Tag Archives: metaverse

Metaverse fashion week- a potential future of fashion shows?

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Metaverse has and will in the future influence many aspects of our lives. Focusing on fashion retail and fashion shows we are beginning to witness it.

We have recently become familiar with the term metaverse – now what does it mean?

The term metaverse refers to an interactive, simulated, and virtual space. Hypothetically speaking any open-world game in which users can interact with each other and are free from themselves physically is considered a metaverse. Examples include Sandbox, Second life, AXE infinity, Decentraland, and many more.

Coming back to the fashion aspect and especially talking about the Metaverse Fashion Week that premiered on 24th to 27th March this year showcased phenomenal remakes of iconic dresses and pieces of famous brands. Hosted by Decentraland, this four-day blockchain-based experience enlisted popular brands such as Hugo, Dolce & Gabbana, and Estée Lauder.

The event was hyped but the reactions were mixed but mostly positive, participants commented about glitches such as server overload issues with black screens of code and basic graphics and even compared them to previous digital fashion shows such as Gucci Roblox Garden in 2021. Specialists in the field of digital fashion such as Kerry Murphy who created the first NFT dress ever sold said that “The future looks like the past,” and while the user experience is “from the ’90s”, development is speeding up and will be better next year. Giovanna Graziosi Casimiro, the head of MVFW also commented that as browsers become more powerful the quality will improve and meet the expectations of the fashion community.  

Max Vedel, co-founder and creative director at Swipe Back, a metaverse creative agency that has worked with Gucci, Nike, and Swarovski commented that MVFW is a start in digital fashion and has a lot of places for improvement. He also commented that “You don’t just want to recreate real life in the metaverse; you want to be pushing boundaries and going crazy with your designs, show spectacles, and the experience,”. An example of this includes cats walking instead of models on Dolce & Gabbana catwalk.

Scenes from the Decentraland’s MVfW (Photo Credit: WWD)

For me, the cherry on the top of this event was the in-avatar performance by Grimes. She was dressed in a ‘mystique’ inspired dress by AUROBOROS which is a fashion house with futuristic otherworldly designed dresses.

Grimes’s performance at MVFW


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VR is on a new level. Emerge Home allows a tactile experience.

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Nowadays, VR techs are actively developing and in the next article one of such cutting-edge technologies will be described. The Emerge Home system is a breakthrough, which allows you not only to immerse yourself in the world of virtual reality and metaverses but also to feel the inner virtual space with bare hands. It is not just a VR set that allows you to see the 3D objects in the virtual worlds or games, but also to interact with them, to sense their shape, and help the user to get as much VR experience as possible, transporting him or her into the virtual world with just a few clicks. 

The Emerge Home system is currently at the development stage, and its VR kit consists of two main tech components and a mobile application. 

How does everything work?

The first tech component that helps the user to enlarge his VR experience is a VR headset (Emerge Home Quest 2 app). 

The second component is the Emerge Wave-1 desktop device that conveys a physical experience with breakthrough technology. Sculpted ultrasonic waves on the surface of the system create a field in the air up to three feet above the device itself and allow users to interact with virtual objects. Moreover, the system itself is similar in size to a thirteen-inch laptop.  

For the final step, the user has to install a dedicated Emerge Home mobile app, which allows him or her to connect the devices, customize the avatar and set a Center environment. Moreover, this application is capable of sending messages, creating rooms, and inviting your friends before gathering in the metaverse.

Based on research conducted by the National Research Group, It can be concluded that more than half of potential customers (78% of respondents) claim that when communicating with people virtually, they lack the opportunity of physical contact, and this cutting-edge VR system can significantly improve the situation. 

However, there is a high risk that, in the nearest future, live communication, which is an important factor in human interactions, will be replaced by such kinds of technologies. 

Any breakthrough in science is valuable. Some people may find it useful, while others may see it as technology that brings more harm. However, Emerge’s expertise can help the science and progress of virtual reality, and not only facilitate human interaction but also lead to new innovations that follow.


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Facebook’s metaverse is insignificant

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The idea behind Facebook’s Metaverse is brilliant. It truly is. But I find it incredibly difficult to believe hordes of people would buy Facebook’s headsets with a 1080p camera and stereo mic. Personally, I wouldn’t like to meet with people wearing any data harvesters from Facebook on their bodies. By wearing Facebook’s products, you surrender your privacy. Simple as that.

I really don’t want to talk about Zuckerberg’s latest project because I only give him free publicity by doing so. But it’s essential to make my point.

Metaverse is ambitious. In fact, too ambitious. Facebook believes they can build the whole world right away, and to be fair, they are delusional. Let’s assume Metaverse exists for a second, though. The problem of this digital world is three-fold. Firstly, as a developer, you don’t know anything about writing programs that would run on Metaverse. Secondly, the programming language lacks libraries and frameworks to enable developers to create apps efficiently. Thirdly, there’s no user base with devices. Zero. Facebook sold like a dozen oculus sets, but that’s it.

In short, sure, the hype factor is here, and everyone is excited about Metaverse. But still, without any of the above three aspects, Metaverse doesn’t exist outside of Facebook’s marketing team.

On the other side of the “spectrum” are Apple, Google, and Microsoft. Apple is told to release its next “big thing” in the next year. The next big thing will be either a VR or AR headset. No matter which headset Apple will introduce, Apple’s digital world will outgrow Facebook’s Metaverse from day one.

source: The Wall Street Journal

The graph above illustrates the projection of sales of AR glasses in the upcoming three years. As you can see, it’s forecasted that Apple will sell almost five times more units than Facebook will, only in the first year. What’s more, in 2025, Facebook is predicted to be the second smallest player on the market.

The reason Apple will destroy the competition lies in the above three factors that are absolutely essential for creating the digital universe. And Apple, one year before the predicted release of AR glasses, already fulfills 3 out of 3 factors.

Around six years ago, Apple introduced its new programming language – check. In 2017, they released ARKit – a set of APIs, libraries, and frameworks for working with AR objects and AR realties – check. And lastly, Apple has been building a user base since the day iPhone launched (now standing at whopping 900 million active iPhones) – check. And a great majority of the active iPhones can run AR apps.

That gives Apple essentially all there is to dominate the AR market overnight by simply pushing a software update. What’s more, the developer base already knows the process of developing AR apps for iOS.

Now let’s talk about another critical aspect – computing power. To run AR programs, you need enormous computing power. The hardware must run tens of billions of operations every second, fit in a small box, and be highly energy-efficient (meaning how many operations you can make out of a battery charge). And wow, what a surprise! For more than ten years, Apple has been developing precisely these kinds of chips. The ones that are both extremely energy efficient and have unmatched performance. This fact already creates a tremendously significant competitive advantage over Facebook.

Another significant aspect of AR is the number of use cases. With Facebook’s oculus, you can play games, call friends and watch some videos on youtube. I’d say that’s pretty limited. Thus, to survive, Metaverse will need to extend capabilities that will take time to develop. Apple will offer many more, besides the above use cases, such as maps, music, tv, podcasts, and fitness services from the launch day. So, the services that Apple offers are much more wide-ranging than Facebook’s offering.

Closing Thoughts

This relatively long analysis was supposed to show you why Facebook’s Metaverse has no significant future and how their competition will relegate them to the background in the upcoming years. Facebook’s failure will lie in almost every area of creating the digital world, starting with the user base with digital-world-running capabilities, going through chip performance, and ending on limited use cases.

Of course, the subject of the digital world becomes much more complex when we start discussing the effects of living on the internet on the human psyche. For now, though, I wanted to focus only on the technological aspects of this matter.


  1. https://apple.news/AtYXmEPvoR-qtFfTxGb9v0g
  2. https://www.aboveavalon.com/notes/2019/5/30/apples-billion-users
  3. https://www.bloomberg.com/news/articles/2021-10-29/meta-needs-to-change-more-than-just-its-name
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Metahero future Ready Player One?

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Since Mark Zuckerberg’s new Meta video, there has been a lot going around on this topic. Metaverse is full of controversies, many people have problems with perceiving actual value in the digital world. For many watching video games still is something new. How about Travis Scott’s massive online concert, which was held in a game called Fortnite? Which was attended by 12 million people. People could view his big 3d model rapping from the stage. Imagine having a model of yourself in the game. Wouldn’t it be fun?

Project Metahero might help you as their goal is to make visions from Steven Spielberg’s movie – Ready Player One possible. How is this going to work?

According to Metahero’s idea, scanning will be done in chambers that measure 2,5 m height and 4,2 m diameter, which will allow 4 people to enter at once. Sixty-four cameras will scrutinize your body once 120 seconds. This means up to 400 scans a day will be possible. The Chamber is built from 16 columns which as their website says “are mobile”. It will allow chambers to move around and let people scan themselves in different places. Metahero plans to distribute 12 of these chambers around the world currently with one already in Doha, Qatar.

Metahero. The coin that can make you 100x gains in the next 4 years. | by  Everything Important | Medium
Source: https://miro.medium.com/max/780/1*X9U-Q1r_glr4wpxxITJ1WQ.png

How much will you pay for such a digitalization? Around 200 $ in Metahero currency.

What will be possible with your body scan? This we can leave to our creativity.

We could play any game as ourselves, or we could attend an online meeting just as how we look. Maybe we could sell our to other people and let them use it. Maybe we could use different avatars to go on an imaginary date with our favorite actor? Possibilities are endless.

Additionally, there will be a hero app, that will allow its users to track their investments and their hero’s inventory.

Metaheros’ plan is to take one part of metaverse services: scanning. In the same division, you can also find other competitors.

Seems like metaverse is slowly starting to take off with everyone taking their places.

What would you use your body scan for?






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This is the end of Facebook?

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According to statistics provided by Facebook this year, their “website currently has over 2.8 billion users per month, of which 1.9 billion use the website every day”, which undoubtedly shows how huge the global success of the website is. Along with tremendous success, there are also many challenges of good and bad fame.

Not more than 17 years ago, when Facebook began to be popularized, everyone was delighted with the possibilities social media offer. The following years were a good time for Facebook and other social networks, which were gaining popularity among people of all ages, every corner of the world and with various interests.

In the beginning, it was a hit, every day users shared their thoughts, photos from travels and everyday life, shared songs, quotes, commented and liked posts with others. Over time, users stopped engaging in creating their profiles, and then increasingly stopped wasting time scrolling. More and more often we can hear about detox from social media, setting a time limit for their use or completely uninstalling them. Growing negative feedback due to scandals, data leaks for Cambridge Analytica to prepare political campaigns, and the publication of algorithms by Frances Haugen showing how the company increases profits at the expense of society by driving hate and arguments or failure to stop the dissemination of material from the Christchurch terrorist attack, has sufficiently rejected users.

After all the situations that put Facebook in a bad light, at the end of October this year, Mark Zuckerberg announced that the platform was renamed “Meta” in order to seemingly distract users and start a new chapter. This name comes from the concept of Metaverse called “new internet”, the idea of which is to build a virtual world connecting millions of users in 3D technology. The idea may seem distant when it comes to an uprising, but the work on its creation has already started and a huge amount of money and experts have been invested in it.


With the implementation of the idea, the first concerns also arise. After so many mistakes and the instigation of toxic relationships on the platform, how would users trust Facebook’s next project? Despite promises to create a safer place for the community, it is almost impossible to control the behaviour of such a large community. Deputy chairman of Augmented and Virtual Reality at Meta, Andrew Bosworth warns, saying:

“virtual reality can often be a “toxic environment” especially for women and minorities”

Will the name change and the new Meta idea change the image of Facebook? Will they manage to create a place friendly to everyone and change the users’ opinion about them? Is it just “sweeping the problem under the rug”? Each of us will have the opportunity to answer these questions, after implementing the idea soon.






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