Category Archives: Apps

Apple may have to pay a fine which amounts to $27 billion

Reading Time: 2 minutes

EU has accused Apple of improper competition practices. The Commission accused Apple of breaching EU rules of fair competition as they believe Apple holds a dominant position – specifically in the market of music streaming.

Apple’s App Store charges a 30% commission fee on all subscriptions bought through their system. On top of that, they forbid advertising other subscription options through their app on the App Store. If you remember their dispute with Epic Games, Fortnite was kicked from the App Store exactly for breaching their latter part of the policy mentioned.

EU claims that Apple is distorting what was supposed to be a healthy competition and that ultimately the system takes toll on the customers, due to the fact that companies partnering with Apple have to up their prices in order to combat the 30% ‘Apple tax’.

If Apple is found guilty they will have to face a fine of 10% of annual revenue which accounts to $27 billion, and adjust their business model so that it works in a way that doesn’t affect healthy competing.

Apple responded to the accusations with:

“Spotify has become the largest music subscription service in the world, and we’re proud for the role we played in that. Spotify does not pay Apple any commission on over 99% of their subscribers, and only pays a 15% commission on those remaining subscribers that they acquired through the App Store. At the core of this case is Spotify’s demand they should be able to advertise alternative deals on their iOS app, a practice that no store in the world allows. Once again, they want all the benefits of the App Store but don’t think they should have to pay anything for that. The Commission’s argument on Spotify’s behalf is the opposite of fair competition.”

Spotify has its own take:

“Today is a big day. Fairness is the key to competition… we are one step closer to creating a level playing field, which is so important for the entire ecosystem of European developers.”

“Ensuring the iOS platform operates fairly is an urgent task with far-reaching implications. The European Commission’s Statement of Objections is a critical step toward holding Apple accountable for its anticompetitive behavior, ensuring meaningful choice for all consumers and a level playing field for app developers.”

Another parties also join in opposing apple in their anticompetitive practices as Apple is pressured the situation is yet to escalate, although slowly Apple is seen taking a step back – lowering the % fee, and skipping it for some services. We have yet to see what will happen as Apple is pressed with more and more antitrust complaints.

resources:

https://www.theverge.com/2021/4/30/22407376/apple-european-union-antitrust-charges-app-store-music-competition-commission-margrethe-vestager

https://techcrunch.com/2021/04/30/europe-charges-apple-with-antitrust-breach-citing-spotify-app-store-complaint/

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OvuFriend – polish start-up using AI to help women understand their fertility

Reading Time: 3 minutes

History of OvuFriend started with a classic example of a pain point found. Joanna Fedorowicz, founder of OvuFriend, could not get pregnant. “Although my husband and I were only trying to get a baby for a few months, I have an “analytical nature”, and I didn’t just want to be lucky. It worried me that I was in a situation in which I had little influence and I knew so little about the processes taking place in my body” – Joanna recalls. This made Joanna came up with web and mobile application that analyses female fertility and help women get pregnant as soon as possible. OvuFriend is looking at the problem very comprehensively. It is not limited to counting the fertile and infertile days. It also determines, based on parameters of woman’s menstrual cycle, what are the obstacles that prevent from getting pregnant.

OvuFriend uses technology, science and advanced algorithms. It is based on health data that woman fills in during the whole menstrual cycle. The user keeps a diary of various symptoms that accompany the specific phases of a cycle. There is also a possibility to synchronize the app with data from fitness bands. 

AI analyses given data and gives woman ready-made analyses and reports about her health as well as expert advice for each day form gynaecologists, endocrinologists, nutritionists and other doctors needed. What is more, OvuFriend is able to notify if it detects any worrying symptoms not only about fertility, but also about hormonal health and diseases like hypothyroidism, endometriosis or polycystic ovary syndrome. AI will indicate what requires a medial consultation. The algorithms will also remind about important preventive examinations specific for certain age, period of life, health condition etc., which woman at all ages should never underestimate. 

Besides the health analysis of the data, the creators of OvuFriend managed to incorporate community building into the app. Women can publish charts of cycles and anonymously comment and compare their charts with the ones of other users. People with similar parameters can easily find each other and give each other support and the feeling of not being alone.

“There have been studies done at Harvard which show that a person who is treated for infertility experiences the same stress as someone who is diagnosed with cancer. When women are close to each other in this situation, it just gets easier for them.” – Joanna says. 

Problems with fertility affect tremendous number of people around the world – every 5th couple has difficulties with getting pregnant. Only in Poland, about 1,5 – 2 million couples may find it difficult to get pregnant! Large companies recognise the problem and support the projects with the potential to address this issue. OvuFriend was supported substantively and technologically by Google for Startups accelerator in Poland and Blackbox.vc accelerator program in Silicon Valley.

Lubię fakty i liczby | Girls Gone Tech

“Here at Campus Warsaw, I am surrounded by and have access to individuals who want to have an impact, solve tough problems, or challenge the status quo. I have never been more motivated and prepared to take OvuFriend to the next level.” – Joanna Fedorowicz, Founder and CEO of OvuFriend.

OvuFriend received 4,5 million PLN in funding from National Centre for Research and Development for data analysis and creation of AI algorithms.  

Joanna wants to go further and analyse more and more factors affecting fertility e.g., sleep quality, stress, physical activity. She also wants to enter international market in the near future. 

So far, OvuFriend have helped more than 40 thousand women to become pregnant!

Sources:

https://ovufriend.pl/

https://www.campus.co/warsaw/weturn5/

https://kobieta.wp.pl/wrekachkobiet-joanna-fedorowicz-studiowala-w-dolinie-krzemowej-na-pomysl-z-ktorym-przyjechala-do-polski-dostala-4-5-mln-zl-6541978791795232a

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