Author Archives: Brodskyi Bohdan

Cybunker – the ultimate “accessory” to your Cybertruck

Reading Time: 2 minutes

After the reveal of Cybertruck – Tesla’s latest vehicle, a wave of skepticism towards the product crushed on comment sections of numerous websites. Weird design, the fact that supposedly “bulletproof” windows didn’t even stand a hit of a metal ball and many other things inspired doubts in the consumers’ heads. But one obvious thing united all of them – the sheer size of the vehicle. It is really hard to imagine driving the truck down the street. But even more so – it’s really hard to see it fit into your garage.

Size comparison between Model 3 and Cyber Truck. Source: Reddit

Conveniently enough, Lars Buro – R&D and design company decided to address this issue and create a perfect accessory for your Cybertruck – Cybunker

Cybertruck next to Cybunker. Source: LARS BURO

Cybertruck inside of a Cybunker. Source: LARS BURO

As per the company’s website:

Cybunker is a modular architecture that can be deployed as a hi-tech depot, an ADU (Accessory Dwelling Unit), or an off-grid residence.

Let’s go over some features on Cybunker:

  • Has a steel structure and aerodynamic shape
  • Is able to withstand the toughest environmental conditions
  • Has a 600 square-foot garage
  • It has 1,800 square feet of living space, which can be customized according to the customer’s needs.
  • It Offers panoramic views, through the armored glass

The company claims that this is not just a bunch of fancy renders but an actual project that they’re planning to implement. However, it seems to me that this project has more crazy features than the Cybertruck itself. So I’m highly skeptical of this “garage” actually become an actual product

What do you think about Cybunker?

I encourage you to do your own reading, form your own opinion and to let us know what you think down in the comments

Please check out the references down below, as well as contextual hyperlinks in the article itself.

Peace ✌🏻




Why is Google obliged to pay 150 million euros to France?

Reading Time: 2 minutes

As reported by Reuters, France’s antitrust regulatory body has fined Google 150 million euros. The investigation opened 4 years ago when the French media company called Gibmedia filed a lawsuit against Google for discontinuing its Google Ads account without warnings.

According to Google, its main goal was to protect consumers. Gibmedia’s account was halted because it was managing advertisements for websites that offered services with shady billing terms.

As per Google’s statement:

“We do not want these kinds of ads on our systems, so we suspended Gibmedia and gave up advertising revenue to protect consumers from harm”

So why impose a fine then? What prompted the authorities to make such a decision if the main motivation was to protect consumers?

In its complaint, Gibmedia stated that Google unfairly imposes its rules and the rules themselves are difficult to understand. During the investigation, authorities have uncovered other cases where Google allowed ads similar to those run by Gibmedia while suspending other Google Ads accounts without a proper explanation. Authorities have also said that Google’s advertising platform rules are inconsistent are applied selectively. Here’s a quote from Isabelle de Silva, the head of the French Competition Authority

“The way the rules are applied give Google a power of life or death over some small businesses that live only on this kind of service”

It is also worth noting that such fines are now happening more often, both in America and Europe. Major tech companies are constantly under pressure by governments and it seems like the main goal is to demystify the complicated operations and inner working of these large tech businesses.

What do you make of that? I encourage you to do your own reading, form your own opinion and to let us know what you think down in the comments

Please check out the references down below, as well as contextual hyperlinks in the article itself.

Peace ✌🏻






What Apple forgot to tell us: iPhone’s new U1 chip

Reading Time: 3 minutes

This year, Apple’s traditional September event saw the launch of 3 new iPhones: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Criticized by some and praised by others, this year’s lineup undeniably packs some innovative and some long-expected features that are worth the attention. The triple camera module, bigger battery life, machine-learning-powered processor and many other cool features, including a new U1 chip. Hold on a second, a new U1 chip? What even is that? Never heard of it before? Don’t blame yourself for that – you’re not the only one. For some reason, the new U1 chip got very little attention in this year’s keynote. Let’s fix that and explore what the new U1 chip brings to the table.

New Possibilities granted by the U1 chip

First, let’s take a look at the chip itself:


Source: iFixit. “Apple’s U1 module nestled next to the A13 processor in the iPhone 11 Pro Max”

According to The Verge, the “U” in U1 stands for “Ultra-Wideband”, which is a short-range, high-bandwidth, low-energy radio technology that allows for fast and accurate wireless communication. Similar to Bluetooth, but much better. Especially, in the location tracking and spatial awareness departments.

For starters, Apple is using U1 to improve the existing AirDrop feature. According to Apple, the new chip will allow iPhone 11 to “understand its precise location relative to other nearby U1-equipped Apple devices”. Furthermore, users will be able to simply point the device at a fellow Apple-user and share files via the new AirDrop. Furthermore, Apple explicitly states that AirDrop is just the beginning.

Experts at iFixit speculate that the U1 chip will be later used by the Apple’s long-rumored “Apple Tag”. The Tag is believed to be a completely new line of products soon to be released by Apple. Basically, they are tiny devices for tracking your belongings like wallets and keys. Apple’s less know iBeacon could also benefit from the new U1 chip. As well as Apple’s automotive projects but i’ll leave that up you to explore – read more about iBeacon and other potential U1 use-cases in this article.

Potential issues

So far so good. But as usual – there’s a catch. These days, whenever we hear the word “location” bundled together with words like “tracking” and “accurate” – there’s one thing that will inevitably pop up in your head. And that’s privacy. What about privacy?

And that’s a perfectly valid question. As reported by arstechnica, Brian Krebs posted a story where he claims that the newest iPhones check the user’s location even if the location services are disabled. Now that doesn’t sound good at all. To be fair to Apple, the evidence for this is not concrete and this location issue is still being investigated and discussed. According to Apple’s statement, in this particular case, they use location services only for a small, very specific task and the location data use happens entirely on the device itself. I encourage you to read astechnica’s article and this article by TechCrunch.


Personally, I believe that the U1 chip situation is similar to almost every other new piece of technology. While being disruptive and bringing the potential for great features for us – the user, it also raises certain concerns. So how should one feel about the new U1 chip?

Well, I’ll leave that up to you to decide. Now that I’ve introduced you to this topic, I encourage you to do your own reading and form your own opinion.

Check out the references down below, as well as contextual hyperlinks in the article itself.



As always, check your sources🤓 and…see you around!

Peace ✌🏻




What brings your digital story from buzzword to authenticity?

Reading Time: < 1 minute

Stories have always been in our formation. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily absorbable fragments.
An ability to tell a compelling story is now the differentiating factor for the successful digital campaign.

But there is one underestimated component which makes any digital story alive – empathy.
Empathy in storytelling is the most affordable and effective way to cut through the online noise. A customer does not align himself with promotions and offers that they will get from the purchase. Moreover, as a lot of researches on buying behavior claims that purchase decision is much deeper phenomena than the calculation of expedient spent. It’s bounded with central nervous system impulses which occur after something resonates with the customer on a subconscious level. Therefore all stories which are the main body of any content related to your marketing campaign (banners, email sequences, videos, blog post etc.) should be grounded with empathy which will press “pain” or “gain” button in customers’ mind.

However, powerful storytelling isn’t about you are your products. It’s about your potential client. It’s about his life, struggles or high moments through the prism of interaction with the product being promoted. It is necessary to tell the target audience stories about themselves and suggest how the product supplied by the company could help to bring their lives to the next level.

How not to fail trigger marketing?

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Image result for trigger marketing

We all have received those reminders to finish our online purchase after we abandon a virtual shopping cart. That’s what they call trigger marketing one of the most effective weapons of the digital marketer. This tool reactivates your marketing campaign and engages the warm audience with content to make them finish the online journey. Indeed, the only thing most of remarketing campaigns do is constantly intimidating customers with ‘no-reply’ emails and fire-push notifications which they already know by heart. But with convenient automation behavioral triggers are still the key to unlocking personalized marketing messages that lead to higher conversion rates.

These are some tips on how to make them buy, not quit:

  • Content must change dynamically as the user journey progresses and grounded by browsing behavior.
  • Show them social buying patterns and hot trends instead of asking to check updates.
  • Personalize your email sequence in an appropriate way
  • Spot your best users and reward them with loyalty triggers.
  • Use retention triggers and play on scarcity anchored around some other event.