Tag Archives: IKEA

IKEA going into industry of self-driving cars

Reading Time: 2 minutes

What comes to yours mind when you think about IKEA? A worldwide network of shops with scandinavian furniture, which are almost in every house, probably. Was it autonomic self-driving car? Probably not. Ikea is constantly growing, now even more than earlier, the company changes its purpose and from only furniture seller broadens its horizons on the other industries, changing itself into innovative and technologically advanced company. 

Fully autonomous vehicles are becoming more and more advanced and are near to becoming common on daily basis. Once cars will be driving itself people will have great amount of time to use. With the solution to this comes the newest project of IKEA developed in their Space10 lab, it is called „Space on Wheels”. It changes the perspective of thinking about a car as only mean of transport. 

They provide different variants of using vehicle as an office, medical or coffee point. The research lab came up with various shapes and interior design for this autonomous cars. Till know it consists of 7 different solutions. Interior design is without major changes, it is typically minimalistic as the concept of IKEA .

IKEA car office would allow you to work during your journey. Not only it would save time but what is more it would increased efficiency of working during the day. For many people it could simplify their lives as many of them is working far away from home and spends approximately 60 minutes in traffics. 

Medical Center car could simplify doing periodic reviews. Moreover, it would increase effectiveness of transporting professionals to people in need, which would allow to save more lives without concerning extra help, as the car drives itself. 

However IKEA does not plan to construct the car itself, it mainly focuses only on design inside of it. The concept of interior will be constantly developed as with every minute we are a step closer to fully autonomous vehicles. Whether this cars will be our reality someday or not, for now we can only imagine the comfortability it would gave us.




Tagged , ,

Augmented Reality – new gateway for E-commerce

Reading Time: 3 minutes

Many were exposed to augmented reality in 2016 with hit game Pokemon GO, which placed gaming animations within in the real world scenario through a smart camera lens. Augmented reality isn’t just for gaming. Over in the next few years, you will see it expand into other industries like healthcare, books, and of course augmented reality e-commerce.

With the launch of iPhone X and ARkit, Now apple can be involved in the world of augmented reality. Google has similarly been experimenting with smartphone AR  since it showed off Project TAngo in 2014.  After three years company has some great technology but very little in the way of actual users.Google is signaling a reactionary shift in its strategy by releasing a developer preview of ARCore. Google’s ARCore is the answer to   Apple’s ARKit.

So what does it mean? ARCore and ARKit are the ways independent programmers and companies can create an augmented reality for your smartphone. They are not “the apps,” but they are how one would “create the apps.”

Both Apple and Google are making AR central to their mobile experience. That means companies creating new digital customer experiences can start thinking about how to harness AR for e-commerce purposes. Brands can extend the interactive and transnational experience to customers wherever they are as long as they have a mobile device in hand.

Augmented reality eCommerce can personalize the shopping experience for your customers. AR is arranged in such a way that it will increase sales by allowing customers to try before buying and, in turn, reduce returns by removing the initial guesswork. Customers want to know what they’re purchasing and AR is helping customers become more confident in their buying decisions while providing quantifiable differences for online merchants.

Overtime there will be tools that will change fashion industry . Which will allow customers to see what clothes look like on them or that show the actual size of the furniture in your space. Instead of an online store showing models wearing clothing, Customers may even able too see themselves in all of the outfits to know which will look on them and this will bring out huge revolution in online retail industry.


So to sum up AR has the potential to deliver these personalizes services to masses. it will change the perspective of online stores that we see today by giving a personalized shopping experience , guided by a knowledgeable curator who knows an individual shoppers style ,sizes and preferences which paves way to a new world of eCommerce

Sources :

Augmented Reality for Ecommerce


Tagged , , , , ,