Poland ranks 6th in terms of furniture production worldwide. No other of our industries have such a strong position. Despite such a well-developed market, it turned out that there is still room for innovation and development.
The founders of Tylko have created an application for designing shelves themselves. They are boldly invading the global furniture market, which is only just discovering the possibilities of new technologies and sales via the Internet.
How does it work?
You aim your smartphone at the place where you want to place the rack. You can view and configure a piece of furniture using the app: you can adjust the shape, height, and width of the furniture by sliding the slider and analyze the changing price. The application translates your design into production files and sends them to one of the factories that produce the parts that make up your shelf. It will come to you two or three weeks later as a flat-pack, a self-folding piece of furniture – sequentially packed, with personalized instructions and no tools required.
What distinguishes Tylko from other companies?
Surely the easiest thing to identify is customization. Tylko is not the first company that does it, but it does things completely differently, in a form that is very simple and accessible to everyone. Furniture is supposed to be functional in terms of ergonomics. It is meant to be beautiful, stable, possible to produce and to serve the customer for a long time. All this is written in a complex algorithm, which is very simple to use with a series of sliders to let users quickly tweak and apply dimensions, styles, and finishes. This is the advantage.
Why is Tylko a technology company?
Tylko is not e-commerce. The product is sold over the Internet, but calling this startup an e-commerce site is too simplistic. It is a technology company that has its products and creates them. Tylko is an inventor when it comes to a physical product.
The startup has very complex algorithms that make the furniture the way we want it to be, i.e. it meets all values and conditions. Drawing furniture for production has been completely eliminated. Instead of that, Tylko writes programs that draw furniture for production. Automating the creation of production files is a very strong thing at this startup.
In addition, the elements that make up the furniture are of different sizes. Each time they have to be packed in a different way which is also facilitated due to technology. The startup also created an algorithm that packs these things, and by the way, it creates a manual for the factory staff on how to hide these items inside. This process is completely chronological. We open package no. 1, take out the manual, there is an element no. 1, element no. 2, element no. 3. Thanks to this, especially in a small apartment, we don’t have to put everything down on the floor first and look for these things, but they are arranged in turn.
The main markets for the company are Germany, Great Britain, France, Switzerland, Austria, but sales are made all over Europe. Many American investors have tried to convince their founders to bring their business to the United States. However, the owners did not want to do this as the place where they want to develop their product is Poland.
Does the company have a chance to become a global brand that will be recognized? Is there still room for startups in the furniture industry?