Coffee is one of the most popular drinks which finds its lovers all over the world. Thus, coffee industry is a great place to set up your business and start getting decent margins. However, the rivalry is flourishing there, and it’s not that easy to surprise customers with something new, while internationally known giants are taking the most of the industry. One of the best examples is Starbucks. What constitutes its popularity? Why do people choose it over and over? The article below will answer all these questions.
- Mission Statement
The company is consistent in their vision across all levels of the business. This consistency creates a culture of living the mission statement which, in turn, encourages everyone in the company to promote the same vision to the customers. Every employee is coached on embodying the Starbucks ways of being, which establishes a consistently fresh and delightful experience for customers:
- Be welcoming
- Be genuine
- Be considerable
- Be involved
So, it’s always pleasant to visit a place where you will be welcomed, respected, your desires will be understood and realized as best as possible.
2. Personalization
This process started with the emphasis on personalizing the process of ordering your beverage. For Customers can choose a type of milk, name the syrup they want and even specify the amount of it.
What is more, Starbucks takes into account season changes and customers’ feelings and associations about them. So, in winter customers can enjoy gingerbread flavor in iconic red cups with Christmas ornaments, autumn presents us a lovely pumpkin spice drink which warms hearts and create a whole vibe around it, etc.
The last but not least is names on cups. It facilitates baristas to differ orders of consumers to prevent any sort of a mistake. However, it’s also a smart trick to create a bond with customers because a worker writes a name by his hand (sometimes with a smiling face or a heart). Therefore, an individual sees that the drink is made for them specifically, and according to Instagram posts, the writing adds some aesthetic on the look of the cup.
3. Consistency
Starbucks has over 20,000 stores, but it doesn’t engage into the simple mass-producing path to save money. Starbucks stores are consistent with the image and the message of the brand. One of the most critical aspects of Starbucks branding is the manner in which every part of the store emphasizes the importance of crafted elements. And though signage is obviously mass-produced, it never looks mass-produced. The signage still looks like somebody made it painstakingly by hand.
Surfaces are never regular, and rarely circular, but they are generally bent and formed in odd ways to emphasize the fact that someone took time to construct it by hand. There are also pictures which show the background of the café which opens a soul of the place. Nothing there is meaningless.
4. Affordable Luxury
Starbucks isn’t famous for its low prices; they have the opposite situation. Moreover, the brand positions itself as trendy and solid. So, the brand positioning and fancy cups make customers feel superior, and it’s always noticeable if somebody enters a room with a Starbucks cup in a hand.
5. Work or Relax in Peace
This is where Starbucks really bucks the trend. Their coffee shops have been created to make you linger.
Want to go work somewhere different for a few hours? Starbucks and their strategically placed cafeterias will let you plug in and get to work for the price of one of their coffees. Similarly, if you want to rest with a good book, simply purchase the coffee of your choice, pick a comfy-looking chair, and have at it.
No one will bother you or request that you spend more money, stay as long as you need.
6. Social Media
Their full and active presence on social media is done in a way that speaks directly to the customers. Starbucks’ promotions on social media are strategically targeted to the audience in question which enforces online visibility as well.
What’s interesting is that Starbucks’s interior and exterior designs as well as the look of their beverage motivates consumers to post on social to appear modern, stylish and to beautify their pages in general.
7. Decent App
As part of its digital prowess, Starbucks has upped the game with its app. Instead of waiting in a boring line, you can choose, order, and pay for your drink using only your phone. A quick ping will tell you your drink is ready, so all you need to do is extract yourself from that cozy chair and go get it.
You’ll find all the promotions and deals on the app too. It saves you the hassle of hunting them down. Simply open up the app and see what takes your fancy.
8. Quality and Approach to Serving
First, the ratio of coffee to water in every Starbucks coffee brew is much higher than in most other coffee houses. This makes the Starbucks coffee produce a more intense or stronger flavor. People who are used to a less concentrated coffee might find the strong taste of Starbucks coffee bitter or burnt.
Second, the Starbucks’ barristers undergo intense training, usually over 30 hours of training on every Starbucks drink from Frappuccino to Hot Chocolates. They’re also trained on the origins of the Starbucks coffee beans make them understand the beans and how to make them taste great.
Conclusion
These aren’t the only points that explain the success of Starbucks, but they are the most noticeable for customers. Through reading the article it’s also understandable how much we value the convenience and innovations of the brand which is made to condition us come back more and more, share opinion with mates, invite beloved ones there and help the franchise to get higher and higher incomes.
Sorces:
- https://avada.io/resources/why-starbucks-so-popular.html#:~:text=Starbucks%20has%20been%20helping%20customers,coffee%20into%20a%20customized%20experience.
- https://yourdreamcoffee.com/why-is-starbucks-so-popular/
- https://starbmag.com/why-is-starbucks-so-popular/
- https://www.thecommonscafe.com/the-global-phenomenon-of-starbucks/
- https://medium.com/@prakritimahato22/why-starbucks-is-famous-4557a38dd2f6