Tag Archives: shopping

Augmented Reality – new gateway for E-commerce

Many were exposed to augmented reality in 2016 with hit game Pokemon GO, which placed gaming animations within in the real world scenario through a smart camera lens. Augmented reality isn’t just for gaming. Over in the next few years, you will see it expand into other industries like healthcare, books, and of course augmented reality e-commerce.

With the launch of iPhone X and ARkit, Now apple can be involved in the world of augmented reality. Google has similarly been experimenting with smartphone AR  since it showed off Project TAngo in 2014.  After three years company has some great technology but very little in the way of actual users.Google is signaling a reactionary shift in its strategy by releasing a developer preview of ARCore. Google’s ARCore is the answer to   Apple’s ARKit.

So what does it mean? ARCore and ARKit are the ways independent programmers and companies can create an augmented reality for your smartphone. They are not “the apps,” but they are how one would “create the apps.”

Both Apple and Google are making AR central to their mobile experience. That means companies creating new digital customer experiences can start thinking about how to harness AR for e-commerce purposes. Brands can extend the interactive and transnational experience to customers wherever they are as long as they have a mobile device in hand.

Augmented reality eCommerce can personalize the shopping experience for your customers. AR is arranged in such a way that it will increase sales by allowing customers to try before buying and, in turn, reduce returns by removing the initial guesswork. Customers want to know what they’re purchasing and AR is helping customers become more confident in their buying decisions while providing quantifiable differences for online merchants.

Overtime there will be tools that will change fashion industry . Which will allow customers to see what clothes look like on them or that show the actual size of the furniture in your space. Instead of an online store showing models wearing clothing, Customers may even able too see themselves in all of the outfits to know which will look on them and this will bring out huge revolution in online retail industry.

 

So to sum up AR has the potential to deliver these personalizes services to masses. it will change the perspective of online stores that we see today by giving a personalized shopping experience , guided by a knowledgeable curator who knows an individual shoppers style ,sizes and preferences which paves way to a new world of eCommerce

Sources :

Augmented Reality for Ecommerce

https://www.oberlo.com/blog/best-augmented-reality-ecommerceexamples

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Welcome to Amazon go !

There we are, Amazon did it : the  e-marketplace has just opened its first supermarket in Seattle (United States). Called Amazon Go, the store has the particularity of not having check-out, all going through a mobile app associated with an Amazon account. Unfortunately,  this store is only in test for now and is just opened for Amazon’s employees. It should be open to the public at the beginning of the year. Moreover, if tests are successful, Amazon plans to open more than 2,000 grocery stores, the Wall Street Journal reported on Monday, citing sources.

To enjoy Amazon Go, people will need to install the application and scan the barcode displayed on the screen before entering. Afterwards, they could store their smartphone and they will only have to take the items that interest them. Once their shopping is over, they will simply have to go out of the shop, without having to open their bag. The exit of the user will be detected and, as the user passes through the exit, the user, without having to stop or otherwise be delayed, will be sent the invoice on smartphone, with an automatic payment in the wake.

Called “Just walk out technology”, Amazon remains rather vague about how the store will work. They’re explaining that they are using computer vision, deep learning algorithms, sensor fusion, technologies that can be found in self driven cars. More details will be given next years with the opening of their stores

 

 

 

Stay tuned !

 

References:

http://www.geekwire.com/2016/amazon-go-works-technology-behind-online-retailers-groundbreaking-new-grocery-store/

http://www.news18.com/news/tech/amazon-challenges-supermarkets-opens-line-free-grocery-store-1319789.html

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Buying is easier then ever

Big retailers and brands have been always interested in finding new ways to promote and sell their goods and services. And I believe one of the convenient and fast methods is about to be invented. Lately largest social media started to embed “buying” option inside their platform. From the first sight it may be small feature, but it may carry great potential. Let’s figure out.

 

facebook-buy-button2

Facebook was among the firsts to test this option. Basically now visiting the brand’s fun page the user can find numerous posts with goods (descriptions etc.) with “buy” option. Now clicking the button redirects You to the page WITHIN THE APPLICATION following further procedures to seal the deal.

The Twitter started to implement the same option in its platform.2  It works with the same idea – the client stays inside the twitter account, buying the good or service.

The service Like2buy exploits the idea and implicates it on Instagram.

And now the main point. Despite the explicit better off both for users (seamless shopping, matching social networking with buying things, speed to procedures (brands will optimise buying experience for social networks etc.) and for brands (buyers are all  on social platforms) there is another cool thing. Facebook is about to introduce it’s paying system. If it happens then users will get the perfect way to enjoy shopping: no additional info needed to provide  (credit card, personal data etc.). In this case You are literally one click away from purchasing.

 

What do You think about it? Would You use it?

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Your habits are going to change…

…when it comes to buying online. eCommerce as we know it is about to change. We may have just got started with buying our electronics, books, home appliances and vacations online, but eCommerce is constantly changing and faster than ever. Just this summer, twitter introduced product pages, amazon offers grocery shopping to prime customers and Instagram is turning more and more into a promo machine for brands . One of the most anticipated eCommerce revolutions is Pinterest’s buy button. E-commerce is advancing into new markets and the offering is growing exponentially. Some of the sectors, highly restricted at this point, will change drastically over the next few years. Thinking about online pharmacies, we are in for a revolution, once e-prescription becomes a common standard in many countries. The healthcare sector, already in the spotlight due to the possibilities that arise in the field of big data, etc., will also become a strong force in the e-commerce sector. These may be just assumptions at this point, but the signs are obvious, if we look at the growth rates in eCommerce sales.

We start hearing about “uber for deliveries”, drones and many more services targeted at the boom in eCommerce. Probably, more than any other supporting industry, we will also see the logistics sector literally transforming overnight. While in most cases 24h delivery is not a thing yet, we are already talking about delivery a few hours after an online purchase has been logged. A challenge and a sea of opportunities, especially in markets like Poland with strong eCommerce growth rates, but a rather fragile logistics network that still has some room for improvement, if we compare it to its German neighbor.

A cha7aaace0f44fe1ecf06be692d148b4959llenging situation also for many shops that are currently still trading exclusively offline, facing a growing online competition, which is able not only to offer better prices, but also faster deliveries. In how many cases do you really need something right now? Might it not be more comfortable to order something in the morning and pick it up on your way home after work? A chance for offline shops to become part of the online landscape, enabled by platforms of various industries that make setting up your e-shop as easy as creating a Gmail address. Increase your reach of customers significantly, just by signing up on a webpage.

Going back to the so called „mail order pharmacy“, issues that we are currently facing are high abandonment rates, specifically in this sector. The reasons for this are various. One of the most apparent reason is that people tend to compare prices in different eCommerce outlets, thus abandoning the basket once they compared different baskets in different e-shops. With a growing number of e-outlets, consumers start to get lost in the eCommerce jungle of hundreds of shops that seem to offer products for the same conditions. While offline stores have the possibility of differentiation through their location, this is not possible for eCommerce businesses. In most cases this leads to hard price competition and smaller businesses are usually the ones left behind in this battle.

Many smaller businesses that would like to advance into eCommerce are going to have to change the way the play the game. eCommerce is a different game, with different rules and a lot of businesses do not seem ready for the challenge yet, which at the end leads to bigger businesses taking home the grand prize. The winner takes it all.

What are the limitations to eCommerce? What would you never buy online?

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