Tag Archives: pharmaceuticals

Amazon launches Amazon Pharmacy

Reading Time: 3 minutes

Amazon announced this week, its huge move into the pharmacy business; it sent shockwaves through the industry. Is the tech giant going to take the heath care world by storm or break it?

Amazon Pharmacy is here with big savings on your prescriptions

Amazon recently launched Amazon Pharmacy, its online and mobile prescription medication ordering and fulfillment services. The service lets users buy medications, order refills online and have it delivered to their doorsteps, in a couple of days. Amazon Pharmacy will allow customers to complete pharmacy transactions on their desktop or through the Amazon’s mobile app.

Investors have misdiagnosed Amazon's push into the pharmacy business -  MarketWatch

Now, the world’s largest online retailer run by the world’s richest man is getting even further into the U.S. healthcare market by offering to send prescription drugs to its customers’ doors. In announcing the new venture on Nov. 17, Amazon said in a statement that customers can purchase prescription medications with or without insurance.

Customers will be able to create a secure pharmacy profile to add their insurance information, manage prescriptions, and choose payment options before checking out, Amazon explained in a statement.

Prime members receive unlimited, free two-day delivery on orders from Amazon Pharmacy included with their membership, the company added. Additionally, it announced a program for Amazon Prime members that let them buy medications at a discount when paying for them without insurance. The program, available at the Amazon Pharmacy and 50,000 pharmacies across the USA, can save Prime members 80 percent off generic drugs and 40 percent off brand name medications.

A number of self-service options are also available at Amazon’s pharmacy, as well as 24/7 phone access to “friendly and knowledgeable” pharmacists to answer questions about medications.

Doctors can send prescriptions directly to Amazon Pharmacy, currently available in the US only, or patients can request a transfer from their existing retailer.

Amazon has been quietly building out its pharmacy offering for several years after ramping up internal discussions in 2017 and buying PillPack in 2018. Amazon paid $753m two years ago to acquire Pillpack, which will continue to run its own business. However, Amazon will leverage its pharmacy software fulfillment centers, and relationships with health plans.

Amazon kicks off PillPack marketing campaign with email to Prime users |  MobiHealthNews

When Amazon acquired online pharmacy Pillpack in 2018, they said health data would remain separate and distinct from that on its retail site and no information would be shared with advertisers without permission.

But, many are afraid of the ‘data problem’. If you’re an Amazon user your data is used by the company for marketing and advertising purposes. Many believe Amazon can now track your conditions, your medications, and when you last had them filled, And use predatory methods of advertising. Plus, many believe that Amazon is slowly becoming a monopoly and may take over this industry. CVS, Walgreens, and other huge pharmaceutical companies’ stocks already plummeted since the announcement of Amazon Pharmacy.

However, a lot of people see the introduction of Amazon Pharmacy as a big win, especially in a pandemic. Individuals do not have to wait in lines in public for their prescriptions; instead, they can stay home and order safely. Moreover, the discounts Amazon is offering on generics (up to 80%) to people with or without insurance are incredibly attractive.

Forrester analyst Arielle Trzcinski, in her research notes on the Amazon announcement, sees a number of benefits for consumers in the new pharmacy offering.

The ability to track your order is a nice added feature than many PBMs (pharmacy benefit manager) and pharmacy experiences do not provide, she wrote. Visibility across the supply chain will provide greater comfort to consumers who may be fearful of delays or the risk of medications getting lost in the mail.

Arielle Trzcinski, Forrester analyst

Although Amazon Pharmacy service is only available across the states at the moment, it is expected to be available worldwide in good time. As the need for pharmaceuticals is everywhere; it’s a global opportunity.






Tagged , ,

No More Privacy. Thank you.

Reading Time: 2 minutes 

Healthcare, like so many other sectors of the economy, is being transformed by technology. 



All eyes on the transformation of healthcare to one of the most personalized products we are able to purchase. No questions asked, eHealth, along other similar term creations are among the top buzzwords this year and in the near future. Finally, Startups and VC firms seem to realize the huge potentially big data, mobile and other technologies can have on our health. Consumers realize that, there are vast possibilities to track your own health and life a healthier lifestyle. While customers, producers and investors seem to feel the changes in technology based healthcare solutions knocking on our door, it is often an outdated and inflexible legal system that prevents the revolution in healthcare to finally gain momentum. In many cases, governments do not seem to be ready for this change to happen. Furthermore, often the basic data infrastructure required for these technologies are not developed enough.

Data privacy is a big issue in healthcare, as data about our health is probably one of the most private and sensitive pieces of data each and every one of us has to offer. Nevertheless, applications like SkinAnalytics, which helps in early Melanoma detection, points out how valuable large amount of data can be in order to early detect and prevent diseases from spreading. Clinical research would be one of the first to benefit from a lift in healthcare data protection and thus everyone could be benefiting from better-adjusted healthcare solutions.

From a business point of view, companies that are early able to position themselves on the market, despite the strict regulatory framework, will have a good competitive advantage toward the new entrants, that join the industry as a result of lifts in the law. Cracking the legal code is key to success here, as the technology is already available and well used in all kinds of different sectors.

An eCommerce example of an organization struggling with a tight regulatory framework and constant pressure from organizations that rather hold on to what exist now, instead of aiming for a better development, is 1001Pharmacies.com. The French startup set out to revolutionize the French Online-pharmacy landscape had his fair share of battling with the legal environment and parties that would rather keep everything as it is, instead of working towards better and more efficient solutions.

What is the point of all of this? A call to the liberation of data privacy and legal aspects of pharmaceutical and medical laws. The creation of an environment that triggers creative solutions in this sector. Solutions that we all would be benefiting of one day.

Tagged , , , , , , , , ,