Everyone remembers when the most money to be made from computers was via software development. Big tech giants like Microsoft , IBM and Apple competed with the operating systems they made. Apple provided major competition to IBM through their professional yet simple operating systems and home computers. But now times are changing . As we go from the era of Data Analysis to Machine Learning , there is a new frontier to be conquered for these tech giants. And it’s known as the videogame industry.
Microsoft recently bought Activision-Blizzard for US$70 billion dollars. This comes as Activision-Blizzard was struggling with internal conflict in the form of sexual harassment lawsuits and investigations. You could say that Microsoft got a cheap and nice deal considering how much money Activision-Blizzard was making from it’s hit game , Warzone. Due to the Covid-19 Pandemic , the game saw immense growth in the years 2020 and 2021. Reportedly in April of 2021 , it made up to USD5.2 Million per day. That’s an insane evaluation for just a video game.
This plays further into Microsoft’s push to merge with the Metaverse to create an interactive environment. This push would also allow Microsoft to begin it’s monopolization of the console market with Xbox Game Pass already putting Sony under pressure. Now with Microsoft buying the creators of Call of Duty , Sony is under pressure to negotiate with Microsoft to ensure the next COD still finds its way to their consoles.
But what does this mean for the gaming industry ? We’re looking at more aggressive acquisitions by bigger tech companies to integrate themselves more into the gaming industry. Hopefully these will deter Microsoft from completely dominating the console market. It already holds major market share with the Netflix of games, also known as the Xbox Game Pass. Not to mention since many tech giants already know of the benefit gaming will bring when it gets integrated into the Metaverse which many believe to be the future of the internet.
Sources :
https://www.ft.com/content/2d446160-08cb-489f-90c8-853b3d88780d
https://dotesports.com/call-of-duty/news/call-of-duty-warzone-reportedly-makes-5-2-million-in-revenue-per-day