Kozminski Techblog

As for me , it is crucial to have soft and hard skills for work, especially for such position as a qualified manager. A successful person in business must also develop in various areas in order to be able to cope with various problems, be flexible and interesting to others. I love discovering different cultures and visiting museums because it opens up your horizons and can definitely bring new ideas for projects or just give some extra exciting insights. Fortunately, today artificial intelligence helps us a lot to quickly reduce unnecessary things and at the same time increase or even improve our free time. One example of AI in action is the Melt Museum in Warsaw. Sounds nice, isn’t it?

Melt Immersive was designed by Kuba Matyk and Kamila Stashchyshyn, a duo of creators and directors recognized in the NewEurope100 ranking of the most innovative creators in Europe. Melt Museum is a place in Warsaw, where instead of ordinary exhibits, visitors will find more than a dozen rooms filled with new technologies, thanks to which they can immerse themselves in a virtual world that stimulates all the senses.The creators of the museum present exhibitions in an unusual and definitely exciting way, allowing people to immerse themselves in the world and explore new sensations. Now you have a great opportunity to visit a new exhibition – “Artificial Dreams”, which allows people to discover the connection between AI and humanity. From my point of view, this is a relevant topic right now that can give to all of us a new way of thinking. Also, the relationship between humanity and artificial intelligence is definitely a topic that we continue to explore, but if we can understand it as fully as possible early on, we will definitely benefit in the future.

Conclusion: It is extremely important to develop yourself and maintain a high level of cultural studies by following new technologies and events that are happening both in the digital world and in real life. Museums are definitely something that each of us should visit, not only to get an exciting experience, but also to see the world in an undeniably exciting way. Thanks to artificial intelligence, this is possible now in the 21st century in interactive astonishing method, and even excessive use of artificial intelligence can harm your environment, in general, it is like a breath of fresh air that opens up many possibilities in various areas of life.

Sources :

1)https://www.whitemad.pl/en/melt-museum-in-warsaw-has-opened-it-is-a-centre-for-immersive-art/

2)https://meltmuseum.com/en/about-creators/ – site , where you can purchase a ticket

3)https://architecturaldigest.pl/melt-museum-warszawa-otwarto-pierwsze-w-polsce-centrum-sztuki-immersyjnej/

4)https://www.google.com/search?client=opera&sca_esv=600840769&sxsrf=ACQVn0_APy276G3C4KLcUizgPUE7IzUFPQ:1706052998396&q=melt+museum&tbm=isch&source=lnms&sa=X&ved=2ahUKEwidwr_X1vSDAxUhHRAIHTnyCrMQ0pQJegQIFhAB&biw=1458&bih=830&dpr=2#imgrc=Vynx_YJ5jX-o0M&imgdii=YjxDrmhmFT1dyM – picture

5)https://goingapp.pl/more/melt-museum-artificial-dreams-warszawa-bilety/

In order to successfully run a company, you need to follow certain rules, one of the main ones providing a successful marketing company. In today’s technological world, advertising plays a crucial role in a successful business. People spend more than 2 hours a day on social media, having fun and finding something that really catches their attention. Fortunately or not, only companies with the highest quality advertising will definitely win and only from them customers will buy products in the future. One of the best examples of a quality marketing company is Jacquemus. Their AI-powered ads deserve a lot of attention. According to Fly High Media: “The brand used CGI to create 3D campaigns that look real. Their CGI campaigns are causing heated conversations on social media, with people questioning whether it’s real. This leads to engagement, a lot of attention and, as a result, increased reach”. However, the biggest question today is what to expect from business advertising in the future? Actually, I have some answers for you).

First of all, we will see an unequivocal increase in the role of influencers in the purchase of certain goods. Today, social networks have already become a powerful tool for influencing human consciousness. Secondly, context will be undoubtedly very important in the future for a successful marketing company, as well as famous people who represent products. In addition, with the demand of entrepreneurs to attract a larger audience, the job market is expanding, adding new professions such as social media specialists or advertising creators, allowing people earn more money and, as a result, live better and happier lives.

Conclusion: technology plays a crucial role in a marketing company. We all need to continue to learn how to use it properly in order to be able to run a successful business that appeals to customers eyes. Despite this, of course, there are disadvantages, such as a lot of competition , lack of privacy  in the digital world. To keep abreast of new opportunities in the digitalization, you need to always keep your finger on the pulse. In any case, if your business stands out from the rest with quality marketing company – it will definitely differ among others and always will have a lot of customers!

Sources :

1)https://www.bing.com/images/search?v – IMAGE

2)https://www.flyhighmedia.co.uk/marketing-in-luxury-fashion-the-jacquemus-way/

3)https://2stallions.com/blog/digital-advertising-trends/

4)https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/12/13/looking-toward-the-future-of-advertising/?sh=4a990bc73c87

5)https://www.simplilearn.com/the-scope-of-digital-marketing-article

Food is one of the basic human needs, therefore, in my opinion, it will always be a relevant and interesting topic for discussions. It used to take people a long time to get food and cook it, but now we can find grocery stores anywhere – even in the subway for the busiest of people. With the advent of technology, many people strive to live easily , saving more time for personal life or hobbies. In fact, technology is really helping us with that, and online food retailing is just one of the many examples. Anyway, why is online grocery shopping so successful and popular today? There are many reasons that we can analyze deeply.

First of all, it is convenient for many people, especially for those who work every day and generally do not have enough time to buy groceries. As I mentioned earlier, technology in the form of various applications and convenient platforms also plays a huge role in this process. Today, many stores encourage people to use their apps by implementing loyalty programs, such as various sales or free products for your points. Secondly, one of the main reason is a strong marketing and branding strategy. In this way, we can definitely attract and encourage new customers to buy from our store, especially when we develop and use different social platforms and pay for advertising to people who have a large target audience in a certain region for our shops. Furthermore, customization and personalization are key components of successful eFood platforms. With the help of artificial intelligence, platforms easily and  quickly can analyze customer preferences and behavior, providing personalized recommendations and promotions.From these many people can also obtain offers, which will be very attractive because of huge choice that they can get, choosing and buying food online. On the other hand, I have friends for whom shopping is a kind of entertainment. They just go to look at new food products and nothing more. In this case, large offline stores with products will always win, especially if they sell not only food, but also books, household goods or stationery (such as Carrefour in Poland) .

Conclusion : Although online food retailing is in demand by many people , I am not a fan of this way of buying food. In my own life, I have faced situations where the products that I buy have been delivered to me of poor quality or even expired. The main downside for me when buying groceries online will always be the quality of food.In fact, we can deal with this problem if we check different online stores or simply ask our acquaintances who have their own experience in that field and are always ready to help us. In any case, from my point of view, it’s nice to use from time to time various delivery services or apps to buy delicious meals for special occasions or when  there really isn’t enough time at all, but not on a regular basis . In addition, you always need to keep in mind that not everything that is beautiful in advertising or on the Internet is the same in reality in our fast-paced life.

 Sources : 

1)https://extension.usu.edu/news_sections/home_family_and_food/pros-cons-online-grocery-shopping

2)https://www.orckestra.com/en/blog/2016/06/15/Top-5-eCommerce-Success-Factors-that-Food-Retailers-should-Steal-from-Discounters

3)https://chat.openai.com (info about reasons such as marketing strategy and also personalisation and customisation)

4)https://assets.kpmg.com/content/dam/kpmg/gr/pdf/2023/04/gr-the-future%20of-retail-a%20deep-dive-into-grocery%20-retail-in%20-greece.pdf

5)https://www.dlg.org/en/food/topics/dlg-expert-reports/nutrition/dlg-expert-knowledge-12020-1 (picture)