Tag Archives: advertising

31 January 2024
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Inuru: Revolutionizing Industries with OLED Innovations

Reading Time: 3 minutes

You’ve heard of LED lights, but OLEDs are set to revolutionize far more than just lighting. Inuru – founded on a mission to push OLED technology further. In flexible screens, sustainable manufacturing, and smart ads, Inuru’s innovations aim high. Propelling industries into the future, Inuru contends with challenges from scaling production to market competition. Yet the opportunities seem endless for these organic LED pioneers – let’s delve deeper into their futuristic visions.

Introducing Inuru: A Leader in OLED Technology

Inuru is a technology company founded in 2012 by Marcin Ratajczak with the goal of making organic light-emitting diode (OLED) displays affordable and accessible. Through innovative manufacturing processes, Inuru has revolutionized the production of OLEDs, enabling the technology to spread into new applications and industries.

Inuru’s groundbreaking work with OLEDs has unlocked their potential in fields like consumer electronics, automotive, advertising, and healthcare. Their flexible OLED displays and lighting solutions provide energy-efficient and eco-friendly alternatives to traditional LED and LCD products. By simplifying OLED production, Inuru’s printing techniques have made the technology more budget-friendly and opened the door for creative new applications of OLEDs.

Inuru’s flexible OLED displays open up exciting possibilities for consumer tech and smart devices. Their bendable screens can wrap around curved surfaces, allowing for unique designs not possible with traditional LCD displays. Imagine smartphones with wraparound screens or smartwatches with displays that extend onto the band. Inuru is working to bring these futuristic concepts to reality. Inuru’s OLED technology is also more sustainable than existing options. Their simplified production methods require less energy and fewer resources, reducing environmental impact. OLEDs themselves are also eco-friendly, containing no toxic heavy metals. Additionally, OLEDs have a longer lifespan than LCDs, so displays require less frequent replacement.

The Future is Bright

Inuru has already begun revolutionizing industries with their affordable and innovative OLED solutions, but the future looks even brighter. As OLED technology continues to advance, costs decline, and new applications emerge, Inuru is poised to push the boundaries of possibility. However, they must continue optimizing production and reducing costs to overcome existing challenges, including high prices and limited scalability.

Still, with a keen eye for innovation and sustainability, Inuru has the potential to transform how we experience technology through the democratization of OLEDs. Flexible, affordable and eco-friendly, OLEDs could soon be lighting up our lives in ways we never imagined. The future is bright indeed with Inuru leading the way.

The Many Applications and Benefits of Inuru’s OLED Solutions

Inuru’s OLED technology has a wide range of practical uses that are revolutionizing industries and enhancing daily life. Their affordable, eco-friendly OLED products are being implemented in innovative ways across various sectors.

One of the most promising applications of Inuru’s OLED solutions is in the marketing and advertising space. Their flexible OLED displays and smart labels enable dynamic digital signage and product packaging that grabs attention. Brands can create eye-catching product designs and in-store displays that engage customers with animated content and interactive experiences.

Inuru’s mission to make OLED solutions affordable and accessible could significantly improve various facets of life and work. By collaborating with partners across industries like Coca-Cola or Displate, Inuru is discovering new applications for their sustainable, innovative technology that benefits both companies and consumers. Though still an emerging field, OLED technology promises to transform how we live, travel, advertise, decorate and stay informed in the years to come.

Conclusion

Inuru has established itself as a leader in OLED innovations and sustainable technology. By developing cutting-edge yet eco-friendly OLED solutions, Inuru is transforming industries and enriching lives.

OLEDs offer an exciting future of vivid visuals, immersive experiences, and energy efficiency. Inuru’s OLED displays and lighting are revolutionizing electronics, architecture, clothes, advertising, and more. Their flexible panels allow for curved screens and new form factors. Their lighting solutions provide natural-looking illumination that reduces energy usage.

As Inuru continues advancing OLED technology, the possibilities seem endless. However, scaling production and improving affordability remain challenges. Competition from major tech companies also threatens Inuru’s market share. Still, Inuru’s sustainable, human-centric mission could give them a competitive advantage.

You can see how Inuru is revolutionizing industries with their innovative OLED technology. From energy-efficient manufacturing processes to flexible displays and smart packaging, they are pushing boundaries and exploring new applications. While they face challenges scaling up and competing in the market, their sustainable vision and drive for innovation positions them well for the future. We will have to wait and see what other exciting developments come out of this promising Polish startup, but the possibilities seem endless. Wherever light is needed, Inuru may have a cutting-edge OLED solution.

Bibliography

  1. https://www.inuru.com/post/low-cost-oleds-for-low-cost-oled-labels-and-mass-market-adoption
  2. https://www.inuru.com/news/displate-and-inuru-announce-partnership-for-animated-luminous-posters
  3. https://siliconcanals.com/news/startups/inuru-raises-9-5m/
  4. https://www.inuru.com/post/what-it-takes-to-make-smart-packaging-become-reality
  5. https://www.inuru.com/news/cattier-uses-luminous-labels-for-champagne
  6. https://electronics360.globalspec.com/article/20330/oled-developer-inuru-illuminating-multiple-sectors-with-affordable-tech
  7. https://www.chip.pl/2022/08/wynalazek-ekran-oled-inuru-elon-musk

Written with the help of Hypotenuse AI.

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28 January 2020
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How to advertise your business differently

Reading Time: 4 minutesWe all are creative. Why? Just because without creativity it is almost impossible to establish  a business. In the world of the cut-throat competition thinking outside of the box is essential.

Lots of you have hobbies or even already jobs. Or in planning to launch its own brand or to commercialize finally what you are doing. But did you think how to advertise your business properly? And it is not about Facebook Ads Manager and billboards.

Kavyar – it is the platform with lots of magazines that provide the opportunities to advertise your business. Here I need to mention that this platform is relevant only for those who have its own magazines, brands, online businesses where is possible to put an advertisement, or you are a photographer, makeup artist, stylist, model, the CEO of model agency, the CEO of production agency or you are a producer of campaigns. It is all about creative people or owners of fashion and advertising businesses.

What does «Kavyar» provide?

  1. A huge range of magazines to be published in. Let’s consider, that I’m an owner of the newly born fashion clothing brand. Then I invite a producer and discuss with him or her an upcoming campaign. Then producer gathers the whole team of photographer, makeup artist etc. Then we conduct a successful campaign. Then, how to advertise? As the owner of the newly born brand, definitely I don’t have a huge team with marketing specialist, for example. But I know about this platform. Here we go: just to choose the magazine that is appropriate for your campaign (style). But the most tricky thing here is that not all submissions can be accepted. There you may see paid and free options. Even if you pay for the advertisement in the printed or digital magazine, there is no guarantee that your submission will be accepted. If not, you will get the full refund. After paid option you will get the feedback as soon as possible, after free submission you should wait some days or weeks to get the answer if your submission is accepted.
  2. Motivation. To be published in magazine can be beneficial even for the manager or for the CEO. However, to achieve this goal you have to have really qualitative content. If your campaign is done with professional tram, editors of the magazines will definitely accept you.
  3. Feedback. The only one source of improvement. Here you can find your favorite magazine and ask for the feedback on your portfolio or campaign. This option is always must be paid, however, the price of it usually less than 20$. Little price, but huge development. Just submit, and editors will assess your work carefully and strictly.
  4. Portfolio. When customer sees that your brand is published in magazines or it is just your service, he or she will definitely identify you as a stylish brand or as an expertise.
  5. Recognition.
  6. Possibility of being caught by more successful brands that can offer you a collaboration.
  7. Low prices for the huge improvement. Here everything depends on the brand name of the magazine, that’s why prices are different. You can pay nothing and be accepted or you can pay 60-350$ for the guaranteed submission. To come back to the 1 point, if magazine doesn’t like your campaign, it will not be accepted even if you pay, however if they like it, you will be calmer by faster response. It is also business for them. At the very beginning we don’t have finances for ads in «Vogue», but we need to create a BRAND, and this platform is the best solution.
  8. Strict deadline. You can improve time management skills.
  9. Advertisement. Lots of people who buy these magazines or just watch them online will see your brand name.

Usually you have to wait till the approval from the magazines for weeks or even months at best. At worst they just don’t answer you. And you never know when is a deadline or what is the topic of an upcoming issue. With «Kavyar» it works differently.

From the point of view of the business, owners of the Kavyar gave an opportunity to the magazines to earn money. So they established connections with their editors and offered such a possibility to be at this platform, but to take the commission. Kavyar gathers all the data as well as magazines: pictures, interviews, gmails, team credits, instagrams and payment credits as well. Magazines earn, platform earns and customers get what they want afterwards : recognition, good portfolio, consequently, they attract new customers.

Thats the aim of the platform.

Try to find more creative approach from the marketing perspective, it is highly appreciated in the world nowadays. 

Sources:

  1. https://kavyar.com/get-published
  2. https://www.youtube.com/watch?v=1iBrw7cKvhc
  3. https://retouchingacademy.com/kavyar-takes-the-fuss-out-of-magazine-submissions/
  4. https://nextcorps.org/project/kavyar/
    Here you can see how platform works in practice:
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16 October 2015
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Advertising on Instagram

Reading Time: 3 minutesinstaSome of you might have noticed that recently Instagram allowed its users to advertise. It is great opportunity for businesses that are present in social media, as Insta has over 400 million users, and therefore become one of the world’s biggest mobile advertising platforms.

Here are a few things you should know if you are interested in advertising on Instagram:

1.You can create ads by Facebook Power Editor tool or through Instagram’s Ads API partners, eg. Hootsuite.

In Power Editor you can create ad for Instagram even if you don’t have account there, however:

– ad on Instagram will show your Facebook’s fanpage name and profile photo as your Insta user name, but it’ll be grayed out and won’t be clickable,

– you have no option to answer for comments on your ad.

 

2. There are three types of ads you can create: Image Ads, Video Ads and Carousel Ads.

Image Ads can have 1:1 or 1.9:1 (landscape) image ratio. The caption length is up to 300 characters, however 125 characters are recommended.

There is also Call-to-action button so you can drive traffic directly to your website, not only IG account. You can choose between: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up and Watch More.
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Video Ads also can have square or landscape format, and can last up to 30 seconds! I believe it is great option. I felt like in 15 seconds you can’t say/show too much, but 30 seconds are decent.

Carousel Ads are like Image Ads, but you can have several photos and swipe to see them.

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3. As Instagram is Facebook-owned company it has the same targeting options – meaning very specific!

You can target by age, gender, localization, interests or even create your own Custom Audience. Custom Audience is list of people you already know, for example your clients. Facebook matches list of your customers emails with IG accounts and makes your audience. Then you can also make audience that is similar to your clients.

 

I would also like to show you example of Instagram ad by Maybelline and their results. Maybelline wanted to “raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales.”

As Aurelie de Cremiers, Marketing Director of Maybelline New York, said “Women are already using Instagram for beauty advice and inspiration, especially when it comes to new looks and trends. As a visual and creative platform, Instagram allows us to engage authentically with our customers while also profiling our products. It’s a great match for us.”

What were the results? Check it out.

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“By inspiring women to consider eyebrows as part of their daily makeup routine, the campaign drove a 16-point lift in brand awareness of Maybelline Brow Drama, a lift in message association and as part of the brand’s overall media mix, achieved a 2.4x uplift on Maybelline Brow product sales.”

 

What do you think about advertising on Instagram? Would you give it a try for your business? Maybe you have already tried it?

I will definitely try it for my future business purposes, as Instagram has 400 million highly engaged users (this number is constantly growing), and mobile marketing is one of the most important marketing channels.

 

Sources of information and photos:

https://business.instagram.com/advertising/

https://business.instagram.com/?section=casestudies#caseStudies

http://instagram-static.s3.amazonaws.com/case_studies/Instagram%20Maybelline%20Case%20Study%20FINAL.pdf

https://www.facebook.com/business/help/976240832426180

http://www.entrepreneur.com/article/251651

 

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