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Żabka Nano- the innovative future of convenience stores

Reading Time: 4 minutes

Many of you are definitely familiar with a Polish chain of convenience stores called “Żabka”. The owner, has opened up their first 7 stores in 1998, and has quite literally spread around the whole map of Poland (and even slightly outside of it! You can find a few “Žabka” stores in Chech Republic! as well) . It is easily one of the most popular stores in Poland today, and recently, in 2021 a brand-new concept of Żabka has been introduced- Żabka Nano.

Żabka Nano - Pierwsze zakupy gratis!

Żabka Nano is not only the most innovative store in Poland but also the largest autonomous chain store in Europe. The overall idea of autonomous stores already exists in Australia, Japan or South Korea (and probably somewhere in the US), but Poland’s Żabka still overtook all other potential European competitors.

Nano - Żabka Group

The main difference between the two stores (the original and the autonomous one) are the employees. More precisely, the lack of them. The idea of Żabka Nano is that it can be open 24/7 and accessed using a credit card or żappka- the stores app that allows you to collect points for your purchases. However, if you wish to enter with the app, you need to make sure you have funds in your account. Moving on, once you’ve put your credit card near the reader at the entrance of the store, the doors to Żabka Nano open. The easy accessibility to enter by card has been implemented by the Żabka’s collaboration with AiFi, in all of the Nano stores.

Żappka” – nowa aplikacja rabatowa sieci sklepów Żabka - mobiRANK.pl

It is a great way of saving your time since you don’t have to stand in a queue to buy your necessities. The store itself is usually a lot smaller than the normal Żabka stores (to no one’s surprise), mostly because it offers less goods than the basic stores. For instance, you will find yourself not being able to purchase alcohol or cigarettes, but you can buy 0% beer (what’s the point in that though). You will also find basic products, such as; water, snacks, juices and refreshments, ice cream and frozen food.

Pierwsza Żabka Nano już działa w akademiku

For the Żabka customers, you all probably know about the famous Żabka hot-dogs. In case that’s you and the nearest Żabka near you happens to be Nano, fear not. You can still get your hot-dogs. The store offers an interesting service for the hot-dog lovers, where you have a robot that grills and assembles the whole hot-dog right in front of you. Keep in mind though that it may not always succeed as it’s assembled by a robot and not a person, so it has its failures at times. The robot is called Robbie and its software has over 15000 lines of code. The order of your snack takes less than a minute (unless you’re indecisive) and the display next to the hot-dog stand shows you the ordering options where you choose the size, type of the sausage and the sauces you wish to have in your hot-dog. After that, you just wait and watch Robbie prepare your meal.

Żabka inwestuje w roboty w sklepach autonomicznych, w jednym z nich działa  robot przygotowujący hot dogi | Donald.pl

Onto the security stuff, how does the store know what you take, and how does it not charge you extra? The store doesn’t actually use any shelf-sensors. It does have cameras inside the store, just like all the other stores, but this time, they’re used for camera-vision technology provided by AiFi. To respect the customer’s privacy, customers are identified by the system without the use of biometrics or facial recognition. The cameras only track the movement of the client’s, while the product recognition is performed by AI computer vision. Using key point tracking technology, the system creates a stickman from each customer who enters the store, to which the system supports three sessions running simultaneously, each with a small number of participants.

All in all, Żabka Nano is a great innovation and it does help those who crave a snack anytime after 11PM- after all the normal Żabka stores close. It’s interesting to see how the technology improves everyday and how the world easily adapts to it. Do you think Żabka Nano is a good innovation? Or maybe a beginning to something bigger in the future?

Pierwsza Żabka Nano otwarta w Decathlonie

Netflix officially branches out into the fitness world.

Reading Time: 3 minutes

Gather round all Netflix users. It’s your time to finally make better use of your Netflix subscription and instead of binge-watching various series, start to move your body (This isn’t about Netflix & Chill activities).

Nike Training Club Launches On Netflix – Deadline

Upon the surprising news, Netflix has announced their collaboration with Nike Training Club (NTC), where you will be officially offered an overall of 30-hour exercise sessions divided into two batches. Nike Training Club has great home-workouts on various difficulty levels, starting from “mild burns” for beginners to intense workouts for all. Needless to say, the majority of NTC users proudly express their satisfaction with the app, which may lead the collaboration to a great success (or at least slightly greater success than their previous collaborations).

The said batches have a set date, and upon a pleasant surprise for some, the first batch has already been released on December 30th 2022 and is available in every region that Netflix operates in! The said batch includes 45 workouts, ranging from cardio, yoga, pilates, core-strength, weight training and pretty much anything else you can think of (related to fitness of course). If you’re a fitness-freak and want to take on a challenge of doing the whole program ASAP, do not worry, the second batch may release quite soon- perhaps even in the first half of 2023, either way, regardless of whether it does release soon or not, it’s unlikely that you’ll get bored of the content you’re already given as it may genuinely be good and you might even see some change in your strength or see positive progress regarding your weight goals or body visuals, hence you may wish to do the program again, at least until the second batch releases.

Netflix – Aplikacje w Google Play

The collaboration has been inspired by the pandemic and the restrictions that have been established during that time, amongst which, one was the prohibition of going to the gym. This has caused a major problem in the society, as people were locked in their houses with no ability to train or workout in public, which resulted in a major increase in obesity amongst people. That’s where many have gone through a home-workouts phase, to the point where it became a trend to show off your progress of before and after the lockdown, along with recommending or filming special home workouts that have helped people lose weight. As such event was so popular all around the world, Netflix felt the need to take their platform to a next level and bring back the trend of a healthy at-home lifestyle, with workouts performed by professionals (whether it be yoga instructors or bodybuilders).

Tips For Exercising at Home During COVID-19 Pandemic - Scripps Health

Netflix is slowly expanding the focus of their platform to care for the well-being and self-improvement of their users. It has previously partnered with Headspace, a meditation-related platform, which allows the users to access guides into meditation and various other mindfulness-related content. If you wish to access it and check it out yourself, all you have to do is look up “Headspace” in the Netflix search bar.

Poradnik Headspace: Medytacja - #TeamRodzina

Netflix has a perfect timing for the release of the new content. Since the new year has just begun, a lot of individuals have written their New Years Resolutions, amongst which, many probably wish to begin their fitness journey, and they may not know where to start, or they may struggle with social anxiety. The collaboration of Netflix and NTC allows those people to achieve their dream goals in the comfort of their own home.

The idea seems promising and has a bright future ahead of itself. Also, whilst being a Netflix-user you get a whole wellness package included in the price. Why not try it for yourself? If your new years resolution is to change your lifestyle and start working out, look up “Nike” in the Netflix search bar, and enjoy the various workouts Netflix has prepared for you.

Sources:

https://techcrunch.com/2022/12/21/netflix-branches-out-into-fitness-content-nike-training-club-classes/

https://www.netflix.com/pl/

The tricks used by businesses to fool clients and earn revenues.

Reading Time: 3 minutes

With the Christmas season around, many people are on their toes to buy presents with the best deals available.

Little do they know, nearly everything seems like a good bargain during this season. Similarly to Black Friday, during the gift-giving season, customers take advantage of the bright red discount signs “-20%” thinking that they’re the ones cheating the system, while in reality, the system is the one cheating them.

H&M is fixing women's sizing to be more

Here’s what psychological pricing is about: Businesses like to take their products and price them at, let’s say, 49.99 instead of 50. Why? Well, The simple look of the price stated at “49” looks better than “50” despite the fact that there’s little to no difference between the two, this mind trick really does play the part in the incoming revenues.

Nearly all businesses use this pricing strategy as it has been proven to be one of the most successful, along with the premium pricing strategy, where the business sets the products’ price as significantly higher compared to the competitors, to make the illusion of their product being of higher quality. Let’s take bottled water as an example. Despite the fact that we have pretty much the same products standing next to each other, one being with a different packaging and more luxurious logo, and the other being a no-name brand and more basic looking design, both have an evident difference in their prices (one being let’s say, $1 and the other $3 or $4) which makes sense, as the production costs and visuals are worth more. But that is also how the brands make more money. People usually go for the pricier option thinking that it tastes better, looks more pleasing and generally is more appealing to the consumer. (In most cases that is true because water tastes different with each brand), yet even without that fact, people still choose whatever seems pricer and of better quality.

UAE ranks 22nd in lowest base price of bottled water | Society – Gulf News

Now, I’m sure many of you have seen several discount signs outside of various stores, and perhaps you yourself have taken advantage of them. Sometimes, those signs are not necessarily as true as you may think they are. On Black Friday for example, people are often fooled by the large, evidently visible signs of “SALE” “-50%,-20%” or various promotions of “Buy 1 get 1 free” sort. Yet here is what usually happens on Black Friday promos in most stores: Businesses subtly raise the prices for their products a few weeks prior so that on the day of the sale, the prices are at their highest, but shown with a discount to the price they used to be at in the beginning. This trick surprisingly works as customers purchase the products, without necessarily needing them, but since the discount seems tempting, it’s hard for them to simply walk away.

30 Times People Were So Annoyed With Evil Black Friday "Deals", They Just  Had To Expose Them Online | Bored Panda

Lastly, another great trick would be the decoy effect, meaning the brand having, lets say, 3, very same products but all of a different size, and all priced close enough for the customer to choose the most expensive option. A great example of this would be McDonald’s fries. For the small fries, you’d pay $1.39, $1,79 for the medium and $1,89 for large. And here comes the dilemma: You really don’t want the small fries because you’re hungry, so you prefer to get the medium fries, but now that the large fries cost only a dime more, you might as well buy the large. This is a great deal for both parties: for the customer, because they pay a bit more to get more food, and for the restaurant as they get paid for the most expensive option out of the three.

Now, these tricks are very common in the business world, and I’d say they are extremely effective. It’s not hard to play with people’s minds and all successful businesses know it; therefore, they use it to their advantage, and, quite honestly, they can’t be blamed. It’s not necessarily unethical and they get a large profit out of it.

Sources:

15 Psychological Tricks Big Brands Use To Sell More

Spotify’s smart strategy of gaining new subscribers every year.

Reading Time: 3 minutes

With this year coming to an end, many have a lot of different events and things to look forward to, whether that be Christmas, Thanksgiving or even New Years. There are also people who await the return of “Spotify Wrapped”.

For those that are unaware of what Spotify wrapped is, it is an update made by Spotify that sums up the users year by collecting their data to show their most streamed songs. 

As the simple idea of getting an overview on the different musical phases you’ve went through throughout the year may be fun, it also may slightly make certain people feel uneasy knowing Spotify collects user’s data for their advantage, but newsflash: literally every site, app or social media platform does the same thing. The collected data is analysed to create or recommend personalised playlists based on what you could possibly like. For those worried: the data collected isn’t as serious as some may imagine it to be (or at least the data that we know for sure Spotify uses). It consists of the basics, such as the user’s birth date, email address, country, postal code, gender and voice data.

Regarding the update itself, Spotify has the ability to rank you as a certain percentage of a listener of a specific artist. For example, many easily end up as top 2% listeners of their favourite artists in their own country. (Congrats if that’s you). A newer addition to Spotify Wrapped would be the personality types. Now, Spotify also shows the listener what his personality type is. That could be either the adventurer, the replacer, the specialist or many others. All the types are based off of the listening traits of the user.

Spotify also calculates the minutes a person has spent on listening to music in general, which isn’t necessarily accurate. There is a possibility that a part of your offline streams may not be precisely added up, however, the result should still be pretty close to, if not precise. That however is one thing. The other problem with Spotify wrapped is the way they calculate the users “favourite” or “most listened to songs”. As Spotify calculates the results based off of the play count, it uses the song that the user has most likely either played a few times during January, while going through their unusual musical phase , ironically, or generally once but it somehow ended up as their “most listened song”. That leads to a few users being generally disappointed with their results.

Marketing-wise, Spotify uses social-media advertising that they don’t even have to pay for as their users advertise it for them. Spotify allows their users to share their summaries onto nearly all social media platforms which usually creates a week-lasting trend of everyone spamming their insta stories with their top listened songs and artists. This creates a short, yet quite a popular trend that spreads all around the world. It also gives a major advantage to Spotify against its’ competitors, like for example, Apple Music. Many IOS users still prefer to use Spotify over Apple Music, hence why there is over 116 million Spotify users and around 88 million Apple Music users.

As Apple did not have their own “wrapped” for quite some time, and only recently (2022) did they create their “Apple Music Replay”. Sadly, you cannot access it through the app, but a browser, making it not as simple for the users to check their own summary of the year. Since Apple Music Replay is still new, it’s not as successful as Spotify and the word-of-mouth has not spread much in their case. However, there is still a chance, and for all we know, it can also become as popular as Spotify Wrapped in the foreseeable future.

https://www.digitaltrends.com/mobile/apple-music-vs-spotify/

https://www.deseret.com/entertainment/2022/11/30/23486540/can-apple-music-replay-compete-with-spotify-wrapped

https://www.popbuzz.com/music/news/spotify-wrapped-accurate-tracking-when/

-https://privacy.commonsense.org/privacy-report/spotify-music

Why Maro should be compulsory in middle school and high school education.

Reading Time: 3 minutes

Daily, parents are faced with uncomfortable or difficult topics that eventually must be discussed with their children, whether it be regarding puberty, mental health or empathy and diversity. For that reason, Kenzie Butera Davis has created a start-up called “Maro” with an aim to help parents who do not know how to begin such important conversations. 

If children knew more about puberty and mental health, starting from a younger age (for example 10y/o), many unnecessary actions could’ve been avoided without worsening anyones mental state. Many young girls find puberty a taboo topic and feel embarrassed when someone points out completely normal and natural things such as menstrual cycles, acne or overall hormonal changes. In the US, for example, this oftentimes creates a mental block in their head, which transforms to anxiety (a mental disorder) as they can get picked on or ‘bullied’.

Maro’s purpose is to educate younger generations (and not only!) regarding various situations that they’ll be faced with every day as they get older. A lot of parents don’t see the urgent need to educate their children regarding such mature topics even though they’re vital to know, especially during their pre-teen age. The focus of this app is the education regarding mental health, as that is something that many are struggling with nowadays, especially after the pandemic, and yet still fail to realise its seriousness.

The issue with mental health education in schools is that it doesn’t necessarily exist. In fact, mental health is not typically taken seriously by the education systems. This usually escalates to many children being looked down upon while they’re struggling and may also be harassed by their peers by being called “weaker” or “attention-seeking”. Is this due to the children not knowing the severity of what such actions and words may cause to the ones already struggling? Perhaps. For that reason, Maro was created; with hopes to solve the said problem.

In the US alone, 1 in 5 children between the ages of 10-24 struggle with mental health that leaves them with lifelong struggles if they remain untreated. In most cases, many are unable to seek professional help, due to their or their parents’ financial state as such treatment ends up being quite costly. In fact, 8/10 that go to therapy state that such expense is a great investment, yet 40% of those people admit to needing to seek financial support in order to be able to attend. `Due to this, many are forced to deal with their problems on their own.

Most common disorders diagnosed amongst younger children in 2020 would be anxiety (with 9.2% – around 5.6 million children) and depression with 4.0%- 2.4 million). The problem here is that many believe that anxiety is not as serious as depression, and as that may be somewhat true, it is still a disorder that limits children to live their life the way they wish they could.

To summarise, Maro was created as a solution to many people’s problems. Not to forget, Maro offers various information regarding many topics other than mental health, that being puberty, sex ed, diversity and respect etc. There’s an option for schools/teachers, parents and individuals. Yes, you do have to pay a small fee, but compared to the costs generated from going to a single therapy appointment, Maro is not only affordable for a lot more people but is also giving you, and the people around you the required education and tips on how to fight your troubles or generally live a better a life.

Do you wish you had Maro growing up? Or do you believe it will be a successful startup that will change people’s lives for the better?

Sources:

Research Update: Children’s Anxiety and Depression on the Rise

Maro’s new app looks to help schools screen kids for depression and anxiety

https://www.meetmaro.com

https://www.forbes.com/sites/afdhelaziz/2021/02/04/how-innovative-app-maro-is-helping-parents-have-those-difficult-conversations-with-their-kids/?sh=6b622f4d412d