Social medias still continue to capture an enormous amount of our attention, take off all our free time and even reduce our social skills in the real life. However, sometimes they can be super useful, especially if you are a well-known person or the representative of a precise brand. Everything you need to be acquainted with ( and have deep knowledge about how to use ) is social media monitoring. You may be surprised to find out, but that is one of the most important issues, concerning the increasing of your reputation or your brand’s popularity.
According to some sources, social media monitoring is «more than just watching out for mentions, tags, comments, or shares—it’s listening to discussions about your product, your brand, and reading the pulse of your industry.» It means, that you should not only check hashtags and keywords on Instagram or Facebook, but be aware of every discussion, that is carrying out about your brand.
There are a lot of tools, which can help you in monitoring. Some of them can be even free, so you do not have to spend your fortune to gain some precious information. The most popular and effective ones are Google Alerts, HootSuite, TweetDeck, Seesmic and others. Their using is extremely easy — just enter in the tool’s database some keywords (for example name of your or competitor’s brand, location, industry buzzwords). Later on, you will receive all the required information.
So, why is monitoring that important?
1.The main point is that, as a representative of a certain organisation you must always keep contact with your customers. You should not only make conclusions from the feedback they give you on your official websites or in reality, but to be aware of the comments they share on their blogs, discussions they have with other people, videos they post on Youtube or other portals. Everybody knows, that nowadays bloggers have a huge impact on other people’s opinion. Sometimes, these bloggers can have strong relations with your company (no matter in a negative or positive way). That is why you must always check what, when and in which way they told/wrote something, regarding you, and, preferably, respond to it. People like being treated as well, so they will appreciate that fact, that you are trying to make your best to make them feel more comfortable while using your services. In most cases, they will mark it as a good experience.
2.Furthermore, you are going to notice all the new trends and leads in your industry and take advantage of it. It is very important to come out on top faster than your competitors in order to sit above the salt at the market. You may learn on your opponent’s failures, get inspired and create new content for your social medias. Sometimes it’s much easier than we think.
3.Monitoring is an awesome way to find out some influencers, who are acknowledged in the sphere, your business concentrated on. By contacting with them, you can easily gain larger audience. If the blogger (or star) recognise your product ( service) as a good one, it is expected, that they will tell about you in their blog.
4. The last, but not the least is that by monitoring you can get feedback. It helps you to improve your work, determine your drawbacks and build a strong, self-reliant, benevolent brand.
To sum up, try to monitor social medias every single day. Allocate at least a few minutes per day to get some information. Monitoring is a huge part of running the business, because you can’t improve and develop, having no idea what is happening around. «It is the difference between walking around in the dark and having an illuminated path that allows you to have an understanding … of how your business is doing..»