. Nowadays, AI is present in almost every area of ​​our lives. It helps improve our quality of life. Therefore, doctors have started to try to apply it in IVF. I do not want to tell you about all of the new technologies that show how the appliance of AI to IVF can improve the whole process, but I want to focus on one that really deserves your attention.

It is called Life Whisperer and it was nivented by Indira IVF, India’s most advanced and largest IVF clinic. In order to improve pregnancy outcomes, Indira IVF will offer this Artificial Intelligence technology to all its patients. From November 2022, Indira IVF will implement Artificial Intelligence technology across its 100+ clinics in India. Several international clinical studies have shown that Life Whisperer’s newest technology helps women become pregnant sooner and more affordably than ever before.

But how does Life Whisperer exactly work? By analyzing images of patient embryos, the technology helps embryologists select those embryos that have the best chance of succeeding. It assesses two of an embryo’s quality metrics. The first one is called Life Whisperer Viability and it assesses how likely an embryo is to lead to a pregnancy. The second one is called Life Whisperer Genetics and it non-invasively assesses an embryo’s genetic integrity.

When it comes to the downsides of using Artificial Intelligence in IVF, there are two main problems. Firstly, these algorithms focus only on choosing the best quality egg/sperm/embryo, they do not guarantee that fertilization will result in a healthy pregnancy. Moreover, they do not guarantee that the baby conceived using these technologies will not have any future health concerns. Secondly, one of the challenges facing learning AI is that it evolves with data rather than being transparent and interpretable in its inner workings. This is often approached with apprehension as ‘black box’ machines. The last decade has seen significant progress in disentangling, guiding, and evaluating artificial intelligence. However, these algorithms know as much as we let them understand, but they lack the work experience and intuition that human doctors possess. This is why many doctors state that AI in IVF will not bring better results than human professionals can.

I do not agree with this statement. I think that Artificial Intelligence can improve the quality of in vitro fertilization. Furthermore, it can make it more affordable. Therefore more accessible for people earning average or below average salaries. Last but not least, I believe that using Artificial Intelligence in IVF can improve the success rate of IVF treatments. This would be the greatest achievement in this field because the ratio of in vitro price to its success rate is not high enough in my opinion. What do you think? Let me know in the comments.

References:

https://health.economictimes.indiatimes.com/amp/news/health-it/indira-ivf-incorporates-ai-tool-life-whisperer-for-accurate-ivf-pregnancies/95224745

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8801019/

https://www.ivf.com.au/success-rates/our-laboratories/ivy-artificial-intelligence-in-ivf

https://www.forbes.com/sites/ganeskesari/2022/06/30/heres-how-ai-is-helping-make-babies-by-revolutionizing-ivf/?sh=11a5c9a07330

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Art has always been a huge part of our lives. Even hundreds of years ago, artists were highly positioned people in society. They were respected and believed to be smarter than the rest. When it comes to art, I think paintings are the most intriguing part of it. I think many people share my opinion, because to this day they are sold for unimaginable amounts of money. What is more, the most visited museums in the world are the ones with works by artists such as Vincent van Gogh, Rembrandt, Monet, and Picasso. These painters are one of the best to ever live, because they put great effort into transferring emotions into their paintings. So is it possible to make an amazing piece without using any emotional intelligence? Some think it is, but for me, it will never be comparable to real artists’ work.

AI is becoming day by day a more significant part of our lives. We can experience it in so many everyday life situations, for example, when using voice assistance or image recognition for face to unlock your smartphone. But could you imagine that you can create your own AI art? That’s because of machines like DALL·E Mini.

DALL·E Mini has been rebranded as Craiyon and everybody can use it now for free. The company behind this concept is called Hugging Face, they are mostly known for being hosts of many open-source AI projects. They focus on creating an AI community that works together for a brighter future. They rebranded DALL·E Mini in June, because of the request of OpenAI. Using this tool, everyone can generate images from just a bunch of text. You just simply have to insert some text and you get nine images in return. The tool has become a meme generator overnight as people started having fun with their content. Many of the images are on social media like Twitter and Reddit. Check it for yourself, I promise it will be worth it. What is most interesting, Craiyon can generate up to 50 000 images per day. Moreover, Crayon’s database contains 30 000 000 million training images.

But there is quite a lot of controversy surrounding AI paintings. Firstly, artists may feel that AI is ripping off their work. Many artists think that AI deprives them of proper credit. The best example is Greg Rutkowski, who noticed that many people have been recently posting work very similar to his. This is starting to make sense when you discover that nearly 100 000 images have been created by just simply inserting his name into AI programs. I think he has every right to feel ripped off his work because it is on the verge of plagiarism. In my opinion, AI images should be regulated by laws to avoid situations like this.

What is more, many people believe that AI can never replace the human touch that artists have when it comes to capturing different moods or emotions. If I am being honest, I am one of them. I totally agree that AI images will never be as good as the ones made by humans.

Last but not least, many people try to monetize their AI images. I think it is not very ethical, because they aren’t selling their own work, but the work of a computer program. This is some sort of a grey area when it comes to commercial law, but I think this topic should be sorted out as soon as possible and actions like this should be fined and prohibited.

The Atlantic and nature.com both state that AI art is a great invention that will change our world for the better. But I don’t agree with this point of view. In my opinion, AI art is art for lazy people because it doesn’t require any artistic processes. This is why we are starting to question what art really is nowadays. If anyone can become an artist without skills or some sort of training then creating art is not special anymore or as special as it used to be.  What do you think?

References:

https://www.theatlantic.com/technology/archive/2022/09/ai-art-generators-future/671568/

https://www.nature.com/articles/d41586-022-03209-2

https://www.forbes.com/sites/qai/2022/10/21/dalle-mini-and-the-future-of-artificial-intelligence-art/?sh=48a2046e7d78