Tag Archives: scanning

The biggest problem of the ecommerce fashion industry

Year by year we can observe a huge increases in fashion sales. Online sales are slowly becoming the most important part of fashion companies’ revenues. But the Internet creates kind of a wall, which is slowing the whole process and contains us from successful shopping.

In the recent years, fashion and apparel has become the fastest growing e-commerce category and the second largest after consumer electronics, growing form $375.6 billion in 2012 to $481 billion last year. Analysts predicts that the revenue will reach over $700 billion by 2022.

Buying clothes online means that we are not able to try them on and make sure the size fits us. This is why fashion companies have to struggle with a huge percentage of returned products (especially in the winter holiday season), which is something between 30-50% of the whole sales, which causes tremendously high costs connected not only with a return shipping, but also other processes needed to get the product back to the stock. Returns are growing even faster than the revenues, increasing 94.8% over the most recently measured five-year period. Moreover, over 4B pounds of returned apparel end up in landfills annually.

“What we hope to do with technology is make that growth rate slower.” Said Roger Graell, director of e-commerce at Spain’s Mango, which expects to make at least one-fifth of sales online by 2020.

Since 2012 there was plenty of startups which were trying to solve the problem with size fitting. Millions of dollars were invested in projects which were making kind of virtual fitting rooms (Avametric, Fitiquette), 3D scanners (Body Labs, Nettelo) and AI based algorithms (Virtusize, Pixibo). Most of them do not survive these days.

However, in 2016 three Ukrainian engineers created a technology, which allows people to scan their bodies using a smartphone’s camera. Their startup (called 3DLook) is implementing its technology to fashion retailers’ online stores. Thanks to that customers are able to measure themselves by taking 2 photos (from the front and from the side) and thanks to that can find out what is the perfect size for them. Technology is simply comparing customer’s measurement with producer’s size table.

3DLook claims to use advanced machine learning, AI and image processing to achieve their results. Recently, they got funding of $1 million for further development. Their technology can be a huge step forward successful apparel online shopping and, according to my research, fashion retailers hope it to be so.

And what is your opinion on this case? How many times did you buy a wrong size of some new clothes? Do you think that such technology is going to solve this problem? Let me know down below!

 

Sources:

https://www.reuters.com/article/us-onlineapparel-returns-focus/online-clothing-retailers-hunt-for-better-fit-to-cut-costly-returns-idUSKCN1OK1E2

https://www.ted.com/talks/aparna_mehta_where_do_your_online_returns_go?language=en#t-98979

https://www.retaildive.com/news/forrester-online-fashion-spending-outpaces-overall-digital-sales/522227/

https://independentretailer.com/2018/12/27/ecommerces-serial-return-problem/

https://www.businessoffashion.com/articles/fashion-tech/can-technology-solve-fit-problem-fashion-e-commerce

https://www.shopify.com/enterprise/ecommerce-fashion-industry

https://techcrunch.com/2018/07/30/body-scanning-app-3dlook-raises-1-million-to-measure-your-corpus/

https://3dlook.me

 

 

 

 

 

 

 

Tagged , , , , , ,

Samsung introduces iris scanner to phones

In this July 28, 2016, photo, Jonathan Wong of Samsung's Knox Product Marketing, shows the iris scanner feature of the Galaxy Note 7, in New York. Samsung releases an update to its jumbo smartphone and virtual-reality headset, mostly with enhancements rather than anything revolutionary during a preview of Samsung products. (AP Photo/Richard Drew)

Samsung firstly patented new approach to iris scanning and now introduced it to their new Galaxy Note 7 smartphone.  This technology in Samsung approach allows to protect access to device and data on it in a very convenient way and at the same time it is very secure.

Similarly, to earlier mentioned on the Koźmiński Tech Blog (http://techblog.kozminski.edu.pl/2015/10/30/eyeball-password/) this technology uses the human eye in order to identify authorized person. The difference is in its by far smaller size, lower price, and improved security.

Based on the presentation from past month held in London scanning process takes a second and require a user to look with both eyes open straight on the phone from 25 to 35 cm distance.

The device captures image of the face and iris this ensures even greater security.

Samsung Galaxy Note 7 iris scanner consists of IR LED and Iris camera. The Iris camera utilizes a special filter to receive reflected image of an iris achieved by illuminating it with IR LED light. The infra-red light ensures very good range for iris scanning which is not affected by color or ambient light which is typical in traditional technology.GalaxyNote7_Feature_Iris_Main_Final_3_2

Captured image is extracted and digitalized in order to compare it to digitalized pattern. If it matches the encrypted code grants the access. Thanks to this (a rather common move used for example by apple in its fingerprint scanning) no image of the actual iris is stored on the device and because of it cannot be taken from the device. This makes it more secure and protects the privacy of user as none of his photos are being used only digitalized patterns.

Based on Samsung description of sensor “iris scanning requires fewer trials and results in fewer false acceptance than fingerprint scanning”.

The technology will be used to grant access to the device, protect programs and data on the dedicated folder, will enable quick login into websites (using Samsung Pass on Samsung Internet Browser). Moreover, Samsung is also establishing partnerships with major banks in order to provide payment options using their biometric authentications utilizing iris scanning.

How do you fill about iris scanning method proposed by Samsung? Do you see it totally replacing fingerprint scanning in very near future?

Sources:

https://news.samsung.com/global/in-depth-look-keeping-an-eye-on-security-the-iris-scanner-of-the-galaxy-note7http://www.androidauthority.com/samsung-galaxy-note-7-iris-scanner-works-706979/

Tagged , , , ,