Tag Archives: AVTR

12 January 2020
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The Vision of Tomorrow

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From the myriad of new technologies and innovations presented at CES, the world’s largest electronics show in Las Vegas, there was one concept that stood out in the spotlight – Mercedes-Benz VISION AVTR. This advanced vision transportation, inspired by James Cameron’s iconic movie, Avatar, is part of the Mercedes-Benz strategic agenda for the next years, which strives for a more sustainable future. The connection to the film results from its essential message: the Mercedes-Benz plan’s line of reasoning perfectly fits with Avatar’s environmental and spiritual themes. During the reveal, James Cameron, the director of Avatar, joint with Mercedes-Benz members, highlighted the importance of sustainability and coexistence of technology and humans not interrupting the development of nature.

 

This futuristic concept vehicle is said to be entirely eco-friendly. It is electric, carbon-neutral, and supposed to interact with the surrounding world. The exterior design of the car is supposed to blend in with nature. After opening, the doors are designed in a way to imitate the dragonfly, and at the back of the car are located 33 individual hatches that resemble breathing scales on a reptile.

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The futuristic design even extends to the interior part of the vehicle, as there is no steering wheel, and it is driven using biometrics. You are one with the car. This concept of using a driver’s biometrics is adapted straight from the Avatar movie and should imitate the symbiotic relationship between the driver and the vehicle. The comfort and infotainment of electronics in this vehicle are based on the driver’s hand, as by waving gesture, we are able to drive the car.

 

After getting in, the system of control lights up on your right hand, and by gestures and waving, you can operate this eye-popping vehicle. By touching the element in the center of the car, it wakes up. The lights and element go up and down to imitate breathing and heartbeat. Not only does this car drive straight and backward as a regular car, but it also has an ability to drive sideways. Large odd flamboyant wheels enable this car to move, little resembling crab-walk, perpendicularly. The vehicle went through the real-life test on the roads of Las Vegas and proved itself to be ready to hit the streets to saturate them with the aspirational and eco-friendly idea of the future.

 

 

The presence of James Cameron and his collaboration with Mercedes-Benz is not only all about sustainability, but also the longly-awaited sequel of Avatar movie. Whether it is just a costly marketing or a real car that could be seen in some time on the market and roads, we cannot argue that it is a successful fulfillment of the statement “Vision of Tomorrow.”

 

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