Creation of unique content is not a new thing for the company Apple, which has already managed to create from scratch the radio Beats 1 and from time to time shot some videos for the musicians to broadcast exclusively in their Apple Music. However, according to recent reports, it is just the beginning and Apple TV is o its way to come out.
According to the report Apple has been speaking with TV studios and producers to create new TV shows that will be offered exclusively to iTunes users. It’s also said that these shows might be included in some kind of a TV offering that Apple is likely to unveil later this year in September.
As the ”The Street” reports, currently Apple is the initial stage of negotiations with the representatives of Hollywood production about possible cooperation to create unique content. Presumably it comes to their own series and TV shows that will form the basis of its own subscription television service operating on the principle of Apple Music.
I believe that it can be a real good move and there are some successful examples of such initiatives which we all know – Amazon and Netflix, which for a long time were simple distributors of content, began to produce the shows themselves, that brought them great success. It could be easily possible that after a while we watch series issued in the Apple studio.