Data has become the central focus of our time. Everything around us can now be measured, recorded, and analysed thanks to modern technology. Additionally, it creates a whole new universe of opportunities for businesses to take advantage of. Datafication is the most recent in a line of customer-focused, data-driven business intelligence techniques that are currently reshaping the entire business environment.
For many years, the only tech titan in the top ten list of most valuable firms was Microsoft; today, Apple, Google, and Amazon share the honor. Why then are technology businesses outperforming the rest of the economy by such a wide margin? The solution is data. The new infrastructure and the new promised land are data. History demonstrates that data is simply doing what computing, steam, and electricity did before it—it is fostering innovation, scientific discoveries, and improvements to our world.
The widespread and integrated use of computer, telecom, and chip technology in most facets of our societies and daily lives has resulted in this phenomenon. Local governments have already begun to digitize, and Smart Cities are quickly gaining favor. This smart revolution in cities has great promise for tackling even the most difficult issues.
It is time for the e-government community, which consists of government employees, academia, and business, to change the focus from digitalization present to datafication future. In this approach, governments can ensure that the increasingly digital society is a better place for everyone by preparing for their new position in it.
We are in extraordinary times. Computers and widespread Internet connectivity transformed how we live today as the industrial age came to an end. Almost everyone creates data on a computer that is connected to the Internet. Additionally, the number of data-generating gadgets is always increasing.
The biggest winners in this situation are businesses, but in some areas, the government also benefits from ongoing surveillance. If the data itself isn’t the issue, we should always consider whether datafication may be made even more considerate of specific consumers. Although the idea of datafication may terrify some of us, properly handled datasets (by legal requirements, security precautions, and work ethics) could usher in a new era of less intrusive advertising and more customer-friendly services across a wider range of industries, as each experience could be enhanced thanks to the thousands of records amassed (as opposed to decades on the market). And in which brand name and size will no longer be important considerations when picking a supplier.
Check your databases right away if you don’t want to get left behind when the datafication comes.
References:
https://www.airswift.com/blog/datafication
https://medium.com/@uniworktat/the-datafication-of-contemporary-world-c522d585b280
https://link.springer.com/referenceworkentry/10.1007/978-3-319-32001-4_332-1