Promosa Management Inc. is a Vancouver based company that normally runs big live events. They have the inventory of LED video walls in the Pacific Northwest. As many other companies it has shut down when the covid pandemic hit. They tried to move into other business endeavours first to do dive-in facilities, then to do graduations, but they all have been denied by the government.
Left with nothing to do and with all their equipment left unused, they started thinking what their business can and cannot do. They decided to partner with a British company called Disguise, to launch “extended reality” in a studio space, being the first in Canada to adopt this technology. A local company Super Bonfire now works with Promosa on this new technology. Jason Kirby, the head of Super Bonfire said that this new technology creates a very immersive experience. It looks like a live green screen with the effects made before shooting.
All of this requires a very powerful back-end, so the company’s brand-new servers able to handle such leading-edge technology will be arriving next year. The CEO of Promosa Baxter Wilson says, that having to shut dowwn for most of 2020 has become a blessing in disguise. It gave the company the time and manpower to enable them to work on developing this next step.
Promosa Management inc. Says that this new technology will be ready to roll out somewhen in the new year.
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