Tag Archives: Augmented Reality

Tight on space? Try a shelf reinvented by Tylko

Reading Time: 3 minutes

Poland ranks 6th in terms of furniture production worldwide. No other of our industries have such a strong position. Despite such a well-developed market, it turned out that there is still room for innovation and development.

The founders of Tylko have created an application for designing shelves themselves. They are boldly invading the global furniture market, which is only just discovering the possibilities of new technologies and sales via the Internet.

Interior design with a Tylko shelf
Source: https://tylko.com/

 

How does it work?

You aim your smartphone at the place where you want to place the rack. You can view and configure a piece of furniture using the app: you can adjust the shape, height, and width of the furniture by sliding the slider and analyze the changing price. The application translates your design into production files and sends them to one of the factories that produce the parts that make up your shelf. It will come to you two or three weeks later as a flat-pack, a self-folding piece of furniture – sequentially packed, with personalized instructions and no tools required.

The Tylko shelf arrangement
Source: https://tylko.com/

Tylko shelf integrated into the interior
Source: https://tylko.com/

 

What distinguishes Tylko from other companies?

Surely the easiest thing to identify is customization. Tylko is not the first company that does it, but it does things completely differently, in a form that is very simple and accessible to everyone. Furniture is supposed to be functional in terms of ergonomics. It is meant to be beautiful, stable, possible to produce and to serve the customer for a long time. All this is written in a complex algorithm, which is very simple to use with a series of sliders to let users quickly tweak and apply dimensions, styles, and finishes. This is the advantage.

 

Why is Tylko a technology company?

Tylko is not e-commerce. The product is sold over the Internet, but calling this startup an e-commerce site is too simplistic. It is a technology company that has its products and creates them. Tylko is an inventor when it comes to a physical product.

The startup has very complex algorithms that make the furniture the way we want it to be, i.e. it meets all values and conditions. Drawing furniture for production has been completely eliminated. Instead of that, Tylko writes programs that draw furniture for production. Automating the creation of production files is a very strong thing at this startup.

In addition, the elements that make up the furniture are of different sizes. Each time they have to be packed in a different way which is also facilitated due to technology. The startup also created an algorithm that packs these things, and by the way, it creates a manual for the factory staff on how to hide these items inside. This process is completely chronological. We open package no. 1, take out the manual, there is an element no. 1, element no. 2, element no. 3. Thanks to this, especially in a small apartment, we don’t have to put everything down on the floor first and look for these things, but they are arranged in turn.

The main markets for the company are Germany, Great Britain, France, Switzerland, Austria, but sales are made all over Europe. Many American investors have tried to convince their founders to bring their business to the United States. However, the owners did not want to do this as the place where they want to develop their product is Poland.

Does the company have a chance to become a global brand that will be recognized? Is there still room for startups in the furniture industry?

 

References:

[1] https://www.thetimes.co.uk/article/tight-on-space-think-modular-furniture-600zqdcfp

[2] https://www.forbes.pl/biznes/tylko-meblowi-rewolucjonisci/xcy5mp5

[3] https://techcrunch.com/2017/03/07/tylko-bags-3-1m-to-size-up-a-bespoke-furniture-business/

[4] https://mamstartup.pl/13-polskich-startupow-ktore-moga-podbic-swiat

[5] https://plndesign.pl/tylko-albo-az/

[6] https://gregalbrecht.io/pl/podcast/mikolaj-molenda-tylko/

[7] https://www.crunchbase.com/organization/tylko-2

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Augmented Reality – new gateway for E-commerce

Reading Time: 3 minutes

Many were exposed to augmented reality in 2016 with hit game Pokemon GO, which placed gaming animations within in the real world scenario through a smart camera lens. Augmented reality isn’t just for gaming. Over in the next few years, you will see it expand into other industries like healthcare, books, and of course augmented reality e-commerce.

With the launch of iPhone X and ARkit, Now apple can be involved in the world of augmented reality. Google has similarly been experimenting with smartphone AR  since it showed off Project TAngo in 2014.  After three years company has some great technology but very little in the way of actual users.Google is signaling a reactionary shift in its strategy by releasing a developer preview of ARCore. Google’s ARCore is the answer to   Apple’s ARKit.

So what does it mean? ARCore and ARKit are the ways independent programmers and companies can create an augmented reality for your smartphone. They are not “the apps,” but they are how one would “create the apps.”

Both Apple and Google are making AR central to their mobile experience. That means companies creating new digital customer experiences can start thinking about how to harness AR for e-commerce purposes. Brands can extend the interactive and transnational experience to customers wherever they are as long as they have a mobile device in hand.

Augmented reality eCommerce can personalize the shopping experience for your customers. AR is arranged in such a way that it will increase sales by allowing customers to try before buying and, in turn, reduce returns by removing the initial guesswork. Customers want to know what they’re purchasing and AR is helping customers become more confident in their buying decisions while providing quantifiable differences for online merchants.

Overtime there will be tools that will change fashion industry . Which will allow customers to see what clothes look like on them or that show the actual size of the furniture in your space. Instead of an online store showing models wearing clothing, Customers may even able too see themselves in all of the outfits to know which will look on them and this will bring out huge revolution in online retail industry.

 

So to sum up AR has the potential to deliver these personalizes services to masses. it will change the perspective of online stores that we see today by giving a personalized shopping experience , guided by a knowledgeable curator who knows an individual shoppers style ,sizes and preferences which paves way to a new world of eCommerce

Sources :

Augmented Reality for Ecommerce

https://www.oberlo.com/blog/best-augmented-reality-ecommerceexamples

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