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Artificial Intelligence (AI) is revolutionizing how businesses operate. This quick overview highlights how AI transforms decision-making, operations, and customer engagement, playing a pivotal role in driving innovation and efficiency across various industries.

I want introduce you  examples of a businesses that successfully implied AI technology in their business model and now actively using it.

E-obuwie: Revolutionizing Footwear Retail with Cutting-Edge Technology

At the forefront of online footwear retail, e-obuwie stands as a prime example of how advanced technologies, particularly Artificial Intelligence (AI), have reshaped the shopping experience. Founded on the principle of delivering top-notch service and an extensive selection of footwear, e-obuwie seamlessly integrates AI into its business operations.

E-obuwie takes customer satisfaction to a new level by introducing 3D foot scanning technology. This innovative approach ensures a perfect fit for every pair of shoes. Customers can undergo a quick and accurate 3D foot scan, allowing e-obuwie to recommend footwear tailored precisely to their unique foot dimensions. This not only eliminates sizing concerns but also enhances overall comfort and reduces the likelihood of returns. By incorporating 3D foot scans, e-obuwie transforms the shoe shopping experience, providing customers with personalized recommendations that align seamlessly with their individual foot anatomy.

Chatbot Assistance:

E-obuwie streamlines customer support through AI-powered chatbots. These intelligent virtual assistants are designed to answer queries, provide product information, and guide users through the purchasing process. This ensures prompt and efficient customer service, contributing to a smoother overall shopping journey.

With this technology you now don’t have to spend hours to find a perfect shoes. You just need to choose the most suitable one from the AI recommended . This makes the whole shopping process more enjoyable and less time-consuming.

Laneige, a frontrunner in the beauty industry, redefines skincare through a strategic embrace of advanced technologies. Artificial Intelligence (AI) takes center stage in their business model, enhancing customer experiences and product efficacy.

AI-Powered Skin Analysis:

Laneige employs AI algorithms for personalized skin analysis. Through specialized apps or devices, customers can receive tailored skincare recommendations based on their unique skin conditions. This data-driven approach ensures that Laneige products address individual needs, leading to more effective and satisfying skincare outcomes.

You can try this out by using this link

https://www.laneige-beautycurator.com/bts/lan/?lan=en&store=00000000

Virtual Try-Ons and Augmented Reality (AR):

In the digital realm, Laneige leverages AR for virtual try-ons, allowing customers to visualize how products will appear on their skin before making a purchase. This interactive feature enhances the online shopping experience, providing a more accurate representation of product results.

Smart Product Formulation:

AI contributes to Laneige’s product development by analyzing vast datasets related to skincare ingredients and their effects. This enables the company to formulate products that are not only on-trend but also backed by scientific insights, catering to the evolving needs and preferences of their customers.

Customer Engagement and Support:

Laneige utilizes AI-powered chatbots to engage with customers, offering real-time assistance, product recommendations, and skincare tips. This not only streamlines customer support but also fosters a sense of personalized interaction, enriching the overall customer journey.

Laneige’s commitment to integrating AI and innovative technologies into their skincare solutions underscores their dedication to providing cutting-edge, personalized, and effective beauty experiences for customers worldwide.

(Also I want to mention that Laneige is a Korean brand, so if you happen to visit Korea you should visit their store where AI can help you to find the right foundation for your skin colour just in 20 minutes)

https://vm.tiktok.com/ZM6dyWojW/

(this video has more information about it )

Resources

https://www.laneige-beautycurator.com/bts/lan/?lan=en&store=00000000

https://www.laneige.com/int/en/index.html

https://wandb.ai/site

https://vm.tiktok.com/ZM6dyWojW/

https://eobuwie.com.pl/b/esizeme

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The meteoric rise of China’s tech giants has revolutionized industries around the world. Their innovative solutions in e-commerce, social media, and telecommunications have captured the attention of the world (China’s Digital Supremacy: Leading the Global Revolution, n.d.). However, as their influence spread, concerns about employee privacy have arisen. Surveillance practices in these companies (including facial monitoring and recognition systems or monitoring emotional states with special helmets) have blurred personal and professional boundaries, leaving employees feeling vulnerable.

It is beyond the reasonable shadow of doubt that cases of intrusive surveillance have raised ethical concerns.

The first instance regards, a behavioural perception system developed in 2022 by a Shenzhen-based company. Apart from the awe with innovation, the method sparked outrage after reports revealed its ability to predict employee churn risk by analysing their online activity. The system, which tracking browsing history, conversations with colleagues, and even facial expressions, has raised concerns about its potential to manipulate or exploit employees (Feng, 2022).

A similar case involving the use of invasive worker surveillance also occurred when the Chinese manufacturer Hangzhou Zhongheng Electric implemented a system that uses brainwave monitoring helmets to access the emotional state of its employees (Cole, 2018). Equipped with electroencephalogram (EEG) sensors, the helmets continuously track workers’ brain activity and relay the data to artificial intelligence algorithms “detect emotional spikes such as depression, anxiety or rage” (Chinese Surveillance Programme Mines Data from Workers’ Brains, 2018).

While the company deems the program has increased profits by about 2 billion yuan ($315 million) since its implementation in 2014, there has been a wave of criticism and concerns regarding the ethical implications of such oversight.

The above-mentioned cases highlight the tension between technological advances and employee privacy and raise the question:

“To what extent can we harmonize maximizing workplace efficiency while prioritizing workers’ well-being, all the while safeguarding their privacy?”

Achieving such, seamlessly, utopian harmony requires companies to consider ethical responsibility.

While using technology to increase productivity and security, it is essential to acknowledge that corporate practices must uphold and respect employee privacy without compromise.

Firstly, we need to pay special attention to compliance with local laws in different jurisdictions, particularly in case of companies that operate globally. By maintaining a balance between the operational needs and the basic rights of workers, the tech giants would create a safe space that: i) supports the productivity of their employees, ii) does not invade the individuals’ privacy, iii) does not breach basic human rights (Data Ethics in the Digital Age : Navigating the Ethical Waters of Data in Business | Data Ethics vs. Business Ethics, n.d.).

Secondly, transparent data collection, open communication with employees, and robust security measures are essential. “Employees should be informed about the monitoring policies, including the purpose, scope, and the type of data being collected.” (Dos and Don’ts When Implementing Employee Monitoring Software, 2023). Therefore, establishing clear guidelines that would draw the line between monitoring of employees and individual privacy rights would radically change the current critical situation in the Chinese labour market.

Last but not least, fostering international cooperation is vital for establishing global standards that balance technological progress with the protection of workers’ privacy. Thus, by jointly shaping policies and frameworks, global labour leaders—including China—could uphold the sanctity of individual privacy while encouraging technological innovation on a global scale.

Undoubtedly, the implementation of such criteria and procedures would ease Chinese companies to build the trust in the internal workplace environment as well as alleviate global concerns and its bad reputation against the international background.

Now the only question left for discussion is: Does the notion of privacy align at any point with the fundamental priorities and needs of Chinese workers?

Written by Nina Tyśkiewicz

 

REFERENCES:

China’s Digital Supremacy: Leading the Global Revolution. (n.d.). Www.linkedin.com. https://www.linkedin.com/pulse/chinas-digital-supremacy-leading-global-revolution-soomro/

China’s tech workers pushed to limits by surveillance software. (n.d.). Nikkei Asia. https://asia.nikkei.com/Spotlight/The-Big-Story/China-s-tech-workers-pushed-to-limits-by-surveillance-software

Chinese surveillance programme mines data from workers’ brains. (2018, April 29). South China Morning Post. https://www.scmp.com/news/china/society/article/2143899/forget-facebook-leak-china-mining-data-directly-workers-brains

Cole, S. (2018, May 1). China Claims It’s Scanning Workers’ Brainwaves to Increase Efficiency and Profits. Vice. https://www.vice.com/en/article/8xkymg/china-brain-wave-hats-helmets-productivity#

Data Ethics in the Digital Age : Navigating the Ethical Waters of Data in Business | Data Ethics Vs. Business Ethics. (n.d.). Www.linkedin.com. https://www.linkedin.com/pulse/data-ethics-digital-age-navigating-ethical-waters-business/

Dos and don’ts when implementing employee monitoring software. (2023, July 11). Employee Monitoring Software and Service – WorkTime. https://www.worktime.com/dos-and-donts-when-implementing-employee-monitoring-software#:~:text=Employees%20should%20be%20informed%20about%20the%20monitoring%20policies%2C%20including%20the

Feng, J. (2022, February 21). Chinese tech workers outraged by surveillance tool that flags employees who look likely to quit. The China Project. https://thechinaproject.com/2022/02/21/chinese-tech-workers-outraged-by-surveillance-tool-that-flags-employees-who-look-likely-to-quit/#:~:text=A%20surveillance%20system%20developed%20by

AI PROMPTS USED IN GOOGLE BARD:

1. What are the ways in which Chinese tech companies invade the privacy of its workers?
2. Provide the examples of surveillance practices within Chinese companies, such as monitoring systems, facial recognition, and data collection, and their implications for employee privacy rights.
3. Highlight specific examples or case studies to illustrate surveillance practices within Chinese companies.
4. What are the ethical responsibilities of companies, both Chinese and international when utilising technology in the workplace?
5. Suggest potential strategies to mitigate privacy concerns for workers in the context of advancing technology.
6. Explain the impact of Chinese technology on workers’ privacy.

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A number of disruptive technologies have emerged in recent years that are upending established practices, but one that sticks out as especially fascinating is the AI Pin, often known as the “smartphone killer.” The AI Pin, which was proposed by former Apple workers, is a radical change in the way we think about mobile communications. But is it only a passing trend or a true breakthrough? Let’s investigate more closely. 

According to posts by Cyrek Digital, Android.com, and Business Insider, the AI Pin is a wearable gadget that combines artificial intelligence with a screen to offer a hands-free, mobile experience. Numerous concerns regarding the future of smartphones and consumer electronics in general are brought up by its release. 

The AI Pin upends conventional smartphone design in the first place by doing away with the screen, which is perhaps the most crucial component of modern smartphones. The minimalist technology trend, which prioritizes functionality above form, is consistent with this design ethos. But can a gadget without a screen truly take the place of our accustomed multipurpose smartphones? 

Fragment wriitten with llama 2

Furthermore, the AI Pin’s focus on voice control and artificial intelligence aligns with the expanding virtual assistant trend. Although voice assistants offer benefits, there are also privacy and data security issues to be concerned about. How can the AI Pin find its way through these muddy waters, particularly in light of the tech giants’ growing scrutiny of data processing? 

It’s interesting to note that the AI Pin’s release aligns with the expanding digital wellness trend. The gadget might potentially lessen the amount of time spent in front of a computer by eliminating the screen, which could significantly contribute to the rise in cases of digital addiction. Will our connection with technology improve as a result, or will we just become less dependent on displays in favor of voice-activated gadgets? 

Without a question, AI Pin’s vision of an artificial intelligence-driven screenless future is ambitious. It promises a new age of communication, as noted by Business Insider (source: Business Insider). However, user acceptance and adaptation will be the true litmus test. Can customers who have been so ingrained in the smartphone environment transition to this new mode of communication? More significantly, as MamBiznes (source: MamBiznes) suggests, would this invention lead to a more compassionate use of technology? 

Presentation:

To sum up, the AI Pin is a daring move in the direction of reevaluating mobile technology. It is a statement about the direction that technology is headed, not merely a new toy. It remains to be seen if it becomes a mainstay in our technological toolbox or disappears as a cool experiment. The market will be the ultimate arbiter, as always. 

Sources:

https://cyrekdigital.com/pl/blog/koniec-smartfonow-jest-bliski-ai-pin-juz-na-rynku/

Ai Pin to telefon wyświetlany na dłoni i domniemany zabójca smartfonów. Te mogą umrzeć co najwyżej ze śmiechu [OPINIA]

Pracowali w Apple, teraz chcą zrewolucjonizować rynek smartfonów. Urządzenie AI Pin wchodzi do sprzedaży

https://cyfrowa.rp.pl/gadzety/art39381861-premiera-ai-pin-rewolucyjny-smartfon-bez-ekranu-moze-uderzyc-w-gigantow

https://businessinsider.com.pl/technologie/ai-pin-to-smartfon-na-dloni-nowa-era-komunikacji-nadejdzie-14-pazdziernika/e1sl234

https://businessinsider.com.pl/technologie/nowe-technologie/ai-pin-nietypowy-sprzet-ze-sztuczna-inteligencja-od-bylych-pracownikow-applea/jfpy324

Engine used llama 2 

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Artificial intelligence is revolutionizing the gaming industry by creating more responsive, adaptive, and immersive gameplay experiences.

AI in gaming refers to the integration of artificial intelligence techniques and technologies into video games to create more dynamic, responsive, and immersive experiences. This involves programming computer-controlled characters (NPCs) and entities within the game environment to exhibit intelligent behaviors, make decisions, and interact with the player and the game world in a lifelike manner
Some common AI techniques used in gaming include:

Rule-based AI: This type of AI operates on a set of predetermined rules and conditions that dictate the behavior of NPCs within the game.
Finite State Machines: These machines are used to model the behavior of NPCs and other in-game entities.
Decision Trees: AI games use decision trees to guide the behaviors of NPCs and create realistic scenarios.
Procedural Generation: This technique uses algorithms to create game content, such as levels, environments, and stories, on the fly.

Examples of AI in Gaming:
1)Halo franchise: The AI in Halo games is designed to make enemies more intelligent and adaptive, providing a more challenging experience for players.
2)F.E.A.R.: This first-person shooter game uses AI to create a paranormal horror experience, with AI-controlled characters that behave in a realistic and unpredictable manner.
3)Bioshock series: The AI in the Bioshock games is used to create a dynamic and immersive environment, with NPCs that exhibit intelligent behavior and react to the player’s actions.

The Future of AI in Gaming
As AI continues to advance, it is expected to play an increasingly significant role in the gaming industry. Some potential future developments include:
1)Increasingly Complex NPCs: As AI games mature, developers will be able to create more detailed worlds and in-depth characters, providing a more immersive experience for players.
2)Adaptive Gameplay: AI will be used to adapt game levels, pacing, and content in real-time, providing a personalized experience for each player.
3)Live Operations & Updates: Game developers will be able to analyze game performance, player feedback, and sentiment, allowing them to optimize game content and features accordingly.

In conclusion, AI is transforming the gaming industry by creating more engaging, responsive, and immersive experiences. As AI techniques continue to advance, we can expect to see even more innovative and groundbreaking applications in the world of gaming.

https://www.engati.com/blog/ai-in-gaming

https://www.theverge.com/2019/3/6/18222203/video-game-ai-future-procedural-generation-deep-learning

https://builtin.com/artificial-intelligence/ai-games

https://www.forbes.com/sites/forbestechcouncil/2022/07/13/how-artificial-intelligence-can-empower-the-future-of-the-gaming-industry/

https://appinventiv.com/blog/ai-in-gaming/

https://bard.google.com/chat

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Introduction
Misinformation is a growing problem on social media platforms, posing a significant threat to public discourse and civic engagement. In an effort to combat this issue, X.com has implemented Birdwatch, a crowdsourcing tool that empowers users to identify and contextualize potentially misleading information on the platform. This article examines X.com’s use of Birdwatch and argues that it represents an effective approach to misinformation combat.
Birdwatch: A Crowdsourced Approach to Misinformation
Birdwatch is a community-driven initiative that allows users to flag and add context to tweets that they believe may be misleading. Birdwatch participants, known as “Birdwatchers,” can provide additional information, identify relevant sources, and add annotations to tweets. These annotations are then displayed alongside the tweet, providing users with additional context to make informed judgments about the information they encounter. The benefit of crowdsourcing fact checking is that there is a wide array of viewpoints instead of central fact checking department. If X.com were to use a central fact checking department, all hired internally by X’s own HR department it could lead to a formation of a partisan department which in turn could turn a blind eye to certain posts which are in favour of their own biases.
The Effectiveness of Birdwatch
According to X “people who see a Birdwatch note are, on average, 20-40% less likely to agree with the substance of a potentially misleading Tweet than someone who sees the Tweet alone.” Here we are relying on X’s honesty on the effectiveness of the platform. However, in my own personal experience when I see a community note on the website I will stop and do further analysis on the post to determine its validity and investigate the deeper context in which the post was made.
Arguments in Favor of Birdwatch
There are several reasons why Birdwatch is an effective approach to misinformation combat. First, crowdsourcing allows for a rapid and scalable response to misinformation. Second, Birdwatchers bring a diversity of perspectives to the task of identifying and contextualizing misleading information. Third, the transparency of the Birdwatch process allows users to see how annotations are generated and to evaluate the credibility of the information provided.
X.com’s use of Birdwatch represents an effective approach to misinformation combat because it leverages the power of crowdsourcing to rapidly and accurately identify and contextualize misleading information. Birdwatch’s transparency allows users to evaluate the credibility of the information provided and contributes to a more informed online discourse. As the threat of misinformation continues to grow, X.com’s use of Birdwatch provides a valuable model for other social media platforms to follow. Furthermore, when Musk bought Twitter his first goal was to cut spending which drastically reduced the number of employees.
Conclusion
X.com’s use of Birdwatch represents an effective and innovative approach to misinformation combat. Crowdsourcing allows for a rapid and scalable response to misinformation, and Birdwatchers bring a diversity of perspectives to the task of identifying and contextualizing misleading information. The transparency of the Birdwatch process also allows users to see how annotations are generated and to evaluate the credibility of the information provided. As the threat of misinformation continues to grow, X.com’s use of Birdwatch provides a valuable model for other social media platforms to follow.
References
• X https://blog.twitter.com/en_us/topics/product/2022/birdwatch-getting-new-onboarding-process-more-visible-notes
• https://arxiv.org/abs/2210.15723
• https://www.washingtonpost.com/technology/2022/11/09/twitter-birdwatch-factcheck-musk-misinfo/
• https://www.wired.com/story/elon-musk-embraces-twitters-radical-crowdsourcing-experiment/
• https://blog.twitter.com/en_us/topics/product/2022/birdwatch-getting-new-onboarding-process-more-visible-notes#:~:text=Our%20research%20indicates%20that%20Birdwatch,who%20sees%20the%20Tweet%20alone.
Engine Used: Google Bard

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Social media’s influence on e-commerce is a multifaceted phenomenon that has changed the way businesses interact with consumers and market their products. This blog explores the dynamic interplay between social media and e-commerce.

1. Enhancing Brand Awareness and Customer Interaction

Social media platforms have become crucial for increasing brand awareness and customer engagement. Frequent online ads and product promotions, including those from influencers, drive customer loyalty and encourage repeat purchases. The interaction on social media provides direct consumer feedback, which is invaluable for understanding and enhancing the customer journey. This interaction allows e-commerce businesses to not only promote their products but also observe competitors’ products and consumer sentiment, sparking creativity and different approaches to target audiences.

2. Social Commerce: A Growing Phenomenon

Platforms like Instagram and Facebook have integrated shopping features, enabling consumers to make purchases directly within the apps. This seamless experience shortens the journey from discovery to purchase and is a significant aspect of social commerce. For instance, CCM’s integration of lifestyle marketing with shoppable product placements on Instagram exemplifies the effective use of social commerce.

3. The Viral Power of Social Media

Social media campaigns have the potential to go viral overnight, reaching thousands of users with a click. This viral nature, along with the social proof from referrals by friends and contacts, offers a level of credibility and reach that traditional media struggles to match. This is especially relevant considering the amount of time people spend on social media, with Americans spending an average of 1 hour and 15 minutes per day on these platforms.

4. Changing Consumer Behavior and Expectations

Social media has evolved from a mere communication tool to a significant channel influencing consumer behavior in e-commerce. The integration of platforms like Instagram and TikTok into daily routines has led to an increase in online shopping and product research within these apps. Social media is now used not only for purchasing but also for researching products, finding inspiration, and checking content posted by favorite brands. With 75% of internet users using social media for product research, the influence of these platforms on consumer decisions is undeniable.

5. The Mobile-First Shopping Experience

The predominance of mobile usage in accessing social media platforms (about 80% of the time) has necessitated a focus on delivering seamless and enjoyable shopping experiences tailored for smaller screens. Platforms like Instagram and TikTok have become leaders in social commerce, offering various features that allow users to purchase directly from the app.

Conclusion

The impact of social media on e-commerce is profound and multi-dimensional. From enhancing brand visibility to altering consumer behavior, these platforms are indispensable in the current digital marketplace. Understanding and leveraging this interplay is crucial for businesses looking to thrive in the ever-evolving landscape of digital commerce.

https://www.techtarget.com/searchcontentmanagement/answer/What-is-the-role-of-social-media-in-e-commerce

6 Ways to Use Social Media for Ecommerce in 2024

https://blog.clover.com/the-positive-impact-of-social-media-on-ecommerce/

https://www.omniaretail.com/blog/the-impact-of-social-media-on-consumer-behaviour-in-e-commerce

https://www.linkedin.com/pulse/social-media-impact-e-commerce-aditya-ashar/

Engine Used: Chat GPT 4.0