CD Projekt RED is a renowned game developing company after huge success owing to release of “Witcher 3 : Wild Hunt”. From that day our small studio became popular around the world and they flagship product won many awards but most important one was “Game of the year”.
Company started to grow, attract more attention alongside gamers and sponsors. In order to maintain they current position on the market in may 2012 they announced biggest project that gaming world has ever seen, “Cyberpunk 2077”. Game out of this world was suppose to bring innovation, newest and the best graphics but also big trouble to competition.
Years have passed and finally CD Projekt RED in 2019 announced they proud and joy during the biggest gaming event called Electronic Entertainment Expo (E3). Game itself was presented by Keanu Reeves which created a lot of hype around it while the trailer shook the audience and made sure that Cyberpunk 2077 will be even more desirable. CD Projekt RED set release date to April 16. As soon as they launched option to pre-order the game the game was sold so many times that it became the first title in ranking to sell so many copies.
That’s where all the sweet information ends. Unfortunately with such big project and hype created around it comes great responsibility. Company didn’t manage to release game in time so they pushed it back to September 17, that move of course created a wave of hate but as we all know COVID-19 thwarted plans of almost every company. Sadly they didn’t stop there, CD Projekt RED kept showing they inexperience on the market. Cyberpunk 2077 was once again rescheduled this time to November 19. Within minutes from official announcement gamers and sponsors shown the company their dissatisfaction. Sending death threats or negative reports.
They got lost because of their own pride and lack of plan besides announcing the game. After the announced delay “The share price of CD Projekt Red reached the lowest point that its been since April, which is roughly 25% lower than its previous peak. It is currently unclear if the price will start rising once again anytime soon.”
I want to address one thing in regards of the @CyberpunkGame delay.
I understand you're feeling angry, disappointed and want to voice your opinion about it.
However, sending death threats to the developers is absolutely unacceptable and just wrong. We are people, just like you.
— Andrzej Zawadzki (@ZawAndy) October 27, 2020
This is one of the mildest messages some of us got. There were far, FAR worse. Every single one is being reported. We will not let it go through.
Do not treat it lightly. Do not ignore it. It is serious.
That said, I'm off TT for couple of days. Take care.#Cyberpunk2077 pic.twitter.com/Z80HHWADqU
— Andrzej Zawadzki (@ZawAndy) October 28, 2020
This situation not only affects the company crowd of fans, sponsors or stock prices the worst of them all is the situation inside the company. Many workers of the company share their point of view about what’s going on in the company ranks. Game developers are ill because of days and nights they have to spend in order to finish the project. Moreover it is said that CDPR is not paying for overtime hours that workers have to spend on the project. Even though the company is sacrificing so much they still didn’t manage to release the game in 2nd date. They are stuck in vicious cycle the more they promise the more responsibility they have to take, the more they delay in the worse position they get. Unfortunately they do not learn recently CDPR delayed the most expected title in the history of gaming by another 3 weeks.
In my opinion they did it to themselves. Creating such hype around their product with such lack of experience, badly devised business plan and moreover working spontaneous.
We have important news to share with you pic.twitter.com/qZUaD6IwmM
— Cyberpunk 2077 (@CyberpunkGame) October 27, 2020