HOLOGRAPHIC ADVERTISING

7 January 2024

Business

HOLOGRAPHIC ADVERTISING

Reading Time: 2 minutes

Kino-mo's Hypervsn puts a different spin on holographic displays

Holography is a technique that records light patterns and recreates them in three dimensions. This allows for the creation of holograms, which are 3D images that can be viewed without the need for special glasses. Holographic advertising involves the use of holographic technology to create 3D visual displays for advertising purposes. Unlike traditional two-dimensional advertising mediums, holographic advertising creates dynamic and visually engaging content that appears to float in space, capturing the attention of viewers.

WHY IS IT INNOVATIVE TO START USING HOLOGRAPHIC ADS?

Product Launches: Companies can use holographic displays to unveil new products in a visually stunning and memorable way.
Retail Displays: Holographic advertising can be used in-store to showcase products or promotions in a unique and attention-grabbing manner.
Events and Trade Shows: Holographic displays can be featured at events and trade shows to attract visitors and communicate brand messages effectively.

Some holographic displays are equipped with interactive features, allowing users to engage with the content. For example, users might be able to manipulate a holographic image using gestures or touch. Holographic technology can be used to create virtual assistants or spokespersons that provide information about products or services in a lifelike manner.

But of course for nowadays there are some challenges for this type of advertisements:

First of all it’s COST. Implementing holographic advertising can be expensive, especially for high-quality true holographic displays. The second one is CONTENT CREATION. Developing engaging holographic content may require specialized skills and tools. And the last is LIMITED VIEWING ANGLES. Some holographic displays have limitations in terms of the optimal viewing angles, meaning that the 3D effect may not be as pronounced from certain perspectives.

3D Hologram Advertising Display LED Fan - YouTube

Advances in holographic technology may lead to improvements in resolution, color accuracy, and cost-effectiveness, making holographic advertising more accessible to a broader range of businesses. As technology continues to evolve, holographic advertising is likely to become more sophisticated and integrated into various marketing strategies.

SOURCES

https://www.trendhunter.com/trends/hypervsn-by-kinomo

Examples of Hologram Marketing:

https://youtu.be/KET6GRHrQZY

https://youtu.be/TqhTbuVfn4A

https://blog.realfiction.com/five-reasons-why-holographic-marketing-is-taking-over-the-world/

https://luminafans.com/blogs/hologram-blog/holographic-advertising-business

https://chat.openai.com/

Tagged ads, innovation, marketing

23 December 2023

1 Comment

AI, Business, Devices

Beyond Barriers: Transformative Empowerment with AI for Disabilities

Reading Time: 3 minutes

AI has the ability to substantially enhance accessibility, imparting assistive technologies and fortifying inclusion in the lives of individuals with disabilities. Approximately 2.5 billion disabled people would require one or multiple kinds of assistive technologies by the year 2030; however, almost a billion among them have no access to these products. I strongly believe that making AI more broadly accessible can empower numerous businesses to transform the lives of those affected by disabilities for good.

Using AI to Support People with Disabilities in the Workplace - Humans and Machines: Harnessing the Benefits of AI - doteditorial - AI & Innovation: Harnessing the Potential - Issues - dotmagazine

AI voice technologies like Siri, Alexa, and Echo enhance communication for people with impairments. They describe text and images to those with visual disabilities, while text-to-speech technologies assist individuals with brain injuries. Google’s Parrotron, for instance, translates distorted speech patterns into fluent conversations for speech-impaired individuals. Businesses using these AI tools foster inclusivity and collaboration, ensuring equal participation of employees with disabilities. Effective speech transcription tools enable seamless communication in collaborative settings, allowing individuals to contribute ideas across departments and teams. Businesses can enhance customer support using AI-powered voice technology. Chatbots, for example, facilitate communication with customers with disabilities, enabling a quicker understanding and more effective fulfillment of their needs. This improves customer experiences, fostering higher loyalty.

AI can be leveraged by business leaders to enable continuous education and improvement via personalized learning pathways and ongoing feedback based on employee performance. The use of AI tools facilitates the identification of areas requiring more attention, assessing proficiency levels, as well as devising tailored training programs. Virtual reality and augmented reality options offer interactive learning experiences. It’s crucial for businesses to offer personalized learning for employees with disabilities, fostering diversity and empowerment. Implementing these strategies can create a growth-focused mindset without discrimination, ultimately boosting the bottom line.

With the help of AI, disabled individuals are empowered to live independent lives both personally and professionally. By automating repetitive tasks through robotic process automation, utilizing personalized suggestions from data using AI-integrated recommendation systems, and interpreting visual information with AI computer vision applications like object detection or facial recognition – people can streamline their workflows efficiently. Additionally, businesses benefit from cybersecurity measures that use AI tools for proactive threat detection which helps employees at all levels complete important work promptly; this inclusion makes it easier to bring in a diverse range of talent while decreasing potential barriers hindering productivity and retention of valuable seeking candidates.

In today’s fast-paced world, AI, such as Microsoft’s Cortana, aids visually impaired users with voice-controlled device navigation. Apps like RogerVoice and Ava use AI to transcribe group conversations for those with hearing impairments, enhancing connectivity for people with disabilities.

a woman in a wheelchair working in an office and checking her phone

Individuals with disabilities have an equal right to enjoy life and pursue professional success. It’s crucial to empower them with the ability to work independently, communicate effectively and acquire new skills. Fortunately, AI is helping business leaders enhance accessibility and inclusivity in the workplace. To offer more opportunities for existing employees while also attracting and retaining a talented & diverse workforce, consider incorporating these tools into your operations.

Sources:

https://www.dotmagazine.online/issues/ai-innovation/the-benefits-of-ai/ai-support-for-disabilities-at-work‘

https://www.dotmagazine.online/issues/ai-innovation/the-benefits-of-ai/ai-support-for-disabilities-at-work

https://www.forbes.com/sites/forbesbusinesscouncil/2023/06/16/empowering-individuals-with-disabilities-through-ai-technology/?sh=29b6912c6c73

https://www.lifewire.com/how-new-ai-technology-helps-people-with-disabilities-but-introduces-discrimination-6833099

https://app.cramly.ai/dashboard

2 December 2023

5 Comments

AI, Business

MANAGEMENT WITHOUT AI

Reading Time: 2 minutes

Staying Ahead of the Curve: How Managers Can Leverage AI Without Laying off Talent

Imagine a world where the buzzwords “Artificial Intelligence” are absent from boardrooms and management discussions. In such a reality, management practices would rely solely on human intuition, experience, and traditional methods.

Making decisions is one of management’s main responsibilities. Without AI, decision-makers would only consider past performance and human judgment. Even while experience is important, the accuracy and efficiency of decision-making may be reduced by the lack of AI-driven analytics and predictive modeling. Leaders could have to devote more time to manual data analysis, which could raise the possibility of making less-than-ideal decisions. Artificial Intelligence has been essential in optimizing workflows and elevating productivity across a range of sectors. Businesses would have to rely on conventional techniques for streamlining workflows in the absence of artificial intelligence. Manual scheduling, resource allocation, and tracking may result in inefficiencies that raise expenses and lower overall productivity. Collaboration on communication platforms may grow more difficult in the absence of AI. The lack of AI-powered chatbots and virtual assistants could impact how quickly and accurately information is shared within businesses. Human resource management would be more dependent on manual procedures in the absence of AI, which could result in it being less accurate and more time-consuming. Without AI-driven insights, finding the right people, comprehending employee demands, and improving team dynamics may be more difficult. Without AI-powered analytics and trend analysis, firms may find it more difficult to spot new possibilities and change course in response to pressing issues.

Even though managing without AI presents obstacles, it also highlights how strong and adaptable human capabilities are. In a world like that, management would have to go back to more classic techniques, depending on people’s individual experience, creativity, and collective wisdom.

Sources:

https://blogs.sas.com/content/statelocalgov/2018/11/19/data-management-health-care/

https://hbr.org/2023/08/ai-wont-replace-humans-but-humans-with-ai-will-replace-humans-without-ai

https://customsbridge.ai/can-a-company-do-without-ai-in-2022/

https://www.linkedin.com/pulse/alert-businesses-without-ai-shut-down-soon-experts-chetan-deshpande

https://www.psohub.com/blog/will-ai-soon-replace-project-managers

https://hbr.org/2021/09/why-ai-will-never-replace-managers

17 November 2023

3 Comments

Scientists have trained AI to search for extraterrestrial intelligence in space

Reading Time: 2 minutes

Scientists are using artificial intelligence to examine the expanse of space for possible signals or patterns suggestive of sentient life, marking the beginning of a new era in the search for extraterrestrial intelligence (SETI). One of the most important concerns facing humanity is whether or not we are alone in the universe. This junction of cutting-edge technology and the long-standing search for cosmic companionship has the potential to completely transform how we approach this topic. A major obstacle in SETI research has been the enormous amount of data gathered from radio telescopes and other astronomical devices. It has taken a lot of time and effort for traditional methods to sort through this data and find intricate patterns that could point to purposeful communication. Here’s where AI becomes a game-changer.

-AI is being used in rovers and spacecraft to enable autonomous decision-making. With the ability to travel through difficult settings, react to unforeseen challenges, and carry out activities without constant human interaction, these intelligent systems make it possible to explore distant planets more effectively and adaptably. Artificial intelligence driven systems are essential in the field of space robots. These devices perform complex tasks with accuracy, whether they are on the surface of the moon or deep into space. Robotics powered by AI can do tasks like building structures and fixing satellites, expanding the frontiers of human discovery.

Natural Language Processing for Communication: Natural Language Processing (NLP) in AI improves communication between Earth and spacecraft. With the use of this technology, interactions can be more natural and efficient, which facilitates smooth cooperation between mission control and astronauts and streamlines communication procedures.

Exoplanet Discovery:AI’s contribution to the detection of exoplanets is amazing. Our knowledge of the cosmic neighborhood is being expanded by machine learning algorithms that examine light patterns from far-off stars, spotting minute changes that might point to the existence of new planets in distant solar systems.

Predictive Analysis for Space Weather: AI algorithms are used to examine space weather data, providing forecasts for solar flares and geomagnetic storms. Better planning for future threats to satellites, spacecraft, and terrestrial infrastructure is made possible by this foresight.

Artificial intelligence and space travel are developing simultaneously, and this combination of intelligences has the potential to provide previously impossible cosmic insights. AI is an outstanding example of innovation that is guiding humanity into a new era of cosmic exploration, whether it is delving into the depths of space autonomously or discovering the mysteries of far-off galaxies. The combination of AI creativity and human curiosity portends a time when space exploration will be done more accurately, efficiently, and intelligently, and will be a significant breakthrough in our quest to fully fathom the size of the cosmos.

Sources:

https://inlnk.ru/G6ZNAe

https://www.seti.org/

https://root-nation.com/ua/news-ua/it-news-ua/ua-5-sposobiv-ai-space/

https://www.aiacceleratorinstitute.com/ai-in-space-exploration/

https://www.britannica.com/event/SETI

Tagged AI, space

2 November 2023

3 Comments

AI, Business

Food delivery robots on the streets

Reading Time: 2 minutes

A technical advancement in the food service and delivery sector are food delivery robots. The employment of automated food delivery systems in urban areas across the globe is a fascinating and innovative trend. These robots are made to carry out autonomous food deliveries for clients, providing efficiency and convenience.

The goal of such an unusual transportation of food is to provide faster delivery and minimize risks when delivering orders: avoid traffic jams, accidents, errors, or simply guarantee suppliers to restaurants and stores.

Advantages:

Advertisement: Food delivery robots are a great way of marketing for a brand and they instantly attract the attention of clients. They ensure the arrival of new customers and many orders.

Contactless delivery: In situations like the COVID-19 pandemic, food delivery robots can help facilitate contactless deliveries, which may be more hygienic and reduce the risk of transmission.

Efficiency: Food delivery robots can operate autonomously and follow programmed routes, which can make the delivery process more efficient and reliable.

Environmental impact: Depending on their design and power source, these robots can be more environmentally friendly than traditional delivery vehicles, particularly if they are electric and produce fewer emissions.

Considerations:

Safety: Ensuring the safety of food delivery robots is crucial, both for pedestrians and the robots themselves. These robots should be equipped with sensors and software to avoid collisions and navigate urban environments safely.

Regulatory and legal issues: The deployment of autonomous robots on public roads and sidewalks may raise regulatory and legal challenges, including questions about liability in the event of accidents.

Employment implications: While robots can increase delivery efficiency, their introduction may have implications for human employment in the food delivery industry. It’s important to consider how automation impacts the job market.

Maintenance and repair: Like any machinery, food delivery robots require maintenance and repairs. Businesses that use these robots need to have systems in place to ensure their reliability.

Public acceptance: Public acceptance of food delivery robots may vary. Some people may welcome the convenience, while others may have concerns about their presence on sidewalks and streets.

In summary, food delivery robots offer potential benefits in terms of efficiency, convenience, and environmental impact, but they also raise safety, regulatory, employment, and public acceptance considerations. The successful deployment and adoption of these robots will depend on how well these challenges are addressed by businesses, policymakers, and the public.

Sources:

https://warszawa.naszemiasto.pl/na-ulice-warszawy-wyjada-roboty-beda-dostarczac-jedzenie-z/ga/c17-8704971/zd/69336133

https://www.starship.xyz/