Why use Photoshop when you can create artificial models?
If you’re planning on opening a new fashion brand and are worried about costs of advertising and fashion campaigns, don’t panic! There is a solution.
Artificial Talent is the first model agency creating print models using deep artificial intelligence and 3D art. The CGI body and an AI face can be chosen from the catalog or designed especially for the clients needs. The agency offers also face swapping, which is useful for international brands with customers from different regions. Artificial Talent can create an artificial environment and place a model in various exotic locations.
How does it work?
First the company receives clothing samples from their client. Then they put the samples on a mannequin and isolate them from the body. They insert the clothes on a CGI body chosen before by the client and merge it with an AI face and artificial environment.
Premium campaign with unlimited pose, face, body type and background choice costs $799 (3 085,06 PLN). The basic one with 10 poses and 5 faces is a cost of $199 (768,37 PLN).
I think that artificial models are a great technological improvement. They help brands save time and money, are photorealistic, can ‚wear’ an unlimited amount of clothes, can be easily modified, can’t ruin your brand’s reputation and can be created exclusively for you.
Are you willing to buy clothes promoted by artificial models? Or maybe they will appear in your future brand’s campaign?
Do you know that 53% of Polish people would like to have a video consultation with a doctor?
As it might sound unreal, some countries have already implemented virtual hospitals, where professionals can diagnose, treat or send patients to adequate specialists.
The first country, which came up with this idea was Finland. In 2016 Finnish university hospitals together with Innofactor, Microsoft and Tieto as technology partners started a project called The Virtual Hospital 2.0 (Virtuaalisairaala 2.0). They were working on a new service- the terveyskylä.fi, which is translated into Virtual or Health Village.
Health Village is a digital hospital, where all of us can check health information without charge or get support. It was created together with doctors and patients and that makes the service easier to use. Health Village is designed especially for monitoring life quality, lifestyle and symptoms. It also helps people struggling with long-time illnesses. To join a specific digital care path patients need to have a current doctor’s referral.
In the Health Village you can find 115 specific digital care paths and 32 hubs, which can be divided into two categories. First category focuses more on a specific illness or disease (for example Joint Hub, Heat Hub or Cancer Hub). There are also hubs helping various patients groups (for instance Surgery or Rehabilitation Hub). Every hub includes information, service guidance, self-care programs and symptoms navigators.
Health Village was developed using cloud services and generic service frameworks. It helps to quickly create new treatment paths. Symptom navigators are operating by rule and process engines. Health Village is accessible through a browser or a mobile device.
Currently Health Village is available for international users and the number of monthly visitors averages 615 000.
Another online hospital was created in 2019 in Thailand. Samitivej Virtual Hospital is a telemedicine application available through mobile devices. It is accessible from any place, at any time- 24 hours a day, 7 days a week. It helps patients to easily get in touch with health specialists by video calls or online chats.
Samitivej Virtual Hospital is available to everyone, not only Samitivej Hospital Group patients. 15 minutes of online consultation costs 500 baht- 14,85 euro.
Please note that virtual hospitals can not be used in emergency situations and do not provide official medical diagnosis.
PwC, Digital Poland and IQS report says that 79% of Polish people would agree to share their anonymous medical tests to scientific institutions. Maybe it means that Poland is ready for its first virtual hospital?
Are you interested in real estate market? Or maybe you want to evaluate your old apartment?
If your answer is yes, then you should familiarize yourself with Centarium- the biggest real estate database in Poland.
Data Base for agents is a variable source of information about real estate market, which is being built and updated on a regular basis since many years. It provides for an access to data about completed transactions. It contains information from notarial deeds on more than 4 million transactions of land sales, apartments, houses and commercial premises. For 5 years Cenatorium has been providing solutions based on data, used by most economic sectors and individual clients. The company connects experience and knowledge about the dynamics of economic phenomena in the sector with advanced technology data processing. It creates new IT solutions, like analytic tools based on machine learning systems, which search through big data collection and also performs services for banks in the process of decision-making, mortgage credit approval decisions, wallet monitoring, and forecast model. They also deliver system solutions essential for the proper valuation of real land, properties, and easement for big infrastructural and energy companies. The company cooperates with developers, real estate agents and investment funds.
In October 2017 Deloitte placed Cenatorium in the 50 fastest technology developing innovative companies in the Middle Europe.
With the Cenatorium database you will be able to easily and fast determine the optimal price of the property and gain information which your client would be interested in. You will also gain strong and objective arguments in negotiations.
To get an access into Cenatorium database you need to buy a certain package which depends on number of searches and transactions. It is different for Warsaw, because you will pay more for it, as it is the capital and the biggest city in Poland. For every agglomeration you can buy one package which you choose.
Cenatorium created also a platform, where everyone can make an evaluation for only PLN 29. Urban.one is a revolutionary and the largest tool on the Polish market, which allows instant analysis of the value of an apartment based on millions of sale prices on the real estate market. In addition, urban.one provides a comprehensive analysis of the property’s surroundings, such as the level of security, the expected benefit of short-term rentals and the frequency of property sales. The valuation is supplemented by aggregated information on the value and distribution of real estate sale prices in a given city. Obtained result determines the approximate property market value, established by algorithms and statistic models, with usage of the database of real transactions on a certain local market as primary data.
You are probably aware that influencers these days play a significant role in marketing. They can promote your products by adding photos on their social medias or by showing with them publicly. It really does work, but on the other hand big companies can’t control what a public person is doing. What if an influencer gets embroiled in a scandal? It can ruin brand’s reputation.
That is why, to eliminate potential risks, companies started to use virtual influencers. They are defined as non-human online celebrities and are created by many digital artists. The main companies, which dominate this growing industry are Brud in California and ModelingCafe in Japan.
The most popular computer generated image (CGI) influencer is Lil Miquela, which was created by Brud in 2016. Now, with 1,7 million followers on Instagram, she became a great marketing tool. Her posts are full of emotions, she even has a real boyfriend and best friends, which were created by the same company. Furthermore you can listen to her music on Spotify or watch her videos on YouTube.
Created by photographer and 3D artist Cameron-James Wilson, Shudu is considered as a first digital supermodel. You can easily mistake her with a real human, because of her fashion campaigns. She can be spotted in photo sessions from all around the world. She worked for brands like Tiffany&Co or Fenty Beauty, but she is most known from Balmain’s Virtual Army.
Imma is a Japanese virtual influencer, created by ModelingCafe in 2018. What differs her from other artificial ‚colleagues’ is that her 3D animated head is transposed into the real body and background.
When it comes to influencers, the most important things are trust and realness. Are artificial influencers willing to give that to the audience? How can they connect with people if they do not feel anything, they do not have emotions? Their posts might sound real, but everyone knows that they are written by someone else.
Isn’t it to much? Maybe we don’t need to substitute humans in every field? Maybe in some business areas we are just better as real human beings?