Tag Archives: Spotify

15 December 2023
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Apps, Business

Shifting Priorities: Addressing the Problems with Staff at Spotify

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40+ Spotify Statistics: Users, Revenue, Market Share (2023)

In recent times, Spotify, the popular music streaming platform, has faced significant challenges with its staff. The company’s CEO, Daniel Ek, made the decision to implement mass layoffs, citing the need for a more impactful and efficient workforce. This move was met with mixed reactions from both the employees and the general public. One of the notable departures was that of CFO Paul Vogel, who sold $9 million in shares after the cuts were announced. This raised eyebrows and led to speculation about the motivations behind the layoffs. Vogel’s inclusion among those exiting the company fueled further scrutiny and fueled rumors of internal conflicts within Spotify’s management team. Despite the layoffs, Spotify has seen significant success in recent years. The company’s stock rose by a staggering 130% and it gained 85 million new users in 2023 alone. However, these positive figures were overshadowed by the fact that approximately 25% of the staff were affected by the layoffs. This resulted in a substantial number of people losing their jobs, leaving them unemployed and uncertain about their future. As a historically unprofitable company, Spotify has attributed its financial struggles to various factors, including the high expenses associated with a hiring surge and investments in podcasts. CEO Daniel Ek openly acknowledged the need to address the company’s flawed cost structure and emphasized the importance of cost reduction as a necessity.

Spotify: number of employees 2022 | Statista

In response to the layoffs, analysts have predicted potential profit growth for Spotify. The expectation is that the cost cuts will lead to a 10% increase in the company’s stock value after the announcement. While this may seem promising for the shareholders, it does little to alleviate the concerns of the affected employees and the negative consequences of the layoffs. Moreover, the cost-cutting measures at Spotify have also had a detrimental impact on the company’s content offerings. Several notable podcasts were canceled as a result of the layoffs, leaving avid listeners disappointed and questioning the direction of the platform. This trend indicates a shift in Spotify’s trajectory, moving away from ambitious ventures and more towards cost-cutting measures, price hikes, and even possible exits from unprofitable markets. It is clear that Spotify’s decision to implement mass layoffs has created a significant wave of dissatisfaction within the company and among its users. What was once seen as an idealistic platform for streaming music has now given way to the pragmatism of managing a publicly traded business. The pressures to trim costs and increase profitability appear to have taken precedence over the well-being and job security of the staff. The challenges faced by Spotify’s staff are representative of a larger issue within the corporate world – the prioritization of profit over people. While cost cuts and streamlining operations may be necessary for a company’s financial health, it is imperative that the well-being and livelihoods of the employees are not compromised in the process. In conclusion, the problems with staff at Spotify are indicative of the overarching challenges faced by many companies in today’s corporate landscape. As the company navigates its way towards profitability, it must do so with empathy and sensitivity towards its employees. Finding a balance between cost-cutting measures and maintaining a healthy and motivated workforce is paramount for long-term success. Only time will tell if Spotify can find this delicate equilibrium and regain the trust and loyalty of its staff and users alike.

Sources:

Spotify: number of employees 2022 | Statista

How Spotify won its streaming war but lost a quarter of its staff (ft.com)

https://app.simplified.com/

Spotify lays off 17 percent of workforce in latest round of job cuts – The Verge

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19 November 2022
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Business, Devices, Security, Sharing economy, Software

Subscription – money magnet

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Today subscription services surround us everywhere. It is difficult to come up with a good or service that you wouldn’t be able to fit into a subscription model. At present, we can subscribe to anything. Among the known examples are – Netflix video streaming, Spotify music, YouTube music, Chewy for pets, PlayStation Plus, Xbox game pass, etc. Some of the largest companies in the tech world have at least one subscription service. And more companies appear whose business is fully based on subscriptions like Netflix. What’s interesting is that today, you are able not only to get the benefits of subscription in the tech world or online but also you could consider subscribing to dietary services that provide you with sets of healthy meals containing certain amounts of calories and nutrients of your choice. The food will be delivered to you regularly and the money taken from your pocket as well. You could subscribe to sausage or cheese services, you could subscribe to deliveries on such planforms as Allegro if you order packages regularly, you could subscribe to various events or business breakfasts that happen regularly, and so on and so forth. Although subscriptions always seem advantageous for the subscribers, not often do people ponder over the question of what makes large companies transfer to, or implement features of this exact business model, it’s got to be beneficial for the organizations as well.

First things first let’s make it clear how subscriptions work. As stated in the Cambridge dictionary a subscription is “an amount of money that you pay regularly to receive a product or service” (Cambridge Dictionary, 2022). Taking into account a well-known example of Netflix. When you subscribe to it you make an agreement with the company that for a given amount of money you paid, you will receive a certain service, in this case, film streaming, for a certain period of time, here it is a minimum of one month. Sometimes you are provided a “free of charge” trial period to check out the service and decide for yourself whether you would like to use it in the future or not. What’s funny though, is that you can only get a free trial under the condition that you provide your bank card information to the service, so that the company at least has a chance of you not remembering or not even knowing that the money will be taken off your card with hardly any warning.

This is a genius way of getting money from people. It looks like a little legal scam. The trick here is that you do not consciously make a purchase every month, no, it could potentially make you think about whether you actually need it. On the contrary, it simply automates the task of taking money off your bank acc. As mentioned before, an especially controversial it is when the company makes you enter your bank account data for a free trial period. Hence, they purposefully want you to forget that you have entered the data and don’t even think about the money no more. You will start using the service and no matter whether you liked it and continue using it or not, they will get the money. And it is also important for them to make the money “you pay” seem insignificant so that you do not start wondering where did your salary go the moment you got it. They want it to be as seamless as possible so that when they gain thousands or millions of subscribers half of which would not even use the service, they will still gain the cash on a regular basis.

But don’t just take my word, check out the research recently conducted by C+R research. Survey has found that nearly half of the population who use subscription services forget that they pay for them, and when it comes to generation Z, the number rises to 55% of forgetful ones. 22% of responders, in turn, claim that they feel overwhelmed by the number of subscriptions they have to deal with (Subscription Service Statistics and Costs, 2022). However, there is a solution. Get a subscription for a mobile app that allows you to keep track of and manage your other subscriptions 😀

Figure 1. C+R research. Most forgotten types of subscriptions. (Subscription Service Statistics and Costs, 2022)

In the figure provided above, we can see that the easiest subscription to forget about is the mobile phone, the internet, tv, and movie streaming. Those are pretty much the ones that become an integral part of our lives, and are relatively inexpensive whatsoever.

Nevertheless, we cannot deny the fact that subscriptions are not pure evil. They are of good use to those who truly take the benefit of them. Those are the people who do interact with the service on an often and regular basis. Say you are a music lover or you make business on buying and selling stuff on Allegro. In these cases, a subscription to Spotify or delivery would make your life simply easier and cheaper. Furthermore, as mentioned in the research from Lin: “Rounding out the top 10 benefits of subscription models for customers are the ability to access a wider range of products and being able to avoid fraud and/or theft” (Lin, n.d.). Meaning that customers find it comfotable and troubleless to use subscriptions. It reduces the number of unnessesary worry/activitires we have in the modern world. That’s why crowd is keen giving up some extra money for a service that even potentially might be useful. It is connected to the feeling of security as well as feeling like the choice is bigger for smaller money, and it is difficult to argue with.

To conclude, what we can do to get the full merit of subscriptions and not suffer from losing our money subconsciously, is to make ourselves aware of the deals we make with organizations. Be cautious whenever we leave our bank account information, and make sure we either use the service we pay for, or we do not pay for the service we do not use.

Hope you found this post interesting. Feel free to share your thoughts on this matter in the comments section below 😉

References:

Cambridge Dictionary. (2022). subscription definition: 1. an amount of money that you pay regularly to receive a product or service: 2. an amount of. . .. Learn more. https://dictionary.cambridge.org/dictionary/english/subscription

Subscription Service Statistics and Costs. (n.d.). C+R Research. https://www.crresearch.com/blog/subscription-service-statistics-and-costs

Lin, Y. (n.d.). Top Benefits of a Subscription Model | Oberlo. https://www.oberlo.com/statistics/benefits-of-subscription-model

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24 March 2022
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Apps

Google Letting Developers Use Their Own Billing Systems

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Google has decided to test the possibility of allowing developers to use their own billing systems on their apps, with Spotify being one of the first to be granted the opportunity.

Allowing such feature would allow users to pay or subscribe through the app rather than having to go to an external website from the developer. In this case users will be given the choice to subscribe to Spotify through the app using either their Google Play wallet, or Spotify’s own billing method. Under this new agreement Spotify will be charged less than the standard 30% commission, but the final figure has not been announced at this time.

I believe that the move is beneficial to both companies and will most likely lead to change in the app market, if this method proves successful it will allow more developers the ability to adopt this feature. Having the ability of using your own billing system is a big advantage and useful tool for developers. In the past when using Apple’s App Store, if users wanted to purchase a Spotify subscription they were required to pay £12.99 due to Apple’s 30% commission, Apple also didn’t allow the possibility of Spotify telling users to subscribe outside of the App Store system to pay less, which it was later ruled that the move was in breach of the EU Competition Law, following this Spotify stopped the ability for new users to subscribe with Apple, and to use their website instead. This move from Google will help to avoid problems like this on their platform, and may later push Apple in a similar direction of it proves to be a competitive advantage for Google.

Sources:

https://www.bloomberg.com/news/articles/2022-03-23/google-opens-its-app-store-billing-starting-with-spotify

https://variety.com/2022/music/news/spotify-google-billing-system-subscription-deal-1235212772/

https://www.theverge.com/2022/3/23/22993417/google-pilot-test-android-alternate-billing-systems-spotify

https://support.google.com/googleplay/android-developer/answer/112622?hl=en

https://www.cnbc.com/2021/04/30/eu-says-apples-app-store-breaches-competition-rules.html

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30 April 2021
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Apple vs Spotify. App Store antitrust violations

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Recently, the EU Commission preliminary stated that Apple with its App Store commission on mandatory in-app purchase system (IAP) and anti-steering provisions, which prevent users from being informed about alternatives, distorts the competition. Now Apple has 12 weeks for official response.

What is IAP?

IAp or in-app purchase system is the element of an App Store application with which user/customer is able to make an in-app transaction to buy a subscription or any stuff inside an app. For that kind of utility, Apple charges about 30% of the initial price.

Why is that important?

You may say that Apple has created their marketplace platform on their iOS. This marketplace is again on their Iphones or IPads. Hereby they are the ones who can charge apps such a price and, as Fortnite case showed us, you will be absolutely right. At the same time there is one but. Apple owns Apple Music. With that argument, Spotify claims that they have unfair price advantage as they can charge customer 30% less and earn the same amount of profits or they can pay more to the musicians. This actually happens as Apple pays $0.0076 per stream while Spotify pays in the range of $0.0026-0.0049.

What is anti-steering provisions?

Basically, anti-steering provisions is the tool that limits the ability of app developers to inform users about alternative purchasing possibilities outside apps.

The influence of the feature

We know that Apple cuts 30% from in-app transactions. The logical behavior of the developer is to offer a purchase outside the app, which is allowed by App Store rules. Nonetheless, it is really a burden to inform a user about such possibility as there are restrictions on that notion.

Back to the Case

In response to Commission’s allegation Apple stated that at this timeframe Spotify leads the market of music streaming and 99% of their users have no connection to IAP. Moreover, they have said that Apple charges only 15% of Spotify subscription. They have also added that Spotify wants all the benefits of Apple’s marketplace and does not want to pay a penny for that which is unfair competition.

Below you can see how Spotify’s founder, Daniel Ek reacted to Antitrust case

Aftertaste

Apple has been struggling with antitrust cases for a while now. All of the proceedings by now have been won by Apple. However, if only once in a blue moon they are punished it will lead to even more allegations towards Apple monopoly. In that case, Apple will lose tons of reputation and money earned on commission.

Sources:

Europe charges Apple with antitrust breach, citing Spotify App Store complaint
https://www.businessofapps.com/data/apple-music-statistics/

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31 December 2020
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Mischievous AI judges your taste in music

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Do you want to know how terrible your taste in music is to end an already terrible year? Look no further than the “How Bad Is Your Spotify” project on Pudding.cool, that will ridicule your taste in music, in a good way of course.

If you’re a Spotify user you probably got your Spotify Wrapped earlier this month which nicely summed up your music taste for this year. The Pudding’s new AI tool is nothing like that. Besides analyzing your listening history, it interacts with the user in a playful manner.

The app uses artificial intelligence which was trained by by Matt Daniels and Mike Lacher for The Pudding.

Once users visit the website they are asked to grant access to their Spotify to let the “sophisticated A.I” judge their “bad taste in music”.

The bot explains that it has “been trained on a corpus of over two million indicators of objectively good music, including Pitchfork reviews, record store recommendations, and subreddits you’ve never heard of,” when you click on “how do you know what’s good?”

The quiz takes users through a series of amusing questions making you feel like you’re chatting with a passive-aggressive snarky friend. It said things such as: “lol… omg… okay hold up… Do you really listen to [artist name]…?”

After the A.I is done mocking your musical taste with its questions, it analyses your answers and tells you how “bad” your Spotify is.

The AI bot gives a rundown of tracks the users listen to “too much,” artists they listen to “to an uncomfortable extent,” rates how “basic” your musical taste is and highlights the decade you’re “stuck” in.

Mike Lacher, one of the brains behind the witty bot says,”We wanted to make something similar to Spotify Wrapped, but instead of celebrating your music, it would insult it. For us personally, we knew that the stuff we stream privately is often embarrassing, so we thought it would be funny to make a bot that would look through all that stuff and judge you. We wanted it to feel like a judgemental friend, or a snobby record store clerk.”

Many, after using the app, went on social media to share their results. One twitter user commented “the accuracy of the how bad is your Spotify thing is terrifying.” Another user said “I tried the “how bad is your Spotify playlist” AI and I am too embarrassed to share the results…”

It’s all fun and games but it’s important to realize that artificial intelligence and the music industry are incredibly linked together.  The fact that they can store an incredible amount of information for comparison and analyze human taste on a platform like Spotify can open a new era for the music industry.

Go check out “How bad is your Spotify?” on pudding.cool !

References:

https://pudding.cool/2020/12/judge-my-spotify/

https://www.musictech.net/news/how-bad-is-your-spotify/

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1 January 2020
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Spotify’s Tastebuds tool will enhance your social music discovery

Reading Time: 3 minutesThe new function aimed at Spotify will allow us to slightly broaden our musical tastes. All thanks to our friends from the platform.

New Spotify’s feature logo
Source: https://techcrunch.com/2019/12/18/spotify-tastebuds/

 

How music sharing options look like now?

Thinking about what Spotify can offer today, we can mention social media integration. It is a popular feature that enables users to connect their Spotify accounts to their Facebook and Twitter profiles. That lets them access their friends’ favorite music and playlists and share their choices with others as well. Individuals can create, share, and edit playlists with other listeners. If users want recommendations, they can integrate their system with Last.fm, an application that provides music recommendations based on listening history. However, this is an external application that does not belong to Spotify. You can also view a Friend Activity ticker of songs your Facebook friends are currently listening to on the desktop app. You can search for specific users and follow them or view playlists they’ve made public too. Spotify doesn’t promote user search much anyway.

 

Why Spotify need a change?

Sharing playlists on Spotify is not a problem, but when it comes to speeding up the entire algorithm, things get complicated quickly. If we listen to music in a random way, it is known that Spotify will not start sending us recommendations based on it. If that were the case, playlists created using algorithms would not suit certain user’s tastes. Social sharing has never been the main priority for Spotify. The Activity Feed, which shows what your friends are currently listening to, is limited to the desktop version of Spotify. The in-app messenger for sharing music was nixed in favor of letting users share songs on social media or on their Instagram Stories. Apparently, that was a mistake as far as we know that Tastebuds is coming.

Tastebuds feature on Spotify
Source: https://techcrunch.com/2019/12/18/spotify-tastebuds/

 

But what will Tastebuds really give us?

As the information on the site is telling: Tastebuds will let your friends discover music that you trust. This description appears in the tab that has not yet been launched, but the developers have already sewn it in the application – in the left column, next to the Home Page, Browse and Radio. The prototype feature was discovered in the web version of Spotify by reverse engineering sorceress Jane Manchun Wong. She gave some more details on how it works. By tapping on the pen icon, users can view information about what their friends have been playing most. Then, they can easily listen along or add songs to their own library.

Tastebuds feature discovered in the web version of Spotify thanks to reverse engineering
Source: https://techcrunch.com/2019/12/18/spotify-tastebuds/

Spotify Tastebuds code
Source: https://techcrunch.com/2019/12/18/spotify-tastebuds/

 

It remains to wait for deployment

When will the new feature come into effect? There is no official information about it. A Spotify spokesperson confirms that they are always testing new products and experiences, but have no further news to share with the audience. For now, anyone can access a non-functioning landing page for the feature at https://open.spotify.com/tastebuds. Tastebuds could be a rebranded version of the Friends Weekly playlist that was discovered in May 2019. Whatever it may be, the test could be a sign of more social listening features to come.

Social is a huge but under-tapped opportunity for Spotify. Social recommendations could get users listening to Spotify for longer. While competitors like Apple Music or YouTube might offer similar music catalogs, users won’t stray from Spotify if they become addicted to social discovery through Tastebuds.

Do you think Tastebuds is just what Spotify needs? Maybe something else would make the application more user-friendly? Share your opinion.

 

References:

[1] https://www.crunchbase.com/organization/spotify#section-overview

[2] https://rms.pl/aktualnosci/sprzet/3239-spotify-tastebuds

[3] https://www.spidersweb.pl/2019/12/spotify-tasetbuds-czego-sluchaja-znajomi.html

[4] https://www.theverge.com/2019/12/18/21028474/spotify-tastebuds-playlist-friends-music-discovery-social-sharing-feature

[5] https://techcrunch.com/2019/12/18/spotify-tastebuds/

[6] https://www.engadget.com/2019/12/19/spotify-social-music-discovery-tastebuds/

[7] https://www.theverge.com/2018/5/9/17337182/spotify-testing-new-friends-weekly-playlist

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30 December 2018
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Facebook sells its users’ data!

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The fact that web portals manage the data of their users without their awareness is known not from today, but the way in which Facebook does, it’s just beyond comprehension.

The New York Times is showing the truth.

In connection with recent reports from The New York Times, we read that Facebook sold access to various types of “sensitive data” about its users to such companies as: Amazon, Microsoft, Apple, Yahoo, Netflix, Spotify. Netflix and Spotify had even access to private correspondence. In most cases, the data obtained by the companies were to help in the selection and positioning of advertisements for users of the said portals. It does not change the fact that through the sale of these data Facebook broke an agreement from 2011 with the American Federal Trade Commission, which clearly states that Facebook can share user data only if it is given accurate and explicit consent.

Companies answer the allegations!

All companies mentioned in the report of The New York Times issued a special statement. One of them is the statement of the Netflix press office regarding access to private correspondence of Facebook users. We read in it about:

“Over the years, we’ve tested various solutions to help Netflix understand the wider community, one of which was a feature introduced in 2014 that allowed site users to recommend their favourite series and movies to their Facebook friends via Messenger or a Netflix account. It has not been that popular as we assumed, which is why we decided to remove it in 2015. At no time did we have access to private messages of Facebook users, or we asked for the possibility of receiving them. “ – Netflix press office says.

The New York Times was really well prepared for this investigation.

It doesn’t change the fact, that The New York Times interviewed more than 60 people, including former employees of Facebook and its partners, former government officials and privacy advocates. Thanks to that we can be sure that Facebook did something illegal and now tries to bury the truth.

“The Times also reviewed more than 270 pages of Facebook’s internal documents and performed technical tests and analysis to monitor what information was being passed between Facebook and partner devices and websites.” – as The New York Times said.

What is my view about this situation?

In my opinion, companies that have access to sensitive data of their users should make every effort to ensure that this data does not leak. In this way, eg. Apple, which extremely highly appreciates the safety of data users of their products and whenever they commit some “mistakes at work”, they plead the guilty and try to repair the whole situation (eg. icloud leaks affair).

Facebook approaches similar situations in a different way, which tries to whitewash the truth and pass the buck on others. The Cambridge Analytica scandal is a perfect example of frauds and deceptions, thanks to which we learned how Facebook can influence election results in one of the most powerful countries in the world, such as the USA is. That sort of stuff is not conducive to peace but exacerbates the conflict on the Facebook and Users relations.

Counter-argument to this whole situation is the fact that the majority of Facebook users do not care about privacy policy. They accept all consents without prior reading. They do not follow the basic security rules on the Internet. They share their private lives via Twitter, Instagram, YouTube etc. For this reason, it can be assumed that such users agree to full surveillance, which is not said to be bad. If we have nothing to hide, why should we be disturbed by the fact that someone can earn from it. I believe that if there is already such a situation, it would be great if the company / person who earns money on their users, would inform them about everything and admit theirs guilt when they fails.

Sources:

https://cnn.it/2LJ9ZYd
https://cnn.it/2EUlpGY

Photos:

https://bit.ly/2SuobXh
https://bit.ly/2EZFLiM
https://bit.ly/2CH3Zfx

author: Michał Żelazo

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8 April 2018
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Spotify plans to launch hardware device

Reading Time: 2 minutesA few days ago, Spotify announced that it will announce some news on April 24th. So far, there has not been much information on this subject but it is speculated that it will be a hardware device for handling music in the car.

Spotify certainly has problems generating profit. The company’s revenues grow from year to year, but more and more money is given to artists. From the beginning, the company did not make any profit, but it recently announced a several billion profit in 2021. Spotify understood that they do not earn money on streaming music, which is why the company decided to release the device, which will be available for an additional fee.

Spotify’s in-car music device

According to The Verge, several existing customers of Spotify got an offer to purchase the device together with the above-mentioned device. The price ranged from $ 12.99 to $ 14.99 per month in subscription model. Customers were informed that the device would have built-in data transmission and could operate independently of the smartphone. There is also information that voice control will be available and the device will have support for Alexa’s assistant from Amazon. As part of the subscription, the user would receive a small, round device with buttons to control the device and the LED screen in the center.

It’s difficult to say whether this is a good decision and whether this device is actually needed. More and more cars are equipped with a radio with a Bluetooth module and the connection of a smartphone to the car radio takes a few seconds. For now, however, this is pure speculation, but the first pictures of the device have already appeared, which could indicate that the work on the device is already far advanced.

 

Sources:

https://www.theverge.com/circuitbreaker/2018/4/6/17207452/spotify-car-music-player-hardware-leak

https://www.forbes.com/sites/davidphelan/2018/04/07/hey-spotify-streaming-giant-rumored-to-launch-4g-smart-music-player-for-the-car/#1af95f342fe7

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3 April 2018
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Spotify’s bizarre IPO

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The stock exchange debut of Spotify – the largest music streaming service will be coming soon. However, this is not a normal Initial Public Offering (IPO), in which the founders or major shareholders decide to sell some part of the shares and let the company go public. Instead, Spotify will let the minority shareholders or investors who currently hold company shares sell their stake, the ones who could not get rid of them earlier. Generally speaking, this will not be a classic IPO, because Spotify as a company will not sell its shares, but minor investors will.

This will be the next big stock exchange debut of the tech giant after Snapchat company that went public in 2017. What is the reason for this debut? At least a few. Until now Spotify was a private company, which did not have to provide financial data, and thus the value of the company was unknown. After the debut, the market will verify the company’s financial data and evaluate it, so that existing shareholders get to know the true value of the company and will be able to withdraw from this investment (with profit or loss).

CEO – Daniel Ek during Spotify’s investor day in NYC

Various analysts have prepared different company valuations. The biggest ones are talking about $ 40 billion, which is very strange considering that Spotify generates huge financial losses every year and the founders themselves admit that it will be possible to generate profit only after achieving the effect of scale. Today, Spotify has around 70 million paid subscribers all over the world and it is not enough for the company to generate profit. Daniel Ek co-founder and CEO, calms down “Spotify has never been a normal kind of company … our focus is on the initial splash. Instead, we will be working on trying to build, plan, and imagine for the long term “.

On the other hand, existing investors believe in the company and do not plan to withdraw from the investment. Mitchell Green, the founder of Lead Edge Capital, one of the first investors of Spotify says that “Bulls on Wall Street think Spotify to generate $ 2 billion in operating profit in a few years.” Spotify founders Daniel Ek and Martin Lorentzon hold a total of 40% of the company’s shares and over 80% of votes at the general meeting of the company, which means that they are still in full power over the company.

 

Sources:

http://money.cnn.com/2018/04/02/investing/spotify-investor-ipo-lead-edge-capital/index.html

What to expect when Spotify goes public Tuesday

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23 November 2015
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Apple Music and Spotify has a competitor – YouTube Music

Reading Time: < 1 minuteThe popular video hosting has decided to withdraw one of its functions in a single application. YouTube Music is designed for streaming clips, holds licenses for more than 30 million songs (like the Apple Music or Spotify) and is able to search for music by artist, album or title. Currently the application is only available in the United States.

YouTube Music is available for free, but there is also a paid subscription, which gives advantages. October 28 in the United States there was a pay version of YouTube with the prefix in the name Red. It costs $ 9.99, and for users of iOS – $ 12,99. The presence of a paid subscription YouTube Red allows you to store music in a new offline YouTube Music, disables ads and provides an opportunity to listen to the tracks in minimized mode.

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