Tag Archives: marketing

12 November 2024
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Why Video Dominates the Digital Advertising Landscape

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https://www.fluidcommerce.co.uk/blog/how-to-use-video-ads-in-your-paid-social-strategy/18195/

Video marketing continues to reign supreme in today’s digital landscape. Its ability to engage, inform, and build relationships with audiences has made it an indispensable tool for marketers. In this article, we will explore why video remains dominant and how to best utilize it in your marketing strategy.

Engagement and Interaction

Video is one of the most engaging content formats. Dynamic visuals and sound capture attention and keep viewers engaged longer. According to Wyzowl’s State of Video Marketing Survey, 86% of businesses use video as a marketing tool, highlighting its importance. Videos have higher engagement rates compared to text-based content, making them a more effective medium for delivering messages.

Increased Reach and Brand Awareness

Social media platforms like YouTube, TikTok, and Instagram Reels prioritize video content, allowing for rapid reach expansion. Videos can go viral quickly, reaching a broader audience. This increased visibility helps brands build recognition and loyalty. HubSpot reports that 54% of consumers want to see more video content from brands they support.

Education and Demonstration

Video is an excellent medium for educating consumers. Short instructional videos, tutorials, and product demos convey essential information in a clear and engaging way. According to Forrester Research, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Strategies for Effective Video Use

To effectively utilize video in your marketing strategy, consider these key strategies:

  1. Personalized Content: Create videos tailored to the interests and needs of your target audience.
  2. Live Content: Live streaming allows real-time interaction with viewers, increasing engagement.
  3. Short and Concise Content: Short videos, especially those with popular sounds or challenges, perform well on platforms like TikTok and Instagram Reels.
  4. Educational Content: Instructional videos, tutorials, and product demos are particularly useful for educating consumers.
  5. Engaging Content: Create videos that tell stories, evoke emotions, and engage viewers on an emotional level.

Conclusion

Video marketing continues to dominate in today’s digital world. Its ability to engage, inform, and build relationships with audiences has made it an indispensable tool for marketers. To effectively utilize video in your marketing strategy, consider personalizing content, leveraging live streams, creating short and concise videos, focusing on educational content, and crafting emotionally engaging videos.

Written with the help of Microsoft Copilot

Sources:

  1. Wyzowl: State of Video Marketing Survey 2024
  2. HubSpot: The Ultimate Guide to Video Marketing
  3. Forrester Research: The Benefits of Using Video Content: The Data Digest: The Power Of Video
  4. Sprout Social: How to Use Video in Your Social Media Marketing Strategy
  5. Animoto 2024 Business Video Trends Report
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3 November 2024
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AI-Powered Google Ads: Maximizing ROI with Intelligent Automation

Reading Time: 2 minutes

Artificial intelligence (AI) has revolutionized the landscape of digital advertising, and Google Ads is no exception. By leveraging the power of machine learning, AI-powered Google Ads campaigns offer businesses a sophisticated approach to maximizing return on investment (ROI).

Key Features Driving ROI:

  1. Automated Bidding Strategies: AI-driven bidding strategies, such as Target CPA, Target ROAS, and Maximize Conversions, empower advertisers to set specific performance goals. These algorithms continually analyze vast amounts of data to optimize bids in real-time, ensuring that budgets are allocated effectively and maximizing conversions or revenue.
    • Target CPA (Cost Per Acquisition): This strategy aims to set a specific target cost for each conversion, such as a purchase or form submission. The AI algorithm automatically adjusts bids to achieve this target, optimizing for the best possible cost-efficiency.
    • Target ROAS (Return on Ad Spend): This strategy focuses on maximizing the revenue generated for every dollar spent on advertising. The AI algorithm analyzes historical data and real-time performance to optimize bids and allocate budget to the most profitable campaigns.
    • Maximize Conversions: This strategy prioritizes the highest possible number of conversions, regardless of cost. The AI algorithm automatically adjusts bids to maximize the number of conversions within a given budget.
  2. Intelligent Audience Segmentation: AI enables advertisers to delve deeper into audience insights, identifying highly targeted segments based on demographics, interests, and behaviors. This precision targeting allows for the delivery of highly relevant ad messages to the right people at the right time, significantly improving campaign performance.
  3. Enhanced Ad Creative Optimization: AI-powered tools can generate and test multiple ad variations, including headlines, descriptions, and visuals. By analyzing user interactions and performance metrics, these tools identify the most effective ad creatives, driving higher click-through rates and conversions.
  4. Predictive Analytics: AI-driven predictive analytics empowers advertisers to forecast future trends and make data-driven decisions. By anticipating potential challenges and opportunities, businesses can proactively adjust their campaigns to optimize performance and achieve their goals.
  5. Continuous Learning and Adaptation: AI algorithms continuously learn from campaign data, refining their strategies over time. This adaptive approach ensures that campaigns stay relevant and effective, even as market conditions and consumer preferences evolve.

The Impact on ROI: By automating routine tasks, optimizing bids, and refining targeting, AI-powered Google Ads help businesses save time and resources. The increased efficiency and effectiveness of these campaigns lead to higher conversion rates, lower cost-per-acquisition, and ultimately, a significant boost in ROI.

In Conclusion: AI-powered Google Ads offer a powerful tool for businesses to achieve their advertising goals. By harnessing the capabilities of machine learning, advertisers can unlock new levels of performance, drive growth, and maximize their return on investment.

Written with the help of Gemini

Sources:

  1. Google Ads Help Center:https://support.google.com/google-ads/?hl=pl
  2. Google Marketing Platform:https://marketingplatform.google.com/about/
  3. AI-powered Advertising Tools and Products:https://ads.google.com/intl/en_us/home/tools/
  4. Google Ads AI Essentials:https://support.google.com/google-ads/answer/13580022?hl=en
  5. How To Maximize ROI with AI Targeted Advertising In 2025: https://www.ppchero.com/how-to-maximize-roi-with-ai-targeted-advertising-in-2025/
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20 October 2024
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How Meta’s Advantage+ Elevates Creative Optimization and Boosts ROAS

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In the fast-paced world of digital advertising, Meta’s Advantage+ is helping advertisers simplify and enhance their campaigns. By leveraging AI-powered creative enhancements, Meta enables businesses to fine-tune their ads in real time, making it easier to drive better engagement and maximize Return on Ad Spend (ROAS). These AI tools are changing the way advertisers approach creative strategy by reducing manual work and allowing more focus on creating impactful content.

https://shoelace.com/blogs/news/everything-you-need-to-know-about-meta-s-advantage-shopping-campaigns-for-facebook

What Is Meta Advantage+?

Advantage+ is Meta’s cutting-edge, automated advertising solution that uses AI to streamline essential tasks like audience targeting, bidding, and ad optimization. For advertisers, this means less time spent manually managing campaigns and more time to focus on crafting engaging creative content. With AI managing the technical complexities, Advantage+ ensures ads are shown to the right people at the right time, leading to higher performance.

https://shoelace.com/blogs/news/everything-you-need-to-know-about-meta-s-advantage-shopping-campaigns-for-facebook

Key Features of Advantage+ Creative Enhancements

  1. Automated Creative Optimization
    Advantage+ uses AI to constantly analyze and test different versions of your ad components, such as images, headlines, and calls to action. The AI gathers data in real time and automatically adjusts your ad based on what’s working best, ensuring that the most effective elements are shown to the audience. This process helps boost ad performance without requiring manual intervention, allowing advertisers to increase engagement and conversions.
  2. Dynamic Asset Customization
    A standout feature of Advantage+ is its ability to dynamically tailor creative assets based on user preferences. Meta’s AI can switch between different images, text, and even layouts depending on what resonates most with specific audience segments. This feature ensures that each user sees the version of the ad that is most relevant to them, driving higher click-through rates and improving the overall success of the campaign.
  3. Simplified A/B Testing
    Traditional A/B testing can be a slow and labor-intensive process, often requiring advertisers to manually set up multiple ad variations. With Advantage+, this process is automated. The AI tests different ad versions in real time, constantly measuring engagement and conversion rates, and selecting the top-performing variation to deliver to users. This automation allows advertisers to optimize their ads quickly and scale their campaigns without getting bogged down in manual testing.
  4. Creative Strategy: Focus Where It Matters
    As Advantage+ takes over much of the technical work—like audience targeting and bidding adjustments—advertisers can shift their focus toward what really drives results: creative strategy. By concentrating on developing high-quality visuals and compelling messaging, advertisers can trust that the AI will deliver their ads to the right audience. As a result, the creative side of advertising becomes more important than ever in determining the success of a campaign.
  5. Real-Time Adaptation to Trends
    One of the most powerful aspects of Advantage+ is its ability to adapt in real time. As user behaviors, interests, and market trends shift, the AI adjusts your ads accordingly. Whether it’s tweaking the creative assets or updating the message to align with the latest trends, Advantage+ ensures that your campaign stays relevant. This continuous adaptation is critical in industries like fashion, e-commerce, and entertainment, where staying on top of trends is key to success.

Why Advantage+ Matters for Advertisers

For advertisers looking to stay competitive in the digital age, leveraging AI-powered tools like Advantage+ is essential. By automating much of the campaign management process and focusing on creative optimization, businesses can maximize their ROAS while delivering more engaging, personalized ad experiences to their audience. As AI continues to evolve, tools like Advantage+ will play an even greater role in helping businesses streamline their advertising efforts and stay ahead of the competition.

Enchanced with ChatGPT

Sources

  1. Meta’s Dynamic Creative Solutions: Meta Dynamic Ads
  2. Meta’s AI Advertising Tools: Meta Automated Ad Solutions
  3. Meta’s users statistic: Meta’s userbase
  4. Meta Advantage+ Tools Overview: How does Advantage + work
  5. Meta’s insights into AI Advatage: New insights into AI-Driven marketing
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7 January 2024
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Business

HOLOGRAPHIC ADVERTISING

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Kino-mo's Hypervsn puts a different spin on holographic displays

Holography is a technique that records light patterns and recreates them in three dimensions. This allows for the creation of holograms, which are 3D images that can be viewed without the need for special glasses. Holographic advertising involves the use of holographic technology to create 3D visual displays for advertising purposes. Unlike traditional two-dimensional advertising mediums, holographic advertising creates dynamic and visually engaging content that appears to float in space, capturing the attention of viewers.

WHY IS IT INNOVATIVE TO START USING HOLOGRAPHIC ADS?

  • Product Launches: Companies can use holographic displays to unveil new products in a visually stunning and memorable way.
  • Retail Displays: Holographic advertising can be used in-store to showcase products or promotions in a unique and attention-grabbing manner.
  • Events and Trade Shows: Holographic displays can be featured at events and trade shows to attract visitors and communicate brand messages effectively.

Some holographic displays are equipped with interactive features, allowing users to engage with the content. For example, users might be able to manipulate a holographic image using gestures or touch. Holographic technology can be used to create virtual assistants or spokespersons that provide information about products or services in a lifelike manner.

But of course for nowadays there are some challenges for this type of advertisements:

First of all it’s COST. Implementing holographic advertising can be expensive, especially for high-quality true holographic displays. The second one is CONTENT CREATION. Developing engaging holographic content may require specialized skills and tools. And the last is LIMITED VIEWING ANGLES. Some holographic displays have limitations in terms of the optimal viewing angles, meaning that the 3D effect may not be as pronounced from certain perspectives.

3D Hologram Advertising Display LED Fan - YouTube

Advances in holographic technology may lead to improvements in resolution, color accuracy, and cost-effectiveness, making holographic advertising more accessible to a broader range of businesses. As technology continues to evolve, holographic advertising is likely to become more sophisticated and integrated into various marketing strategies.

SOURCES

https://www.trendhunter.com/trends/hypervsn-by-kinomo

Examples of Hologram Marketing:


https://youtu.be/KET6GRHrQZY

https://youtu.be/TqhTbuVfn4A

https://blog.realfiction.com/five-reasons-why-holographic-marketing-is-taking-over-the-world/

https://luminafans.com/blogs/hologram-blog/holographic-advertising-business

https://chat.openai.com/

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2 January 2024
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Colors that sell: Understanding how different shades influence purchases

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Are you aware of the impact color has on consumer behavior? Have you ever wondered why certain products catch your eye and make you want to buy them? The answer lies in the power of colors. It’s not a secret that different shades can evoke different emotions and even influence our decisions. In fact, businesses have been using color psychology to their advantage for years, in their interface designs, advertisements, commercials, etc.

Each person has a different color perception, we all are aware of this dramatic photo of dress which was all over a social media few years ago and has evoked a plenty of arguments.

Which colors do you see?)

The psychology of color and its impact on buying behavior

Anyways, those are also more “stable” shades, which look the same whether it is daylight or artificial light affecting them. Color can be such a powerful purchasing determinant that customers make a subconscious judgment about a product within only 90 seconds of initial viewing, and between 62% and 90% of that assessment is based on color alone.

Marketers use these insights to influence consumer decisions, deploying specific colors to evoke desired responses. So next time you’re irresistibly drawn to a product, take a second look. It might just be the color doing the talking.

How colors attract and influence customers

Colors have a mysterious way of attracting us and influencing our decisions. Image walking down a supermarket aisle.

Bright yellow labels might trigger a sense of happiness or optimism, subtly inviting you to reach out and grab the product.

The color green, often associated with health and tranquility, is commonly used for organic or vegan products to entice health-conscious consumers.

Interestingly, certain colors can even stimulate our appetites. Red and yellow, for instance, are often used in the food industry. Just think about popular fast-food chains, they use colors that are said to stimulate hunger.

On the other hand, blue has a calming and soothing effect, which is why it’s often used in industries like finance, technology and transportation.

But it’s not just about picking a color at random – understanding your target audience’s psychology is crucial. For example, younger audiences might be more drawn to bold, vibrant colors, while older audiences might prefer more subdued, classic tones. Ultimately, the use of color in attracting and influencing customers is a fine art that requires a deep understanding of your market and its preferences.

Applying color psychology in business

So, how can you utilize color psychology effectively in your business strategy?

1. Identify your target audience and understand their preferences. This will guide you in selecting the most appealing color schemes. Remember to take the age, gender and demographics into the account. For example, generation X, which represents people born from 1961 to 1980 prefer a pallet of violets and reds. Millennials, on the contrary, are gravitating towards products featuring a warm shades of pink and bold energetic colors.

2. Consider the type of response you want to elicit. If you want to evoke excitement or urgency, consider bold colors like red or orange. For a more calm and trustworthy vibe, blues or greens may be more appropriate.

3. Ensure that your chosen colors represent your brand’s values and personality.

4. Consistency is key. Use the same colors across all your marketing materials to build a strong brand identity.

Conclusion

In sum, the impact of color on consumer behavior is an intriguing and important aspect of marketing. This underlines the fact that the art of influencing purchases isn’t solely about offering high-quality products or services but also about carefully selecting the colors that represent them. Recognizing the psychological power of color can be the decisive factor in successfully attracting, engaging, and retaining customers.

Resources:

https://www.linkedin.com/pulse/role-color-ui-design-ruben-cespedes/

https://www.wired.com/2015/02/science-one-agrees-color-dress/

How to Use the Psychology of Colors When Marketing
How Different Colors Appeal to Specific Demographics
Color and Meaning in Business Branding
Food and Color: What Does It All Mean?
Anyword
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5 November 2021
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Telegram launches advertising – expensive and cheap at the same time

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Telegram introduces an advertising platform. Ads will appear in all channels of more than 1,000 subscribers, and the minimum cost of launching an advertisement is 2 million euros, said the founder of the social network Pavel Durov.

source: https://promote.telegram.org

What happened?
Pavel Durov announced the launch of an advertising platform in Telegram. Now, on channels with more than 1000 subscribers, users will see an ad at the bottom of the feed. He will have a button with a link only to other Telegram channels and bots. The length of the advertising message is up to 160 characters.

Why is it expensive?
It seems that Telegram wants to lure into the advertising platform, first of all, large players like marketing agencies, since the minimum budget for replenishing an account is 2 million euros, and the minimum expenses per year are 10 million euros. Obviously, such amounts will not be pulled by small advertisers, so they will have to contact agencies.

Why is it cheap?
The minimum cost of 1000 impressions is 2 euros. At the same time, channel owners charge an average of 30 euros per 1000 impressions, and some copyright channels even more. This can significantly reduce their income. In addition, Telegram will begin to share the profit from advertising with the channel authors a little later, when it covers its main expenses.

What are the other conditions for launching advertising in Telegram?
The advertiser can choose in which channels his messages will be shown. Telegram assures that personal data of users will not be collected, and everyone will see the same ads in the same channels.

All ads will undergo detailed moderation, so it is prohibited to:

  • transfer via a button to external sites, applications and channels created exclusively for displaying other ads
  • misinformation – the message must match what is advertised
  • clickbait, personality and preference references, tragedy exploitation and advertising
  • financial products, gambling, alcohol, weapons, etc. will not be advertised


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1 February 2016
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“Not a Dream” of Tesla

Reading Time: < 1 minuteVideomakers Freise Brothers filmed the commercial for Tesla in the imaginary world of the future, independent of the fuel is in short supply. Electric car looks stranger in it, but the local take it surprisingly easy, refusing fuel to power electricity.

Voiceover (Jonathan David Dixon) read out some of the sayings of Nikola Tesla on the benefits of electricity.

It is not known whether the company itself ordered the video clip from Freise Brothers, but his twitter Tesla Motors share it with the caption, “We can not accept.”

 

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19 December 2015
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A long time ago, in a galaxy far, far away…

Reading Time: < 1 minuteHello, guys. The imminent realise of Star Wars: The force awakens finally took its place. The movie realise was accompanied with a huge and ubiquitous promotional campaign. And in this post I want to stress out several cool features implemented by Google to promote the film.

  1. Now if You want to boost some volume or playback/forward – it will be animated as a sword lightsaber. Check this out.1
  2. One can experience the lightsaber for himself: for this go to this webpage, pair your phone with laptop and wave the phone  around as if You had a sword. Try to beat them all!!!
  3. “Choose Your side of a Force” – amazing feature!!! It turns your interface into rather side: calendar now shows the date release of Star Wars, C 3PO gives You a directions on your navigator, Gmail changes colours and more more fun
  4. Type in Google “A long time ago, in a galaxy far, far away”…See what happens.

Probably many other things, but I have to check it 🙂

P.S. I did not upload other pics on purpose – to let You try it by yourself

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11 December 2015
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Meat Processing Plant “Dymkov” declared wanted a pack of sausages

Reading Time: 2 minutesOn December 8 in social networks have become huge hit based on two photos of “Dymkov“. In a pack, visually designed for 10 sausages lying only eight, and two were attached to the side. In the company explained the alleged marketing gimmick standard packaging.

The pictures were published on Twitter and drew attention to the non-standard action. According to the packaging, the producer of meat products offered two sausages for free in addition to eight.

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Photo of package of “Dymkov” widely dispersed on the internet and people wondered why the manufacturer did not just put ten sausages in one pack, and suggested that the two sausages just shifted to another compartment.

December 9 representatives of the company commented on the action in their own Facebook, reacted to post the user A.Alex post on social network with sensational meme with Travolta.

 

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According to employees of “Dymkov”, originally in 454-gram packs and sold eight sausages, although the standard package can accommodate up to ten.

There are many unresolved questions of mankind: it was first the chicken or the egg, who built the Egyptian pyramids, and so on. Today Anastasia Alex added another question to the world treasury of mysteries: what happened to two more sausages?

Fortunately though here we can help! The secret is that the two sausages, almost the international wanted list, had never been in any pack weighing 464 grams. The standard package we put eight sausages to the promo and added two more pieces in a gift. To the doubters we declare superkonkurs! Let us give a year’s supply of sausages to the person who finds the whole pack “Dairy Standard 464g” with ten sausages without action!

The company assured users that shares involved and packaging with ten dogs, but more weight: “The smallest, at 464 grams, just become a victim of your powers of observation.”

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7 December 2015
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The results of 2015: Key Trends and hashtags on Twitter

Reading Time: 2 minutesMicroblogging service Twitter summed up the results of 2015, to name the most discussed events, major Tweets and trends. The results are posted on a special page.

The most popular tweet of the year turned out to be an expression of gratitude to the fans of One Direction band member Harry Styles. He has collected more than 700 thousand retweets.

Screen Shot 2015-12-07 at 19.19.46

In the list of the most influential brands of the campaign were conducted on the platform under the hashtag #JeSuisCharlie and #PrayForParis – they belonged to the terrorist attacks, thundered in Paris in January and November 2015.

Wide coverage received tags #BlackLivesMatter, which marks the resonance of the campaign against the tyranny of light-skinned police officers with respect to African Americans and #LoveWins, which celebrated the legalization of gay marriage in the United States. The list for the year was the main tag and #RefugeesWelcome, dedicated to the Syrian refugees, as well as #PlutoFlyby, celebrating the success of NASA’s mission of sending a spacecraft to Pluto.

If something happens in the world, it happens on Twitter

As the trends noted on Twitter, the heated debate surrounding the blue-black or white-gold dress by tags #TheDress, #BlueandBlack and #WhiteandGold, and support under the tag #IStandWithAhmed, provided service users student who brought a class like a bomb clock.

On one of the tabs site contains a list of celebrities who have joined the Twitter community in 2015. Among them are actors Antonio Banderas and Adrien Brody, singer Diana Ross, the director Guillermo del Toro, and Luc Besson, President Barack Obama and former CIA agent Edward Snowden.

Screen Shot 2015-12-07 at 19.23.03

The record year for the first speed dial million subscribers became the new account Caitlin Jenner – it took only 4 hours to reach the installed straps and thus beat the world record.

Also on Twitter compiled a list of the most popular Emoji. The main icon smile turned to tears of joy, previously become “word of the year” by the compilers of the Oxford dictionary.

Screen Shot 2015-12-07 at 19.23.13

Compared to 2014, which became, according to the service, “the year of the self”, 2015 th declared the “year of Emoji.”

More info on YearOnTwitter

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