Tag Archives: social media

Vibe – Spirit Of Our Times


Where do travelers turn to research and book their destinations—blogs, Instagram, Facebook? Do they use their smartphones to book on the go?

In this post, we’ll take a look at how social media and mobile technology impact travel and how travel brands can use social media to reach more customers.

Dust off your passport, and let’s get started!

Social Media has become a daily bread and reading throw our walls are like reading newspapers back in days. To be short, social media is a habit. So, I had noticed that I had come across this travel pages on Facebook and Instagram that is purely killing it in Travel Market. I have to admit that I love traveling and I do follow traveler’s pages but this one is a pure class. When I mean class, I prefer to say the flair and passion that has driven them to create a well-planned campaign to promote travel.

The vibe nurtures indigenous perspective on global curiosities. They promote and let you explore journeys through native video content and online editorial space. They offer the audience contemporary expeditions that reflect the true spirit of our times. They aren’t just a travel companion but storytelling media firm.

This unique synergy offers the viewers, readers and followers, a chance at new conscious experiences, broadened worldview(s), and expanded social horizons and in finding new comfort zones. They come out with brilliant plans and travel and explore the world step by step and this page made me understand the cultural definition of the places they have covered.


A travel companion for a student, professional or a nomad that helps you explore and their way of promoting events in the best-visited places in the world. It’s more of a nature trip spot that makes you understand how beautiful the world we live in and it finely balanced campaign planning of each country makes it even sensational.


Standalone content is forgettable in today’s world but when it functions with a synergized ecosystem, the path to personal relevance becomes one of least resistance. And so, it is in this spirit, I advise you to explore and build the Vibe.

Komodo Islands | Moving Images | TheVibe Visuals

Revel in #TheVibe of this island as we take you through some of its #MovingImages following Etoile and her life as she's definitely Going Epic Places.

Opublikowany przez TheVibe na 22 stycznia 2018




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Haters and fake convent provided via social media.


Dear Readers

Today in the wake of the huge popularity of sharing the content via social media, when people felt much more anonymous, they basically means as much as their signs, emoji or nicknames, which identify them. It caused that they are feeling much more free in providing their posts, which very often are offended or fake. Facebook representative still tries to reduce this kind of problem, but its scale is huge and difficult to control. They mostly concentrated on fake ads, which sometimes we can notice during opening fb web or in the message folder called “ different”. As written in techcrunch.com Mark Zuckerberg said that the fake news are in the minority of the general content provided via Facebook, but as we can easily notice false information takes place pretty often. I am one of the moderator of the music band fun-page, where people are able to provide their opinions, comments, adds. What I observed is the fact, that minimum once per week what happened is sharing the negative, even as I mentioned above offended and fake comments. 99 percent of them are sending from the unreal accounts, which used strange names or pics taken from google- graphs or someone’s Instagram ,what is basically under the law. How we are fighting with that?

Well, the solution is pretty simple and for now that is the only solution, which is coming into my minds. It  is basically blocking, cause every critiques, (of course best if it is constructive criticism) are welcomed, but the curse or racist comments are not allowed. Probably many of us met, with this kind of negative experience in our life, especially if we are giving something publicly.

You re more than welcome to share Your feedback and opinions, how You are dealing with haters in the social media, or other platforms, where You re sharing Your content, ideas of simply Yourself.

If You are more interested in the issue, how Facebook currently is dealing with that staff check the link


Thanks for reading and see You soon.

Magda Skorodzień.

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Facebook at Work

Sooner or later it should have happened – the biggest social platform is about to introduce Facebook at work. Being genuinely honest the social giant started to talk about business inclined Facebook 5 years ago and bunch of companies have been using the closed beta version for over a year. However now, according to rumours, the platform is ready to be released.

Presumably Facebook at work gives the majority of regular Facebook features, but rather aim to connect co-workers in one place. The interface is going to be the same: with likes, news feed, messenger etc. However some differences will appear – for instance paying Candy Crush is impossible 🙁 User will be able to have to profiles simultaneously – regular and working (in different applications though).

Since there is lack of relevant info so far, I would guess the following:

  1. This network is going to be solely professional: business posts, news and pics.
  2. Additional tools may be provided for specific fee (analysis and technical instruments)
  3. Discorage workers to use Facebook in a working place was not the main purpose. The main purpose is to create business community.
  4. Typical user can’t create a Facebook at Work profile unless his employee bought a subscription (access, package or else)
  5. Head Hunting agencies will not be present (at least in the first place) and I believe Facebook at Work will not be transformed into head hunting tool.

I have a faith in this project largely due to Facebook popularity.

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Meat Processing Plant “Dymkov” declared wanted a pack of sausages

On December 8 in social networks have become huge hit based on two photos of “Dymkov“. In a pack, visually designed for 10 sausages lying only eight, and two were attached to the side. In the company explained the alleged marketing gimmick standard packaging.

The pictures were published on Twitter and drew attention to the non-standard action. According to the packaging, the producer of meat products offered two sausages for free in addition to eight.



Photo of package of “Dymkov” widely dispersed on the internet and people wondered why the manufacturer did not just put ten sausages in one pack, and suggested that the two sausages just shifted to another compartment.

December 9 representatives of the company commented on the action in their own Facebook, reacted to post the user A.Alex post on social network with sensational meme with Travolta.




According to employees of “Dymkov”, originally in 454-gram packs and sold eight sausages, although the standard package can accommodate up to ten.

There are many unresolved questions of mankind: it was first the chicken or the egg, who built the Egyptian pyramids, and so on. Today Anastasia Alex added another question to the world treasury of mysteries: what happened to two more sausages?

Fortunately though here we can help! The secret is that the two sausages, almost the international wanted list, had never been in any pack weighing 464 grams. The standard package we put eight sausages to the promo and added two more pieces in a gift. To the doubters we declare superkonkurs! Let us give a year’s supply of sausages to the person who finds the whole pack “Dairy Standard 464g” with ten sausages without action!

The company assured users that shares involved and packaging with ten dogs, but more weight: “The smallest, at 464 grams, just become a victim of your powers of observation.”

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Social media helps in disaster relief


Recently southern part of India, received heavy rainfall causing floods. Worst rains it has received in 100 years. The rainfall has exceeded normal limits by over three times. According to Wikipedia, more than 450 people have died, and over 1.8 million people have been displaced. Damages and losses are estimated to be more than $3billion.

Continue reading

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Social Media in State of the Art Customer Service (Customer Service Trends)

There it was; I could not access my email account anymore due to “unusual activity”. Recovering password etc. did not work either. My last option, calling the AOL customer service, which is unfortunately based in the US. Apart from the big time difference between the USA and my location at the time, the not existent Customer Service for accounts created in Germany, as well as the fact that the customer service on the phone just could not solve my problem; I was sure that I will never get access to my email account ever again.

After a little bit of browsing on AOL’s help pages. I found the companies twitter account. I actually never tried to solve my problems with products via social media, but it looked like it was my last shot at gaining access to my AOL account.

The big surprise, where the phone contact failed, the guy behind the AOL customer service twitter account was actually able to resolve my problem within 10 minutes. We exchanged 7 DM messages and that was it! Considering the fact that twitter also limits the number of characters, it was a very effective chat.

Being happy that I could solve my problem like that, I decided to look a bit deeper into social media customer service, also on the background of a project I’m working on currently. So is the future of customer service social media? I think yes – and – no! It will certainly become a part and one of the multiple channels we will be able to use. The phone is still the predominant customer service contact channel and in years to come it will remain almost untouched. Nevertheless, various new channels pop up and Social media might gain some “market share” from email based customer service for example. Online applications that allow customers to help themselves with a large amount of smaller problems, will become standard procedure and reduce the amount of actual customer contact with a customer service agent.

Customer service has to be proactive, but is social media the most proactive tool we can use? In my opinion it is and will definitely be one of the elements of proactive customer service. Simply because customers will demand that social media customer service is available, whether they use it or not. In a b2c environment this seems totally rational. In b2b, Social media based customer service has not established itself – yet. However, there are already a few voices out there that announce the rising importance of social media, even in a b2b environment. There are significant differences between b2b and b2c customer service, especially when it comes to social media, in general it can be a much more powerful tool in b2b! Social media in b2b is a perfect platform to exchange ideas and discuss problems with customers on eye level and transparent. It is just giving your customer another channel to make his or her voice heard and have rational discussions. In b2b it is much more unlikely that a customer will hurt your brand with overly emotional expressions of dissatisfaction in public, like you see it in b2c. E.g. LinkedIn is a good platform to exchange ideas with customers in closed or open groups.
Even today there is still a bit of rebellion in companies towards implementing a social media strategy effectively, however it was same with email and web pages and a lot of other things that seem essential today. There will always be early adopters and people afraid of change. Which one of them are you?

Here a summary of a few trends in customer service, not only social media, that are likely to shape customer service in the years to come.


Trends in Customer Service

Customer Service has gone through significant changes and development in the past few years and has become a lot more customercentric than it used to be. The focus shifted from being a cost centre to actually becoming a part of the organizations competitive strategy and creates sustainable competitive advantage. Especially in the logistics sector, sound customer service can be the deciding factor when choosing between different service providers.

Proactive Service

A proactive approach to customer service has turned out to be one of the most effective measures to improve the customers experience within a company and overall improve customer loyalty. Rather than reacting to customers problems, actively looking and preventing problems before they appear is key. Constant communication with customers improves the overall relationship. In practice, this means to alert customers of possible problems, advice and recommend better solutions and support the customer in their field of business. Being helpful, once a difficult situation arises.

Web tools and applications

This trend is very much connected to the above mentioned, as it is one way of seeking proactive communication with the customer. The webpage of an organization is nowadays usually on the front line of customer service, being the first stop most customers take when trying to get in touch with a company. Therefore it is crucial that the web presence is customercentric and in the best case already offers solutions to the most common problems or requests by customers.

A company’s website is, after word of mouth, the most important channel consumers use when prospecting. (Accenture, 2013)

Social Media

While already having established its place in the B2C business, social media is now also finding its way into the B2B world. It allows direct and fast communication and allows an organization to give itself a human touch. The main difference here is that social media in a B2B context is much more of a 2 way communication platform, compared to social media in B2C. Social media and professional platforms like LinkedIn can be utilized to open a discussion with customers and industry experts in order to address common issues or problems. In addition, the interaction in a B2B environment can be a lot more open as professionals are a lot less likely to contribute with unconstructive negative feedback, compared to an “angry customer” in B2C.

Furthermore, it is expected that in the next years to come, social media will evolve and become a much more significant part of the B2B business world as it already is among the market leaders.

Multi channel

Customer contact by phone is still by far the most used and preferred way of communication in terms of customer service

, followed by email and live chats. Nevertheless, the trend is going toward offering various channels of communication and shifting between the contact channels. E.g. Customer service may start on the phone, but the request will be solved by email.

Big Data

As customer service utilizes more and more technologies, various channels of communication and is shifting towards web-based applications, companies have a lot more data available. They key here is to utilize the gained data and use it to gain new insights into customer preferences, behavior and needs. Understanding the customer has become a lot easier, once the data is properly analyzed and evaluated. Not only the customer service itself, but different organizational functions like sales will benefit greatly from the new insights into the customer and maintaining a good customer relationship is that much easier when so much information is. Possibilities to respond faster and much more customized to the customer needs arise.

Combine Sales, Customer Service and Marketing functions

One of the major trends that will reshape entire organizational structure is the combination of sales and customer services, as well as Marketing. With growing emphasis on customer relationships, especially in b2b, the combination of the functions make sense. It reflects the necessity of the repeated effort to not only gain business once, but also continue to close deals with the same customer over a longer period of time. This development also reflects the customer centricity that will be required in the future. A combination of the different functions helps to deliver an end-to-end solution to the customer and keeps up the interaction between business and customer. A crucial rule and a point to start is to assign a central person that combines all the different departments: A Sales and Customer Service Manager for example. This will already help to maintain a more consistent service and overall customer service performance.



Accenture, 2013


Interesting figure, demonstrating the cultural differences associated to good customer service and customer relationships in the world.

Think I am making this all up? Think again: Forbes: Reasons you need to be using social media as your customer service portal


Zendesk as one of the leading Web based customer service management tools providers also provides you with a nice guide to improve your social media customer service strategy Zendesk: Customer Service through social media


Find an interesting Accenture report on the the “Consumer Pulse” and customer service here:

Accenture-Global-Consumer Pulse Research Study 2013 Key Findings


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