Tag Archives: ads

7 January 2024
1 Comment
Business

HOLOGRAPHIC ADVERTISING

Reading Time: 2 minutes
Kino-mo's Hypervsn puts a different spin on holographic displays

Holography is a technique that records light patterns and recreates them in three dimensions. This allows for the creation of holograms, which are 3D images that can be viewed without the need for special glasses. Holographic advertising involves the use of holographic technology to create 3D visual displays for advertising purposes. Unlike traditional two-dimensional advertising mediums, holographic advertising creates dynamic and visually engaging content that appears to float in space, capturing the attention of viewers.

WHY IS IT INNOVATIVE TO START USING HOLOGRAPHIC ADS?

  • Product Launches: Companies can use holographic displays to unveil new products in a visually stunning and memorable way.
  • Retail Displays: Holographic advertising can be used in-store to showcase products or promotions in a unique and attention-grabbing manner.
  • Events and Trade Shows: Holographic displays can be featured at events and trade shows to attract visitors and communicate brand messages effectively.

Some holographic displays are equipped with interactive features, allowing users to engage with the content. For example, users might be able to manipulate a holographic image using gestures or touch. Holographic technology can be used to create virtual assistants or spokespersons that provide information about products or services in a lifelike manner.

But of course for nowadays there are some challenges for this type of advertisements:

First of all it’s COST. Implementing holographic advertising can be expensive, especially for high-quality true holographic displays. The second one is CONTENT CREATION. Developing engaging holographic content may require specialized skills and tools. And the last is LIMITED VIEWING ANGLES. Some holographic displays have limitations in terms of the optimal viewing angles, meaning that the 3D effect may not be as pronounced from certain perspectives.

3D Hologram Advertising Display LED Fan - YouTube

Advances in holographic technology may lead to improvements in resolution, color accuracy, and cost-effectiveness, making holographic advertising more accessible to a broader range of businesses. As technology continues to evolve, holographic advertising is likely to become more sophisticated and integrated into various marketing strategies.

SOURCES

https://www.trendhunter.com/trends/hypervsn-by-kinomo

Examples of Hologram Marketing:


https://youtu.be/KET6GRHrQZY

https://youtu.be/TqhTbuVfn4A

https://blog.realfiction.com/five-reasons-why-holographic-marketing-is-taking-over-the-world/

https://luminafans.com/blogs/hologram-blog/holographic-advertising-business

https://chat.openai.com/

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22 October 2017
2 Comments
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Stop following me! Or targeted ads

Reading Time: 2 minutesHave you been in such a situation when you visited a web site and after this quick 5 minutes check you are haunted by this brand’s ads everywhere you go on the web? Annoying, right? That is actually called targeted advertising.

Targeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic which are focused on race, economic status, sex, age, the level of education, income level and employment or they can be psychographically focused which is based on the consumer’s values, personality, attitudes, opinions, lifestyles, and interests.

According to Toubiana et al. (2010), online behavioral advertising (OBA), also called online behavioral ad targeting, has began in the late 1990s. DoubleClick used 3rd party cookies to track users across sites and presented ads based on the user’s browsing patterns. Nowadays OBA is a large and complex industry where entire exchanges trade user information specifically for the purpose of better ad placement. This means that if you visit a certain website, it will follow you on Instagram, Facebook, Youtube and what’s more – on your every device! In fact, there is a real-life example, which makes me feel uncomfortable using my own gadgets: today at 19:30 i was checking out hm.com from my mobile and spend a few seconds more staring at 2 particular items. Now I see them popping up in my Facebook news feed! That is kind of scary. I can’t say that by seeing this ad I feel motivated to buy those items, or it makes me question if I really want those things. It only makes me feel spied by intrusive ads of H&M and decreases my loyalty to this brand.

To make a long story short, targeted advertising raises privacy concerns. Targeted advertising is performed by analyzing consumers’ activities through online services such as cookies and data-mining, both of which can be seen as detrimental to consumers’ privacy. In other words, companies monitor what you do, where you go, who you interact with and what your interests are. They do it privately and securely, and it’s all automated so that no human being actually learns anything about you. And then the online world becomes customized, just for you. The ads are always the things you want to buy. The services are just what you’re looking for. But does it really works the way it was designed?

 

 

Sources:
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2567076
https://www.computerworld.com/article/2690822/security0/why-do-contextual-ads-fail.html

https://www.washingtonpost.com/apps/g/page/business/how-targeted-advertising-works/412/

https://en.wikipedia.org/wiki/Targeted_advertising

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16 October 2015
8 Comments
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Advertising on Instagram

Reading Time: 3 minutesinstaSome of you might have noticed that recently Instagram allowed its users to advertise. It is great opportunity for businesses that are present in social media, as Insta has over 400 million users, and therefore become one of the world’s biggest mobile advertising platforms.

Here are a few things you should know if you are interested in advertising on Instagram:

1.You can create ads by Facebook Power Editor tool or through Instagram’s Ads API partners, eg. Hootsuite.

In Power Editor you can create ad for Instagram even if you don’t have account there, however:

– ad on Instagram will show your Facebook’s fanpage name and profile photo as your Insta user name, but it’ll be grayed out and won’t be clickable,

– you have no option to answer for comments on your ad.

 

2. There are three types of ads you can create: Image Ads, Video Ads and Carousel Ads.

Image Ads can have 1:1 or 1.9:1 (landscape) image ratio. The caption length is up to 300 characters, however 125 characters are recommended.

There is also Call-to-action button so you can drive traffic directly to your website, not only IG account. You can choose between: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up and Watch More.
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Video Ads also can have square or landscape format, and can last up to 30 seconds! I believe it is great option. I felt like in 15 seconds you can’t say/show too much, but 30 seconds are decent.

Carousel Ads are like Image Ads, but you can have several photos and swipe to see them.

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3. As Instagram is Facebook-owned company it has the same targeting options – meaning very specific!

You can target by age, gender, localization, interests or even create your own Custom Audience. Custom Audience is list of people you already know, for example your clients. Facebook matches list of your customers emails with IG accounts and makes your audience. Then you can also make audience that is similar to your clients.

 

I would also like to show you example of Instagram ad by Maybelline and their results. Maybelline wanted to “raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales.”

As Aurelie de Cremiers, Marketing Director of Maybelline New York, said “Women are already using Instagram for beauty advice and inspiration, especially when it comes to new looks and trends. As a visual and creative platform, Instagram allows us to engage authentically with our customers while also profiling our products. It’s a great match for us.”

What were the results? Check it out.

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“By inspiring women to consider eyebrows as part of their daily makeup routine, the campaign drove a 16-point lift in brand awareness of Maybelline Brow Drama, a lift in message association and as part of the brand’s overall media mix, achieved a 2.4x uplift on Maybelline Brow product sales.”

 

What do you think about advertising on Instagram? Would you give it a try for your business? Maybe you have already tried it?

I will definitely try it for my future business purposes, as Instagram has 400 million highly engaged users (this number is constantly growing), and mobile marketing is one of the most important marketing channels.

 

Sources of information and photos:

https://business.instagram.com/advertising/

https://business.instagram.com/?section=casestudies#caseStudies

http://instagram-static.s3.amazonaws.com/case_studies/Instagram%20Maybelline%20Case%20Study%20FINAL.pdf

https://www.facebook.com/business/help/976240832426180

http://www.entrepreneur.com/article/251651

 

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