Category Archives: Sharing economy

5 November 2024
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Apps, Business, Sharing economy

Mark Zuckerberg’s Transformation: A Lesson in Crisis Management, Brand Rejuvenation, and the Power of Perception

Reading Time: 3 minutes

Mark Zuckerberg, once one of the most admired figures in Silicon Valley, has recently experienced an image transformation. His journey has been marked by both corporate successes and missteps, with intense public scrutiny over Meta’s data privacy issues and unmet expectations for the Metaverse. Recently, he has taken steps to revamp his personal image—appearing more dynamic and publicly engaged. But how effective is this makeover, and does it go deep enough to address Meta’s underlying challenges?

Zuckerberg’s Corporate Crisis: Public Image Meets Reality

Zuckerberg’s troubles began with the fallout from the Cambridge Analytica scandal, a pivotal moment when Facebook was forced to acknowledge its data privacy issues. The scandal raised serious ethical questions and exposed weaknesses in Facebook’s governance. Later, Meta’s decision to bet heavily on the Metaverse compounded these issues, leaving investors skeptical as revenue projections fell short and the public struggled to see the platform’s immediate value.

These controversies cast Zuckerberg as a leader disconnected from his audiences’ needs, often perceived as more focused on technological breakthroughs than social consequences. This alienation became a larger branding issue that not only impacted Meta’s bottom line but also made it difficult for Zuckerberg to rebuild credibility without more transparent engagement.

Rebranding in the Making: The New Zuckerberg

In recent years, Zuckerberg’s visible transformation has drawn attention. His enhanced, more athletic appearance and a fresh approach to public engagement suggest a rebranding effort that could be aimed at appealing to younger demographics and rebuilding Meta’s image. Some observers see this as an authentic move toward change; others view it as a calculated PR tactic aimed at making him seem more relatable.

However, a significant question lingers: can a personal rebrand repair the trust issues that Meta and Zuckerberg have accumulated over time? While a shift in image can attract new attention, critics argue that these efforts remain superficial if not accompanied by deeper adjustments in Meta’s ethical practices and strategic goals. The “new” Zuckerberg, though refreshed, must still contend with unresolved issues that damaged Meta’s reputation in the first place.

Leadership Lessons: Authenticity and Substance Over Surface

Zuckerberg’s experience illustrates a critical lesson in leadership and crisis management: an updated image alone cannot solve a company’s structural problems. Leaders who seek to build trust with their audiences must focus on real, substantive change rather than appearance alone. Authenticity matters, and for a leader who has long been seen as reserved, this is especially important.

Zuckerberg’s rebranding highlights the challenges of public perception in leadership. To be effective, transformation must extend beyond the leader’s image and be mirrored in the company’s values and operations. The current skepticism surrounding his rebranding suggests that Meta may need to communicate these values more clearly, consistently demonstrating ethical commitment in a way that goes beyond the leader’s public persona.

Conclusion: Can Zuckerberg’s Transformation Rebuild Trust?

As Zuckerberg continues this rebranding journey, the central test will be whether it translates into meaningful change for Meta. If this transformation reflects a genuine shift in leadership philosophy, it may help restore Meta’s credibility. But for a lasting impact, Zuckerberg’s new persona must be part of a broader strategy that addresses Meta’s past missteps, actively showing audiences that Meta values transparency and responsibility.

For tech leaders, Zuckerberg’s experience underscores that rebranding requires more than just a new look—it demands authentic, visible changes in how a company operates. The tech world, ever wary of image-driven fixes, increasingly values substance over style. Zuckerberg’s story serves as both a cautionary tale and a powerful example of the challenges in rebuilding a brand’s reputation in today’s tech landscape.

Sources :

https://fortune.com/2022/09/12/mark-zuckerberg-three-key-traits-of-bad-boss-says-harvard-fellow-bill-george/

techcrunch.com/2024/05/16/mark-zuckerbergs-makeover-midlife-crisis-or-carefully-crafted-rebrand/

https://sdante.medium.com/mark-zuckerberg-from-detached-techie-to-silicon-bro-a-case-study-for-personifying-a-rebrand-682db941633c

https://www.gq-magazine.co.uk/article/mark-zuckerberg-glow-up-2024

https://www.npr.org/2022/10/27/1131705422/facebook-meta-earnings-stock-price-fall-metaverse

https://www.nytimes.com/2018/04/04/us/politics/cambridge-analytica-scandal-fallout.html

https://www.cnbc.com/2022/09/12/harvard-expert-mark-zuckerberg-is-continuing-to-derail-facebook.html


https://www.washingtonexaminer.com/policy/technology/3145745/real-reason-behind-zuckerberg-physical-political-changes/

Cover photo (creative commons): https://commons.wikimedia.org/wiki/File:Mark_Zuckerberg_TechCrunch_2012.jpg

Written with the help of Meta llama 3.2

26 October 2024
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AI, Business, Sharing economy

The AI takeover: Will Artificial Intelligence replace human jobs, or will we create a powerful partnership?

Reading Time: 4 minutes

With the rapid advancement of artificial intelligence, the debate about AI replacing human jobs is everywhere. Many worry about AI’s potential to disrupt traditional roles, automating tasks that once relied solely on human labor. But the future may not be as binary as “AI vs. Humans.” In fact, those who work take advantage of AI, blending human intuition with machine efficiency, are proving more productive and capable than humans or AI alone. This isn’t just speculation; as Kevin Kelly, founding executive editor of Wired, insightfully noted, “humans using AI will always be better than AI alone.” And as AI continues to evolve, Kelly links its current state to that of a two-year-old child, filled with potential but still requiring guidance, ethical direction, and careful regulation.

The Fear: Will AI Take Over Human Jobs?
The prospect of AI replacing human jobs is grounded in reality. Automation driven by AI has already transformed fields like manufacturing, transportation, and customer service. For example, AI-driven customer service bots can answer queries, resolve issues, and even recommend products 24/7, making certain customer support roles obsolete. The same goes for warehouse automation in companies like Amazon, where robots handle tasks that used to require human labor. Studies suggest that up to 30% of jobs could be automated within the next decade, especially those that are repetitive and predictable. However, historical trends show that while technology does replace some jobs, it also creates new opportunities. AI could drive similar shifts, generating demand for new roles like AI trainers, machine-learning auditors, and even ethical AI consultants. Instead of fearing a total takeover, we can ask how AI will transform the nature of work and how humans can best adapt to these changes.

Human-AI Collaboration: More Than the Sum of Its Parts
According to Kevin Kelly, the real power lies in human-AI collaboration. Humans who leverage AI for problem-solving, creativity, and decision-making become more efficient and innovative than if they—or the AI—worked independently. AI excels at processing vast amounts of data, identifying patterns, and executing specific tasks with precision. Humans, on the other hand, bring context, creativity, and ethical judgment to the table. By combining these strengths, we can achieve outcomes neither could accomplish alone. Take, for example, the medical field. AI can analyze thousands of medical images and highlight anomalies far faster than a human could. Yet, it requires a doctor’s expertise to interpret those results within the context of a patient’s unique history. This combination leads to a more accurate and timely diagnosis, benefiting from the speed of AI and the experience of the human doctor. This approach, often referred to as “augmented intelligence,” allows us to use AI as a tool that enhances our capabilities rather than replaces them. As AI develops, roles across industries—from finance to journalism—are benefiting from this collaboration, where humans can work smarter, using AI to support and augment their skills.

Masters&Robots: Future-Focused Tech & AI Conference

AI as a “Two-Year-Old”: Why We Need Regulations and Ethical Guidance
Kevin Kelly’s analogy of AI as a two-year-old child is insightful. Today’s AI systems are capable but far from mature; they can process information and perform tasks but lack an understanding of ethics, empathy, or social responsibility. Just as a young child must be taught right from wrong, AI must be guided by regulations and ethical standards to ensure that it develops in a way that aligns with human values. Without clear ethical frameworks, AI has the potential to amplify bias, invade privacy, or make decisions without considering the broader impact on society. Imagine a two-year-old left unsupervised in a complex, adult world; the results could be disastrous. In the same way, unregulated AI could have unintended consequences, affecting everything from privacy rights to security protocols. To manage AI’s growth responsibly, we must establish regulatory structures that shape AI’s development and guide its use. Ethical guidelines and safety protocols are essential, especially for high-stakes applications like healthcare, criminal justice, and finance. Governments and companies are beginning to address this need. For instance, the European Union’s proposed AI Act would classify AI systems by risk and impose strict requirements on applications that impact human rights and safety. By “raising” AI responsibly, we can harness its potential while mitigating its risks.

Shaping a Future with AI: Collaboration Over Replacement
The future of work with AI will likely focus less on replacement and more on collaboration. Those who learn to use AI to augment their skills will find themselves well-positioned for success in this new era, where technology amplifies human capability instead of supplanting it. The key to a balanced future lies in how we choose to manage AI’s growth, ensuring that it remains a powerful collaborator rather than an unchecked force. As we navigate this journey, we must approach AI with the same care and guidance we would offer a growing child. By developing ethical frameworks and regulatory guidelines, we can ensure AI matures into a tool that not only complements human efforts but also respects human values. If we do it right, AI can be a transformative force, amplifying human productivity and creativity, while fostering a more innovative, collaborative, and responsible future. “You will NOT be replaced by an AI, but you may be replaced by a human who uses AI”- Kevin Kelly.

Sources:
Masters & Robots – https://mastersandrobots.tech/home-pl/
WIRED – https://www.wired.com/
Made with use of Chat GPT

24 January 2024
4 Comments
AI, Business, Sharing economy

A new vision of culture: artificial intelligence opens up new horizons for people, presenting exhibitions in an unusual way

Reading Time: 2 minutes

As for me , it is crucial to have soft and hard skills for work, especially for such position as a qualified manager. A successful person in business must also develop in various areas in order to be able to cope with various problems, be flexible and interesting to others. I love discovering different cultures and visiting museums because it opens up your horizons and can definitely bring new ideas for projects or just give some extra exciting insights. Fortunately, today artificial intelligence helps us a lot to quickly reduce unnecessary things and at the same time increase or even improve our free time. One example of AI in action is the Melt Museum in Warsaw. Sounds nice, isn’t it?

Melt Immersive was designed by Kuba Matyk and Kamila Stashchyshyn, a duo of creators and directors recognized in the NewEurope100 ranking of the most innovative creators in Europe. Melt Museum is a place in Warsaw, where instead of ordinary exhibits, visitors will find more than a dozen rooms filled with new technologies, thanks to which they can immerse themselves in a virtual world that stimulates all the senses.The creators of the museum present exhibitions in an unusual and definitely exciting way, allowing people to immerse themselves in the world and explore new sensations. Now you have a great opportunity to visit a new exhibition – “Artificial Dreams”, which allows people to discover the connection between AI and humanity. From my point of view, this is a relevant topic right now that can give to all of us a new way of thinking. Also, the relationship between humanity and artificial intelligence is definitely a topic that we continue to explore, but if we can understand it as fully as possible early on, we will definitely benefit in the future.

Conclusion: It is extremely important to develop yourself and maintain a high level of cultural studies by following new technologies and events that are happening both in the digital world and in real life. Museums are definitely something that each of us should visit, not only to get an exciting experience, but also to see the world in an undeniably exciting way. Thanks to artificial intelligence, this is possible now in the 21st century in interactive astonishing method, and even excessive use of artificial intelligence can harm your environment, in general, it is like a breath of fresh air that opens up many possibilities in various areas of life.

Sources :

1)https://www.whitemad.pl/en/melt-museum-in-warsaw-has-opened-it-is-a-centre-for-immersive-art/

2)https://meltmuseum.com/en/about-creators/ – site , where you can purchase a ticket

3)https://architecturaldigest.pl/melt-museum-warszawa-otwarto-pierwsze-w-polsce-centrum-sztuki-immersyjnej/

4)https://www.google.com/search?client=opera&sca_esv=600840769&sxsrf=ACQVn0_APy276G3C4KLcUizgPUE7IzUFPQ:1706052998396&q=melt+museum&tbm=isch&source=lnms&sa=X&ved=2ahUKEwidwr_X1vSDAxUhHRAIHTnyCrMQ0pQJegQIFhAB&biw=1458&bih=830&dpr=2#imgrc=Vynx_YJ5jX-o0M&imgdii=YjxDrmhmFT1dyM – picture

5)https://goingapp.pl/more/melt-museum-artificial-dreams-warszawa-bilety/

15 January 2024
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AI, Apps, Bez kategorii, Business, Open Source, Programming languages, Security, Sharing economy, Software

CRYTOGEDON

Reading Time: 5 minutes

INTRODUCTION

Crypto assets are no longer on the fringe of the financial system.

The market value of these novel assets rose to nearly $3 trillion in November from $620 billion in 2017, on soaring popularity among retail and institutional investors alike, despite high volatility. This week, the combined market capitalisation had retreated to about $2 trillion, representing an almost four-fold increase since 2017.

Amid greater adoption, the correlation of crypto assets with traditional holdings like stocks has increased significantly, which limits their perceived risk diversification benefits and raises the risk of contagion across financial markets.

The stronger association between crypto and equities is also apparent in emerging market economies, several of which have led the way in crypto-asset adoption between returns on the MSCI emerging markets index and Bitcoin was 0.34 in 2020–21, a 17-fold increase from the preceding years.

Stronger correlations suggest that Bitcoin has been acting as a risky asset. Its correlation with stocks has turned higher than that between stocks and other assets such as gold, investment grade bonds, and major currencies, pointing to limited risk diversification benefits in contrast to what was initially perceived.

Crypto assets have experienced tremendous growth over the past two decades, with the number of coins increasing from just Bitcoin in 2009 to over 5,000 currently, and reaching a total market capitalization of over USD 3 trillion towards the end of 2021. However, this growth has been accompanied by significant volatility, with most crypto coins going through several cycles of rapid growth followed by dramatic collapses. This is reminiscent of other periods in financial history in which private forms of money have proliferated in the absence of adequate government regulation, leading to frequent financial crises (such as in the US during the “Free Banking Era” of 1837–1863).

The rapid ascent of crypto assets, coupled with their increasing mainstream adoption, has generated concerns among policymakers and regulators, who are mindful about the potential contagion risks to other financial markets as well as the broader macro-financial. Crypto asset markets can both act as a source of shocks or as amplifiers of overall market volatility, thereby having the potential to have significant implications for financial stability. Consequently, policymakers face an imperative to enhance their comprehension of the interconnections between crypto assets and financial markets, enabling them to devise regulatory frameworks that effectively counteract the potential adverse consequences of crypto assets on financial stability.

The complex and rapidly evolving nature of the crypto market pose challenges for regulators in effectively assessing and addressing associated risks. Crypto assets encompass a wide range of technological attributes and features, serving means of payment, to store of value, speculative asset, support for smart contracts, fundraising, asset transfer, decentralized finance, privacy, digital identity, governance, among others. However, their relationship with traditional financial assets, particularly in terms of diversification potential, remains a subject of debate. While substantial research has investigated the nature, direction and intensity of linkages between crypto assets and crypto assets and other financial assets, the findings are still relatively inconclusive and paint a complex picture of interdependencies.

The multifaceted interaction channels between crypto assets and financial markets may make it challenging to assess the relationship, while it may also have changed over time.

On the one hand, a “fight-to-safety channel” would suggest that investors may allocate their funds into crypto assets during periods of economic uncertainty or market stress if cryptos are perceived as safer and offering a good hedge to certain financial assets. Crypto assets can thus provide diversification benefits if their correlation with certain classes of traditional assets is low. However, their tendency for high volatility raises important concerns. Another potential channel is the “speculative demand channel”, which would suggest that demand for crypto assets may increase during times of high financial market risk appetite, as cryptos offer the potential for high returns due to their volatility. Further channels could be related to market liquidity and to information spillovers or investor sentiment, which can lead to additional comovement between various classes of financial assets and crypto markets.

This dataset consists of the daily closing price of the five largest crypto assets by market capitalization namely Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Binance (BNB), and Tether (USDT) as of December 31st, 2021. The stock market is captured by the US S&P500 index, and we also include the Brent oil price, as well as the 10-year U.S. treasury bill as control variables to account for the possible impact of variations in commodity prices and financial condition on asset prices. The US S&P500 tracks the performance of 500 large companies in leading industries and represents a broad cross-section of the U.S. economy and is widely considered representative of the overall stock market . Tether (USDT) is a stable coin used in this study to provide insight into the inflow and outflow of funds in the market and as a tool for hedging against the volatility of the crypto market. For this reason, the USDT is likely to be more sensitive to the movement of price in the crypto market. presents a time series plot of the sampled variables. The daily datasets are in U.S. dollar currency and span from the period January 2018 to December 2021, excluding non-trading days for uniformity. Data on cryptocurrencies (Bitcoin, Ethereum, Ripple, Binance, and Tether) were retrieved from Yahoo Finance, whereas data on Brent oil, and U.S. 10-year treasury bills were retrieved from the U.S. Federal Reserve Bank of St. Louis. Additionally, the U.S. S&P500 was retrieved from Investing market indices. The baseline specification of this study considers the S&P500 index as an endogenous variable whereas cryptocurrencies and the control variables are used as dependent variables.

The increased and sizeable co-movement and spillovers between crypto and equity markets indicate a growing interconnectedness between the two asset classes that permits the transmission of shocks that can destabilise financial markets.

CONCLUSION

This analysis suggests that crypto assets are no longer on the fringe of the financial system, IMF said.

The market value of these novel assets rose to nearly $3 trillion in November from $620 billion in 2017, on soaring popularity among retail and institutional investors alike, despite high volatility. This week, the combined market capitalization had retreated to about $2 trillion, still representing an almost four-fold increase since 2017.

Amid greater adoption, the correlation of crypto assets with traditional holdings like stocks has increased significantly, which limits their perceived risk diversification benefits and raises the risk of contagion across financial markets, according to new IMF research.

By- Shannul Mawlong 50401

AI Sources: chat gpt 4

Other sources: https://www.business-standard.com/article/markets/crypto-prices-moving-in-sync-with-stocks-posing-systemic-risks-122011200477_1.html

IMF says crypto prices correlation with stocks poses new risks to financial stability

https://www.sciencedirect.com/science/article/pii/S2405844023033868https://www.elibrary.imf.org/viewhttps://www.imf.org/en/Blogs/Articles/2022/01/11/crypto-prices-move-more-in-sync-with-stocks-posing-new-risksjournals/001/2023/213/article-A001-en.xml

9 January 2024
4 Comments
AI, Business, Sharing economy

The future of digital advertising : pros and cons

Reading Time: 2 minutes

In order to successfully run a company, you need to follow certain rules, one of the main ones providing a successful marketing company. In today’s technological world, advertising plays a crucial role in a successful business. People spend more than 2 hours a day on social media, having fun and finding something that really catches their attention. Fortunately or not, only companies with the highest quality advertising will definitely win and only from them customers will buy products in the future. One of the best examples of a quality marketing company is Jacquemus. Their AI-powered ads deserve a lot of attention. According to Fly High Media: “The brand used CGI to create 3D campaigns that look real. Their CGI campaigns are causing heated conversations on social media, with people questioning whether it’s real. This leads to engagement, a lot of attention and, as a result, increased reach”. However, the biggest question today is what to expect from business advertising in the future? Actually, I have some answers for you).

First of all, we will see an unequivocal increase in the role of influencers in the purchase of certain goods. Today, social networks have already become a powerful tool for influencing human consciousness. Secondly, context will be undoubtedly very important in the future for a successful marketing company, as well as famous people who represent products. In addition, with the demand of entrepreneurs to attract a larger audience, the job market is expanding, adding new professions such as social media specialists or advertising creators, allowing people earn more money and, as a result, live better and happier lives.

Conclusion: technology plays a crucial role in a marketing company. We all need to continue to learn how to use it properly in order to be able to run a successful business that appeals to customers eyes. Despite this, of course, there are disadvantages, such as a lot of competition , lack of privacy  in the digital world. To keep abreast of new opportunities in the digitalization, you need to always keep your finger on the pulse. In any case, if your business stands out from the rest with quality marketing company – it will definitely differ among others and always will have a lot of customers!

Sources :

1)https://www.bing.com/images/search?v – IMAGE

2)https://www.flyhighmedia.co.uk/marketing-in-luxury-fashion-the-jacquemus-way/

3)https://2stallions.com/blog/digital-advertising-trends/

4)https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/12/13/looking-toward-the-future-of-advertising/?sh=4a990bc73c87

5)https://www.simplilearn.com/the-scope-of-digital-marketing-article

2 January 2024
1 Comment
AI, Blockchain, Business, Devices, Open Source, Sharing economy

Cryptocurrency’s Dark Side: Money Laundering and Other Criminal Activities

Reading Time: 3 minutes

Cryptocurrency’s Dark Side:

Cryptocurrency has become increasingly popular in recent years, but its anonymous nature and ease of use have also made it a prime target for criminals. Money laundering, drug trafficking, and terrorist financing are just a few of the illicit activities that cryptocurrency has been used to facilitate.

One of the biggest challenges in combating cryptocurrency-related crime is the difficulty of tracing transactions. Unlike traditional financial transactions, cryptocurrency transactions are not subject to the same regulatory oversight. This makes it difficult for law enforcement to track down criminals and recover stolen funds. Another challenge is the international nature of cryptocurrency transactions. Criminals can easily transfer cryptocurrency across borders, making it difficult for law enforcement to jurisdictionally investigate and prosecute crimes.

Despite these challenges, there are a number of steps that can be taken to address the use of cryptocurrency for criminal purposes. One important step is to increase regulation of the cryptocurrency industry. This would help to increase transparency and make it more difficult for criminals to use cryptocurrency anonymously. Another important step is to improve international cooperation in investigating and prosecuting cryptocurrency-related crimes. Law enforcement agencies need to be able to share information and coordinate their efforts across borders in order to effectively combat this type of crime.

Market Manipulation

Cryptocurrency markets are highly susceptible to manipulation. This is due in part to the lack of regulation and the relatively small size of the cryptocurrency market.

One common form of market manipulation is wash trading. Wash trading is when an insider buys and sells the same cryptocurrency at the same time in order to create artificial trading volume. This can make the cryptocurrency appear more popular and valuable than it actually is.

Another common form of market manipulation is front-running. Front-running is when an insider uses their knowledge of upcoming trades to place their own trades ahead of time. This allows them to profit from the price movements that they have created.

Market manipulation can have a significant impact on investors. When investors are misled into believing that a cryptocurrency is more valuable than it actually is, they may be more likely to invest in it. This can lead to significant losses when the price of the cryptocurrency eventually falls.

There are a number of steps that can be taken to address market manipulation in the cryptocurrency market. One important step is to increase regulation. Regulation would help to increase transparency and make it more difficult for insiders to manipulate the market.

Another important step is to educate investors about the risks of market manipulation. Investors need to be aware of the different ways in which the market can be manipulated and how to protect themselves from becoming victims.

Investment Risks

Cryptocurrency is a very risky investment. Cryptocurrencies are volatile and unregulated, which means that their prices can fluctuate wildly. This makes them a poor choice for investors who are not comfortable with a high degree of risk.

In addition, cryptocurrency exchanges have been hacked on numerous occasions, resulting in the theft of millions of dollars worth of cryptocurrency. Investors also face the risk of losing their cryptocurrency if they forget their private keys or if their wallets are compromised.

Another risk associated with cryptocurrency investment is the potential for fraud. There have been a number of cases of cryptocurrency scams and Ponzi schemes. Investors need to be careful and do their research before investing in any cryptocurrency.

Environmental Impact

Cryptocurrency mining is a very energy-intensive process. In 2021, the Bitcoin network consumed more electricity than the entire country of Argentina. This is a major environmental concern, as it contributes to climate change.

In addition, cryptocurrency mining often takes place in countries with cheap electricity and lax environmental regulations. This can lead to environmental damage, such as air pollution and water contamination.

There are a number of ways to reduce the environmental impact of cryptocurrency mining. One way is to use renewable energy sources to power mining operations. Another way is to develop more efficient mining hardware.

Regulatory Challenges

Cryptocurrency is still a relatively new asset class, and there is no clear regulatory framework in place. This makes it difficult for investors to protect themselves from fraud and other abuses.

In addition, the lack of regulation makes it difficult for law enforcement to track down and prosecute criminals who use cryptocurrency.

There are a number of regulatory challenges that need to be addressed in order to create a more stable and secure cryptocurrency market. One challenge is to develop clear regulations that protect investors and prevent fraud. Another challenge is to develop international regulations that coordinate the oversight of cryptocurrency markets across borders.

Conclusion

Cryptocurrency has the potential to revolutionize the financial system, but it is important to be aware of the dark side of cryptocurrency before investing. Investors should carefully consider their risk tolerance and investment goals before making any decisions.

https://crypto.news/various-crypto-scams-cost-users-over-32m-in-october/

https://www.electronicpaymentsinternational.com/news/signal-cryptos-dark-side-is-back-in-the-news-how-bad-is-it-really/?cf-view

https://www.coindesk.com/consensus-magazine/2023/10/20/unraveling-the-dark-side-of-crypto/

https://cryptopotato.com/dark-side-of-crypto-etf-approval-unveiling-the-hidden-risks-and-challenges-for-markets-and-investors/

https://www.financemagnates.com/cryptocurrency/education-centre/the-dark-side-of-the-blockchain/

Engine Used: DeepAI

Tagged , , , , ,
22 December 2023
4 Comments
Business, Sharing economy

The Power of Digital Echo Chambers: How Online Recommendations Shape Our Perspectives

Reading Time: 4 minutes

In the digital age, the way we perceive the world and consume information is increasingly influenced by algorithms that curate content tailored to our preferences. One prominent aspect of this algorithmic influence is the recommendation engines on platforms like Amazon, Netflix, and various social media channels. These algorithms not only suggest products, movies, or books but, perhaps more significantly, play a crucial role in shaping our thoughts and outlook on various subjects.

The Echo Chamber Effect

Consider the ubiquitous book recommendations on Amazon. When the platform suggests titles based on your past purchases and browsing history, it creates a personalized bubble of content. While the intention is to enhance user experience and offer relevant suggestions, the consequence is the formation of a digital echo chamber. Users are exposed to a limited range of ideas and perspectives, reinforcing pre-existing beliefs and preferences. Over time, this can lead to a narrowing of viewpoints and a subtle entrenchment in a particular ideological space.

AMAZON

A recent study by AI Forensics and Check First, as highlighted in Le Monde, delves into the intricate workings of Amazon’s recommendation algorithm, revealing its not only profound influence on book sales but also its role in shaping public discourse. The researchers emphasize that Amazon’s algorithm not only promotes misleading books on critical societal topics such as health, immigration, climate change, and gender but also ensnares users in these narratives. The study, focused on the French and Belgian versions of Amazon’s bookstore, discloses that for 71.7% of Amazon France’s search results with the term “Covid,” associated queries contain books from authors known for spreading misinformation. With 181 million users in the European Union alone, the potential impact of such risks raises disproportionate concerns. This revelation underscores the critical need for a nuanced understanding of recommendation algorithms, especially considering their ability to shape perspectives and opinions in an increasingly interconnected world.

The Influence of Social Validation

The power of recommendations extends beyond algorithms. Influencer marketing, a thriving phenomenon in the digital realm, amplifies the impact of suggestions. Companies strategically partner with influencers whose opinions hold sway over their followers. These influencers, whether in the realm of beauty, fashion, or technology, effectively become tastemakers. When an influencer endorses a product or idea, their audience often perceives it as a form of social validation. This creates a ripple effect, with followers adopting the recommended products or viewpoints as a means of aligning with their chosen influencer’s identity.

Influencer Marketing

Take, for instance, the fashion industry, where influencers on platforms like Instagram and YouTube play a pivotal role. When a popular fashion influencer raves about a particular product, their audience is likely to trust the recommendation and buy it. This not only drives sales for the brand but also establishes a collective perception of the product’s efficacy within the influencer’s community.

FASHION NOVA 

Fashion Nova, a popular fast-fashion retailer based in Los Angeles, has become known for its strategic and successful use of influencer marketing. The brand collaborates with a wide range of influencers, including celebrities, social media personalities, and fashion bloggers, to promote and showcase their clothing products.

One of Fashion Nova’s notable collaborations was with Cardi B, a Grammy-winning rapper and influential figure in the fashion world. Cardi B, known for her bold and trendy style, frequently wears Fashion Nova outfits and shares them with her massive following on Instagram. Her authentic and enthusiastic endorsement of Fashion Nova has played a significant role in driving the brand’s popularity and sales.

In addition to collaborating with influencers, Fashion Nova actively encourages their customers to become micro-influencers by tagging the brand in their outfit posts and using specific hashtags. This approach not only fosters a sense of community but also amplifies the brand’s reach and social proof. It allows potential customers to see real people wearing and enjoying Fashion Nova clothing, influencing their perception and desire to engage with the brand.

NIKE X JAMES LEBRON

Nike’s collaboration with basketball superstar LeBron James exemplifies the power of online recommendations and influencer marketing. By partnering with James, Nike focused on his popularity and influence to shape consumer perspectives and drive sales. Through advertisements and engaging campaigns, Nike positioned their basketball shoe line as the ultimate choice for fans and aspiring players, utilizing James’ endorsement as a seal of approval. This collaboration extended to digital platforms, leveraging James’ massive following to amplify brand messaging and spark desire for Nike’s products. The success of this partnership demonstrates the transformative impact that strategic influencer collaborations can have on consumer behavior, highlighting the significance of online recommendations and influencer marketing in shaping perspectives and enhancing brand influence.

Breaking the Echo Chamber

While recommendations and influencer marketing undoubtedly play a substantial role in shaping our perspectives, it’s essential to recognize the potential pitfalls of these digital echo chambers. Actively seeking diverse sources of information, engaging with content outside our comfort zones, and being aware of the algorithms at play can help break free from the confines of personalized recommendations.

Conclusion

In our digital journey, we must be aware of the influence that recommendations and influencer marketing can have on our thoughts and perceptions. By delving into the intricacies of these algorithms and their impact, we can approach digital content with discernment and cultivate a more open-minded perspective in our ever-connected world. 

Sources

https://www.lemonde.fr/pixels/article/2023/12/11/dans-la-librairie-d-amazon-les-algorithmes-faconnent-les-ventes-mais-aussi-le-discours-public_6205183_4408996.html

https://www.andyhtu.com/post/fashionnova-how-a-marketing-strategy-became-an-instagram-powerhouse

https://edu.gcfglobal.org/en/digital-media-literacy/what-is-an-echo-chamber/1/

https://www.bbc.co.uk/bitesize/articles/zbwkbqt

The LeBron XX: The King, Marketing, Social Media and Self-Awareness

copy.ai

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19 December 2023
2 Comments
Business, Open Source, Sharing economy

R(US-K)RAINE- DOOMSDAY OR MAYDAY FOR THE ECONOMY?

Reading Time: 4 minutes

Introduction:

The global economy’s gradual recovery from both the pandemic and Russia’s invasion of Ukraine remains on track. China’s reopened economy is rebounding strongly. Supply chain disruptions are unwinding, while dislocations to energy and food markets caused by the war are receding. Simultaneously, the massive and synchronized tightening of monetary policy by most central banks should start to bear fruit, with inflation moving back towards targets.

The global markets experienced immediate and significant impacts due to the Russia-Ukraine war. The surge in energy prices, triggered by the commencement of the conflict, directly affected both consumers and industries with energy-intensive operations. This impact was particularly pronounced for nations heavily reliant on energy imports from Russia. Furthermore, the escalation in energy prices exacerbated an already challenging inflation situation, partly stemming from the expansive fiscal and monetary measures implemented during the peak of the COVID-19 crisis.

Although markets have exhibited some recovery since the invasion of Ukraine on Feb. 24, 2022, considerable uncertainties persist. Looking ahead, we anticipate that inflation, economic growth, and the efficacy of monetary policy will play pivotal roles in shaping market dynamics. However, various fundamental factors will also come into play. A thorough understanding of the performance over the past year can equip investors with valuable insights to analyze potential risks and opportunities in 2023.

Equity markets displayed considerable volatility and delivered some unexpected outcomes in the aftermath of the Russian invasion, marking a turbulent year for global financial markets. The conflict triggered notable economic and investment consequences, including the departure of major multinational corporations from Russia and the removal of Russian companies from the MSCI Emerging Markets Index.

Contrary to initial concerns, European equity markets performed better than anticipated, concluding the one-year period with a 2% increase when measured in local currency. However, the strengthening of the U.S. dollar against major European currencies tempered the MSCI Europe Index’s USD returns to 3% for international investors. Despite this, there was considerable variability in returns among European countries. Nations with geographical proximity to the conflict zone and gas dependency on Russia, such as Hungary, Poland, and Germany, experienced significant negative returns. In contrast, the U.K. demonstrated resilience, finishing the year strongly despite grappling with challenges posed by energy-price inflation.

Concerns about the risk of an uncontrolled wage-price spiral do not seem justified at this juncture. Nominal wage gains are trailing behind price increases, indicating a decline in real wages. This is occurring despite robust labor demand, marked by numerous job vacancies, and a lingering labor supply shortage as some workers are yet to fully return to the workforce post-pandemic. While one might expect real wages to rise, the current scenario suggests otherwise. Paradoxically, corporate margins have expanded, driven by significantly higher prices but only modestly increased wages.

On a different note, the side effects of the sharp monetary policy tightening over the past year are starting to manifest in the financial sector, as previously cautioned. The prolonged period of subdued inflation and low interest rates had bred complacency in the financial sector regarding maturity and liquidity mismatches. The rapid tightening of monetary policy in the past year resulted in considerable losses on long-term fixed-income assets and elevated funding costs.

In a hypothetical scenario where banks, responding to rising funding costs, prudently reduce lending, there could be an additional 0.3 percent reduction in output this year. However, the financial system may face more significant tests, with nervous investors targeting institutions with excess leverage, credit risk, interest rate exposure, dependence on short-term funding, or located in jurisdictions with limited fiscal space. A sharp tightening of global financial conditions, a ‘risk-off’ event, could lead to substantial impacts on credit conditions and public finances, especially in emerging market and developing economies, causing large capital outflows, increased risk premia, a rush to safety in the U.S. dollar, and major declines in global activity.

In such a severe downside scenario, global growth could slow to 1 percent this year, with a 15 percent estimated probability of such an outcome. As we navigate this challenging phase with lackluster economic growth, heightened financial risks, and unresolved inflation concerns, policymakers need a steady hand and clear communication.

CONCLUSION

The repercussions of Russia’s war on Ukraine have reverberated not only within the affected nations but also across the region and the globe. This underscores the critical need for a robust global safety net and regional arrangements to cushion economies in the face of such shocks.

In a recent briefing in Washington, IMF Managing Director Kristalina Georgieva emphasized the reality of living in a more shock-prone world. She stressed the importance of collective strength in dealing with the shocks that may arise in the future, recognizing the interconnectedness of nations in addressing global challenges.

While the full extent of the consequences may take years to become clear, there are already evident signs that the war and the subsequent surge in costs for essential commodities will pose challenges for policymakers. Striking a delicate balance between containing inflation and supporting economic recovery from the pandemic will become more arduous for some countries. The increased costs of essential commodities can exacerbate inflationary pressures, complicating the task of policymakers navigating the post-pandemic economic landscape.

In this evolving scenario, the imperative for a global safety net and effective regional arrangements becomes even more pronounced. These mechanisms can provide crucial support to countries grappling with the economic fallout of unforeseen global shocks, emphasizing the interconnected and interdependent nature of today’s world.

BY-SHANNUL H MAWLONG

Source: chat gpt

https://www.imf.org/en/Blogs/Articles/2022/03/15/blog-how-war-in-ukraine-is-reverberating-across-worlds-regions-031522

https://www.imf.org/en/Blogs/Articles/2023/04/11/global-economic-recovery-endures-but-the-road-is-getting-rocky

https://www.imf.org/en/Blogs/Articles/2023/07/25/global-economy-on-track-but-not-yet-out-of-the-woods

https://www.msci.com/www/blog-posts/global-markets-one-year-after/03668219477

9 December 2023
3 Comments
AI, Apps, Business, Sharing economy

Make money or find true love? The powerful impact of dating apps on e-commerce

Reading Time: 2 minutes

Everyone in life tries to earn money to pay all the bills. But is it the main purpose of human existence? Indeed, from my point of view , everyone always wants and strives to be happy . For example , we buy food , beverages to satisfy our needs and improve our mood. We do a lot of different things just to get positive emotions and find true love among all of that . As a result, love is always the key in our lives that inspires us and gives us wings for new achievements. In this way, technology helps us a lot by allowing people to find the other half of their heart to be completely happy. But what if we deeply analyze these applications and understand that their reason is not only in love, but at the same time in huge money?

The demand for online apps is constantly increasing, making  dating apps a huge online business nowadays.  It is a simple process when you sign up and have many options to choose, but if you want something unique – you always have to pay. In addition, because of registered people from different countries and cultures, dating apps force people to travel more to be able to meet another person face -to-face and to have possibility on personal conversation. It has a huge influence on economic for different countries, because of money spending on tickets, food , drinks and accommodation. When you are actively dating , you always want to look the best that why many surveys show that person who dates spend more money on outfits , makeup issues or just accessories to feel better and have possibility of showing yourself in best way .  Apart from this , the subscription model plays one of the main role in dating apps. The top companies generating a billions of dollars just through a mix of subscription model. Match Group which owns Tinder, Hinge and OkCupid , made a 2$billion in revenue in 2019.Bumble, where women make a first move, is valued at over 3$billion .

Conclusion: Despite of many advantages that dating apps provide, people, as usual ,face with another negative side such as lack of privacy, different views on regional and cultural factors and low self-esteem. From my point of view,  we all need to understand that dating apps  are primarily about making more money , in spite of providing people with true love feelings. That’s why I have never had any experience with these apps and consider them for myself as a very fresh thing that should be definitely adopted in order to provide users with a high level of security first and foremost.Anyway, if you know how to use it in a proper way ,for example, just like an some kind  of inspiration to find a partner for your life – you will definitely can get what you want ,because whoever searches will always find it!

Resources :

1)https://www.livemint.com/technology/adopt-ai-by-putting-right-governance-in-place-maruti-suzuki-s-rajesh-uppal-11702055552855.html

2)https://besedo.com/knowledge-hub/blog/match-made-monetization-commercial-strategies-dating-sites-apps/

3)https://scrippsnews.com/stories/are-dating-apps-bad-for-your-mental-health/

4)https://www.insider.com/conservative-dating-app-thiel-ad-democrat-red-flag-2022-10

5)https://lynettealh.medium.com/the-economics-of-tinder-de7026d5c3ea

AI tool : Hypotenuse AI (statistics about money earned by dating apps)

5 December 2023
Leave a comment
AI, Bez kategorii, Business, Sharing economy

How TaskRabbit and Handy are making it easier to get things done?

Reading Time: 3 minutes

What’s “sharing economy”?

It can be described as an economic model in which goods and resources are shared by individuals and groups in a collaborative way such that physical assets become services. The sharing economy’s growth has been facilitated through advances in big data and online platforms…

The sharing economy is one of the most rapidly growing market phenomena in history. Since 2010, investors have contributed over $23 billion in venture capital funding to start-ups that are using a share-based business model. As many of the share-based firms are private, it is difficult to know the exact size of the sharing economy.

The sharing economy involves short-term peer-to-peer transactions to share use of idle assets and services or to facilitate collaboration. The sharing economy often involves some type of online platform that connects buyers and seller.

One of prominent examples of sharing economy platforms in the home services sector are TaskRabbit and Handy.

TaskRabbit: The On-Demand Convenience

TaskRabbit is an odd-job service that operates in over 61 U.S. cities and connects users, called Taskers, to paying gigs. Taskers set their own rates and may get tips. Popular jobs with higher earning potential include handyman-type tasks, moving and cleaning, according to the company.

To be eligible, you must be 18 or older, have a Social Security number, checking account, credit card and smartphone, and pass background and ID checks.

You need to use the Tasker mobile app to create an account and go through the verification process. You’ll have to provide basic information about yourself, upload a profile photo, set up direct deposit, set pay rates and state your level of experience for your task categories.

For each service you provide, you’ll also have to add a “quick pitch” detailing why people should pick your services (more on that later). To help you maintain positive reviews and ratings, TaskRabbit recommends limiting those services to ones you “can perform at a high-quality level.”

If TaskRabbit approves your application, you’ll be charged a nonrefundable $25 registration fee. And that’s the only bill you’ll foot as a Tasker. All other fees come from clients.

Handy: Expertise at Your Fingertips.

Have you been putting off a collection of household tasks you just can’t seem to get to? Handy’s easy-to-use platform can get them scheduled, paid for, and finished in no time—sometimes even the same day!!!

For smaller household tasks such as furniture assembly, cleaning, and TV mounting, Handy is an excellent platform. Its streamlined one-step process of booking a professional and getting a quote is convenient for those who need last-minute services, as well as for clients who are simply too busy to invest more time in researching who to hire for the job.

SPECS

  • Service area: Select cities across the U.S.
  • Services categories: Cleaning, furniture assembly, general handyman services, electrical, plumbing, moving, home improvement projects, and more
  • Scheduling: Online, mobile app
  • Cancellation policy: Free cancellation up until 24 hours before appointment; $25 fee for cancellation 2 to 24 hours before appointment; full cost for cancellations within 2 hours of appointment

PROS

  • Simple and streamlined one-step booking process
  • Vetted and screened professionals
  • Special deals available through popular retailers such as Costco, Crate & Barrel, Wayfair, Walmart, and Mr. Clean

CONS

  • Relatively short complaint-filing window of 72 hours after the service was provided
  • Insurance information for hired individuals not readily available
  • Reports of quotes being significantly lower than actual cost incurred.

The Sharing Economy Revolutionizing Home Services!

Overall Impact

TaskRabbit and Handy have revolutionized the home services industry by addressing several key challenges faced by traditional service providers:

  • Accessibility: These platforms make it easier for customers to find and book services, eliminating the hassle of searching for and vetting individual providers.
  • Convenience: Online booking, real-time tracking, and secure payment options provide a seamless user experience for customers.
  • Reliability: TaskRabbit and Handy’s screening processes ensure that customers are matched with qualified and trustworthy professionals.
  • Transparency: Clear pricing structures and customer reviews foster trust and confidence in the services offered.

As a result of these factors, TaskRabbit and Handy have significantly expanded the reach of home services, making them more accessible and appealing to a broader range of consumers. The sharing economy approach has also led to increased competition and innovation in the industry, driving improvements in service quality, customer satisfaction, and overall efficiency.

In conclusion, TaskRabbit and Handy have played a transformative role in the home services industry, offering customers greater convenience, reliability, and transparency. The sharing economy model has revolutionized the way people access and manage home services, paving the way for a more efficient and customer-centric industry.

Isn’t that great? Let me know what do you think about those business models in the comments 🙂

Sources:

https://g.co/bard/share/ed7f9410c995

https://corporatefinanceinstitute.com/resources/economics/sharing-economy/

https://www.investopedia.com/terms/s/sharing-economy.asp

https://www.nerdwallet.com/article/finance/getting-started-taskrabbit

https://www.bobvila.com/articles/handy-review/

TaskRabbit Business Model: How TaskRabbit Works & Makes Money?
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