The new function aimed at Spotify will allow us to slightly broaden our musical tastes. All thanks to our friends from the platform.
How music sharing options look like now?
Thinking about what Spotify can offer today, we can mention social media integration. It is a popular feature that enables users to connect their Spotify accounts to their Facebook and Twitter profiles. That lets them access their friends’ favorite music and playlists and share their choices with others as well. Individuals can create, share, and edit playlists with other listeners. If users want recommendations, they can integrate their system with Last.fm, an application that provides music recommendations based on listening history. However, this is an external application that does not belong to Spotify. You can also view a Friend Activity ticker of songs your Facebook friends are currently listening to on the desktop app. You can search for specific users and follow them or view playlists they’ve made public too. Spotify doesn’t promote user search much anyway.
Why Spotify need a change?
Sharing playlists on Spotify is not a problem, but when it comes to speeding up the entire algorithm, things get complicated quickly. If we listen to music in a random way, it is known that Spotify will not start sending us recommendations based on it. If that were the case, playlists created using algorithms would not suit certain user’s tastes. Social sharing has never been the main priority for Spotify. The Activity Feed, which shows what your friends are currently listening to, is limited to the desktop version of Spotify. The in-app messenger for sharing music was nixed in favor of letting users share songs on social media or on their Instagram Stories. Apparently, that was a mistake as far as we know that Tastebuds is coming.
But what will Tastebuds really give us?
As the information on the site is telling: Tastebuds will let your friends discover music that you trust. This description appears in the tab that has not yet been launched, but the developers have already sewn it in the application – in the left column, next to the Home Page, Browse and Radio. The prototype feature was discovered in the web version of Spotify by reverse engineering sorceress Jane Manchun Wong. She gave some more details on how it works. By tapping on the pen icon, users can view information about what their friends have been playing most. Then, they can easily listen along or add songs to their own library.
It remains to wait for deployment
When will the new feature come into effect? There is no official information about it. A Spotify spokesperson confirms that they are always testing new products and experiences, but have no further news to share with the audience. For now, anyone can access a non-functioning landing page for the feature at https://open.spotify.com/tastebuds. Tastebuds could be a rebranded version of the Friends Weekly playlist that was discovered in May 2019. Whatever it may be, the test could be a sign of more social listening features to come.
Social is a huge but under-tapped opportunity for Spotify. Social recommendations could get users listening to Spotify for longer. While competitors like Apple Music or YouTube might offer similar music catalogs, users won’t stray from Spotify if they become addicted to social discovery through Tastebuds.
Do you think Tastebuds is just what Spotify needs? Maybe something else would make the application more user-friendly? Share your opinion.