Digital taxes toughening

23 December 2018

Digital taxes toughening

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Amazon, Google and Facebook will pay more taxes if EU implements new digital tax propolsals.

As we all know, currently tax system is not perfect, because it has lots of pitfalls and such big corporations as Google, Uber, Amazon, ect. use it without shame. For instance, Facebook, is the largest social networking service in the world, earned £1.3bn in UK and paid only £15.8m in tax in 2017. That is even less then 1% of their revenue. So that, to the opinion of EU commision the tax system must be revised.

They suggest implementing taxes based on not only staff presence, but also company’s “digital presence”. The Guardian says that “digital presence” means that a company has more than 100 000 users or more than £6m income per year, or it will have more than 3000 signed contracts. Moreover, thay want to take 3% out of selling of advertising space to companies that have more than €750m revenues worldwide and €50m in EU.

I think it is a good trend for two main reasons:

The taxes will generate €5bn for EU every year.
It will make things right, because traditional companies pay 23.2% from their revenue compared with avarege 9.5% of digital ones.

As for me, I totally agree with EU and think that it is not fair when such enterprises make thousands of millions dollars and pay less than traditional corporations. Despite the fact, that they don’t have physical presence, they still make signficant impact on it via huge communication flow. Digital space must be controlled, because it can influence people’s behaviour and purchase intent that can bring additional money to traditional corporations that are physically exist.

Tagged digital presence, facebook, internet, online, tax

28 November 2016

Haters and fake convent provided via social media.

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Dear Readers

Today in the wake of the huge popularity of sharing the content via social media, when people felt much more anonymous, they basically means as much as their signs, emoji or nicknames, which identify them. It caused that they are feeling much more free in providing their posts, which very often are offended or fake. Facebook representative still tries to reduce this kind of problem, but its scale is huge and difficult to control. They mostly concentrated on fake ads, which sometimes we can notice during opening fb web or in the message folder called “ different”. As written in techcrunch.com Mark Zuckerberg said that the fake news are in the minority of the general content provided via Facebook, but as we can easily notice false information takes place pretty often. I am one of the moderator of the music band fun-page, where people are able to provide their opinions, comments, adds. What I observed is the fact, that minimum once per week what happened is sharing the negative, even as I mentioned above offended and fake comments. 99 percent of them are sending from the unreal accounts, which used strange names or pics taken from google- graphs or someone’s Instagram ,what is basically under the law. How we are fighting with that?

Well, the solution is pretty simple and for now that is the only solution, which is coming into my minds. It is basically blocking, cause every critiques, (of course best if it is constructive criticism) are welcomed, but the curse or racist comments are not allowed. Probably many of us met, with this kind of negative experience in our life, especially if we are giving something publicly.

You re more than welcome to share Your feedback and opinions, how You are dealing with haters in the social media, or other platforms, where You re sharing Your content, ideas of simply Yourself.

If You are more interested in the issue, how Facebook currently is dealing with that staff check the link

https://techcrunch.com/2016/11/19/zuckerberg-reveals-plans-to-address-misinformation-on-facebook/

Thanks for reading and see You soon.

Magda Skorodzień.

Tagged facebook, fake, haters, internet, posts, social media, texts

7 August 2016

Facebook’s new algorithm is about to put end to clickbait

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Every time You open Facebook News Feed you’re likely to see many clickbait articles with headlines like: “I thought I wanted a baby someday, but after watching this … yikes.”;” You’ll NEVER believe which two stars got into a fight on the red carpet last night!! CLICK to find out which starlet was fighting over!! à”. Those headlines are annoying and articles they direct to almost never meet our expectations from the time we clicked on them in a Facebook feed.

The great thing is that Facebook took notice of it and for the second time tried to fight with them. Previously the algorithm was searching for distribution of posts that led people to click on them and afterwards very quickly come back to News Feed without liking the page. This didn’t help much as these type of posts were still showing quite regularly. It was easy to overcome the algorithm by creating a new page or even new post which had some time until it was stopped.

The new algorithm is no longer searching for symptoms as it focuses on the source of the problem. This allows it to work much faster and stop post before anyone will click on it. To achieve it Facebook team manually classified tens of thousands of clickbait like headlines in order to teach algorithm how they are composed and be able to distinguish them from content shared by legitimate publishers.

The system identifies which post is a clickbait and from to which domain it is linked to. Thanks to it punished are both posts itself but also a publisher. Pages and headlines that often use clickbait headlines will appear lower in News Feed.

In order to protect algorithm from reverse engineering and eventually overcoming it, Facebook will not reveal guidelines on how it is defining clickbait. It should motivate legitimate publishers to use headlines which do not withhold information allowing to understand what is the content of an article.

I hope it will motivate legitimate publishers to name their articles correctly as I saw that even popular new sites are starting to use headlines which do not reveal the content only luring us to click on them in order to find out what it really is about.

How do you like the new algorithm? Do you think it will be successful and long-lasting change?

Sources:

http://newsroom.fb.com/news/2016/08/news-feed-fyi-further-reducing-clickbait-in-feed/

https://techcrunch.com/2016/08/04/facebook-clickbait/

http://businessinsider.com.pl/international/facebook-is-changing-its-news-feed-to-try-to-stomp-out-clickbait/zp6g5n0

Tagged algorithm, clickbait, facebook

6 January 2016

3 Comments

Bez kategorii

What will happen with our Facebook accounts after our death?

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Maybe some of you have already heard about the option featured on Facebook about the managing of accounts of the users when they die. Facebook gave the possibility of having our accounts permanently deleted when we die.

OR actually if some of us wishes we can point out some of our family members or friend to take ver the control of some aspects of our account – e.g. posting on the wall.

It appeared that these following features were among the most requested by users who gave feedback on its memorial page policies, therefore, Facebook decided to go further and to develop the idea of managing the accounts after the death. Announcing the new feature, Facebook said: “When a person passes away, their account can become a memorial of their life, friendships and experience.

“By talking to people who have experienced loss, we realised there is more we can do to support those who are grieving and those who want a say in what happens to their account after death.”

Just think about the idea that your grandsons will be able to scroll down your newsfeed what can be a indeed a great memorial board!

So let’s take a look what happens when user chooses to allow someone to manage their page in the event of their death, that person will be able to

write a post to display at the top of the memorialised timeline

respond to new friend requests

update the profile picture and cover photo

Moreover, we are able now to choose to give our legacy contact permission to download an archive of the photos, posts and profile information which we have shared on Facebook.

[youtube http://www.youtube.com/watch?v=7Tr4y4R5QWA]

Inspirations:

http://newtecharticles.com/facebook-account-after-death-digital-legacy/
http://www.bbc.com/news/technology-31438707

Tagged facebook, Facebook after death

14 November 2015

5 Comments

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Facebook Safety Check

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The idea was created in 2011 after earthquake and tsunami in Japan. This event helped to understand that people use social media during crises to connect with their loved ones. “Safety Check” is designed to stay connected with your family and friends during disasters.

The tool was announced in 2014 and has three major tasks:

Inform others that you are safe
Check on your friends
Mark your friends as safe in affected areas

The tool uses geolocation to check if you are on affected area. The system identifies your location based on the city you mentioned in your profile, last locations you checked in and the city where you logged in. Then Facebook sends you a notification asking if you are safe. If it shows wrong location you just tag that you are in a different area. If you are safe you just click “I’m safe” button and on News Feed everyone can see that you are secure.

The “Safety Check” tool have used three times thus far: after Nepal earthquake (April 2015), Hurican Patricia (October 2015) and terror attacks in Paris which occurred yesterday. It was the first time Facebook used it for man-made disaster.

The Facebook idea was followed by other technology companies. After attacks Airbnb sent the email to their customers that they should stay at houses. Uber used the app to inform users to not move if it is not necessary.

On the one hand, it is really nice that companies made an effort to warn their customers. On the other hand, if we consider man-made disaster, I prefer to call than check safety report on Facebook. If it is natural disaster, telephone or internet communication are limited.

Is it public relation trick which has to convince us that Facebook is not only an ordinary tool to spy our lives?

In case you want to check on your friends: Safety Check

Tagged facebook, safety check

16 October 2015

8 Comments

Bez kategorii

Advertising on Instagram

Reading Time: 3 minutes

Some of you might have noticed that recently Instagram allowed its users to advertise. It is great opportunity for businesses that are present in social media, as Insta has over 400 million users, and therefore become one of the world’s biggest mobile advertising platforms.

Here are a few things you should know if you are interested in advertising on Instagram:

1.You can create ads by Facebook Power Editor tool or through Instagram’s Ads API partners, eg. Hootsuite.

In Power Editor you can create ad for Instagram even if you don’t have account there, however:

– ad on Instagram will show your Facebook’s fanpage name and profile photo as your Insta user name, but it’ll be grayed out and won’t be clickable,

– you have no option to answer for comments on your ad.

2. There are three types of ads you can create: Image Ads, Video Ads and Carousel Ads.

Image Ads can have 1:1 or 1.9:1 (landscape) image ratio. The caption length is up to 300 characters, however 125 characters are recommended.

There is also Call-to-action button so you can drive traffic directly to your website, not only IG account. You can choose between: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up and Watch More.

Video Ads also can have square or landscape format, and can last up to 30 seconds! I believe it is great option. I felt like in 15 seconds you can’t say/show too much, but 30 seconds are decent.

Carousel Ads are like Image Ads, but you can have several photos and swipe to see them.

3. As Instagram is Facebook-owned company it has the same targeting options – meaning very specific!

You can target by age, gender, localization, interests or even create your own Custom Audience. Custom Audience is list of people you already know, for example your clients. Facebook matches list of your customers emails with IG accounts and makes your audience. Then you can also make audience that is similar to your clients.

I would also like to show you example of Instagram ad by Maybelline and their results. Maybelline wanted to “raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales.”

As Aurelie de Cremiers, Marketing Director of Maybelline New York, said “Women are already using Instagram for beauty advice and inspiration, especially when it comes to new looks and trends. As a visual and creative platform, Instagram allows us to engage authentically with our customers while also profiling our products. It’s a great match for us.”

What were the results? Check it out.

“By inspiring women to consider eyebrows as part of their daily makeup routine, the campaign drove a 16-point lift in brand awareness of Maybelline Brow Drama, a lift in message association and as part of the brand’s overall media mix, achieved a 2.4x uplift on Maybelline Brow product sales.”

What do you think about advertising on Instagram? Would you give it a try for your business? Maybe you have already tried it?

I will definitely try it for my future business purposes, as Instagram has 400 million highly engaged users (this number is constantly growing), and mobile marketing is one of the most important marketing channels.

Sources of information and photos:

https://business.instagram.com/advertising/

https://business.instagram.com/?section=casestudies#caseStudies

http://instagram-static.s3.amazonaws.com/case_studies/Instagram%20Maybelline%20Case%20Study%20FINAL.pdf

https://www.facebook.com/business/help/976240832426180

http://www.entrepreneur.com/article/251651

Tagged ads, advertising, facebook, instagram, mobile marketing

Kozminski Techblog

A blog on technology, run by Kozminski University students and supervised by NeRDS

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